SHR Maverick CRM Reviews

SHR Maverick CRM Description

Maverick lets you recognize, reward, and recognize your best guests, regardless of how they booked. Maverick helps hoteliers to know their OTA customers as well as their direct customers. The powerful, robust guest management software aggregates all guests' profile data from Windsurfer®. It matches and cleanses profiles, and creates microsegments to optimize guest communication. Maverick includes an integrated marketing program that allows for text and email marketing, as well as campaign management. Profile Management allows guests to clean up and consolidate their profile data from all connected systems. This gives them a complete view of their behavior and habits. Users can create standard fields, profile matches, and merge criteria.