Eyezag Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
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Eyesee
Eye tracking serves as a distinctive method in behavioral research that measures eye movements and positions, effectively revealing what consumers focus on or ignore. Our remote eye tracking tests significantly reduce costs and time while allowing us to perform studies across more than 40 countries worldwide. To truly comprehend the behaviors of global consumers, it's essential to innovate beyond traditional long surveys and focus groups. Remote behavioral testing not only accelerates the process but is also cost-efficient, allowing for extensive testing on a worldwide scale. By employing various methods, we ensure maximum predictability in our findings. We specialize in creating advanced shopping and digital environments to adapt to evolving consumer needs. As we look ahead, the shopping landscape is poised for a transformative social revolution. The rise of social media, due to its accessibility, has become critical for brands in their operations. However, in this highly competitive digital space, enhancing a brand’s social presence poses significant challenges, particularly in cutting through the noise and ensuring that advertisements lead to actual conversions. This evolution in consumer interaction underscores the necessity for brands to continuously adapt their strategies.
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Smart Eye AI-X
The AI-X represents the latest advancement in Smart Eye’s lineup of compact and high-performance eye trackers, specifically engineered for eye tracking research related to screens measuring up to 24 inches in marketing, UX, and media contexts. Drawing from our extensive experience in the automotive sector, we understand the critical need for effective solutions that are also budget-friendly. This insight, combined with two decades of expertise in eye tracking technology, has culminated in the creation of the AI-X, which excels as a high-performance eye tracker, making it ideal for large-scale studies involving numerous participants. Its compact design enables researchers to easily relocate their studies beyond traditional lab environments, transforming any space into a mobile research lab simply by connecting the AI-X to a laptop. Furthermore, the AI-X’s versatile construction facilitates seamless transitions between various projects, screens, and applications, ensuring that users can adapt quickly to changing research needs. This adaptability is key for researchers looking to maximize their efficiency and effectiveness in gathering valuable data.
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Integrations
No Integrations at this time
Company Details
Company:
Eyezag
Headquarters:
Germany
Website:
eyezag.com/eye-tracking/
Media
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Product Details
Platforms
Web-Based
Types of Training
Live Training (Online)
Customer Support
Business Hours
Online Support
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