Fuel AI-Powered CRM Description
You can increase guest engagement by delivering relevant, timely marketing campaigns that are tailored to each guest. Our AI-Powered Hotel CRM software tracks guest behavior in real time, creates segments with personalized recommendations, enables customer-centric marketing across all channels, and enables real-time segmentation. You can combine all guest attributes from your systems, including website behavior, message engagement, and PMS profile information into one customer view of each guest. This allows for 1:1 marketing. Target drip campaigns to guests based upon their unique potential value and sentiment. This is determined in real time through a holistic view that includes guest research and patterns of booking behavior. Automated segmentation recommendations powered by Blueshift's machine-learning algorithms and Fuel's data scientists will help you engage the right guests for each campaign. Your brand will send messages to guests at the most convenient times for them.