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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Description

Top DTC marketers leverage Fospha to gain insights into their Paid Media effectiveness across both digital and offline platforms. By utilizing machine learning, Fospha merges multi-touch attribution with marketing mix modeling into a single comprehensive view. This platform reveals the value that channels driven by impressions deserve, empowering marketers to make informed decisions based on reliable data on a daily basis. Monitor your performance against established targets with trustworthy analytics. With independent reporting spanning all channels, you receive timely alerts when you're likely to fall short of your KPIs, guiding you to areas that require further examination. Delve deeper to uncover both challenges and potential growth avenues. Assess KPIs in detail, enabling you to determine the necessary actions to realign and achieve your goals. Additionally, you can always dissect data by channel, source, campaign, and objective, while considering all of your KPIs across various time frames to ensure a thorough understanding of your marketing landscape. This multifaceted approach helps in maintaining a competitive edge and drives continuous improvement.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amplitude Yes 
Braze Yes 
Google Ads Yes 
MobileAction Yes 
WillBot Yes 
tvScientific Yes 

Integrations

Amplitude No 
Braze No 
Google Ads No 
MobileAction No 
WillBot No 
tvScientific No 

Pricing Details

Prices based on daily active users
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

AB180

Founded

2015

Country

South Korea

Website

www.airbridge.io

Vendor Details

Company Name

Fospha

Country

United Kingdom

Website

www.fospha.com

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

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