Extole
Extole is a tool that retailers, financial services companies, and consumer brands use to turn customers into advocates. Extole's enterprise platform and team consist of experts who create advocacy, referral, and engagement programs that allow brands to harness the power and sharing of customers to increase their bottom line. Extole allows marketers to engage thousands of customers, increase brand loyalty, and scale word-of mouth to acquire new customers.
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Sogolytics
Sogolytics, an experience management platform, allows companies to collect, analyze and use employee and customer data to drive business growth. Sogolytics is used by organizations across all industries to track interactions at all touchpoints with customers and employees. The best-in-class reporting delivers real-time, actionable insights that help to prevent and mitigate potential problems.
SogoCX improves every aspect of a company's customer experience. This means improved conversion rates, simplified data management, and understanding customers to increase return on investment. Organizations can use SogoCX to measure key metrics like NPS, CSAT and CES.
SogoEX software is used by organizations to collect and use data to improve engagement and reduce turnover. This platform allows HR and leadership to drive organizational changes through real-time feedback collection and employee engagement.
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ADARA Cortex
ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.
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dynares
Dynares empowers marketing teams to achieve what was previously unattainable—scalable, personalized advertising campaigns that yield exceptional results. Leveraging artificial intelligence, this innovative platform produces ads tailored to specific keywords and corresponding landing pages, ensuring they resonate with user intent. It continually assesses, adjusts, and enhances performance, effectively eliminating the necessity for hands-on campaign oversight.
For B2B SaaS firms and digitally-oriented businesses, dynares translates to reduced time spent on tedious setups and increased focus on strategic initiatives and creative endeavors. With documented increases in conversion rates of up to 40% and reductions in cost-per-click by 30%, the effectiveness of the platform is undeniable.
By harmonizing creativity with automation, dynares rejuvenates data-centric marketing, making it more relatable and accessible, and equips businesses of all sizes with the capability to compete like industry frontrunners. This not only enhances marketing efficiency but also fosters a more personalized connection with audiences.
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