GA Connector Reviews

GA Connector Description

Your CRM system may not show you the source of your web lead sources if you're like many other businesses. This could lead to you spending a lot of marketing budget on low-quality leads who don't convert. It doesn't suffice to measure form fills because different traffic sources attract clients with drastically different quality. One channel may have a few high-converting clients over the long-term, while another could generate only unqualified leads. Tracking the revenue generated is the only way to assess a marketing strategy. The actual dollar value of each channel and campaign can be measured. Track the first-click channel, last-click channel, and all other channels. Only invest in channels that drive sales.