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ease
features
design
support

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Description

ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.

Description

Before investing in AI-driven creative optimization, it's essential to understand what strategies yield results. This year, Facebook's revenue saw a remarkable 22% increase. However, advertisers face increasing challenges in gaining visibility, as the costs per click rise and click-through rates decline. Traditionally, marketers have depended on intuition and guesswork to derive insights about their creative content—specifically, identifying which features are effective and which are not. Implementing creative optimization can lead to a threefold increase in click-through rates, which may subsequently lower the cost per lead by up to 40%. Datasine harnesses the power of Computer Vision and Natural Language Processing to analyze image assets and ad copy, transforming them into measurable data that highlights the most effective elements in advertisements. By merging creative data with contextual campaign factors like offers, audience demographics, and placement strategies, alongside historical performance data, we develop an AI-driven repository that explains the success of your advertisements. Our platform not only assists in crafting superior ads but also facilitates the management of more impactful campaigns, ultimately enhancing overall marketing effectiveness. As a result, advertisers can make informed decisions that maximize their return on investment.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace
Facebook Ads
Hedgehog
Meta Ads

Integrations

AWS Marketplace
Facebook Ads
Hedgehog
Meta Ads

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

ADARA

Founded

2005

Country

United States

Website

adara.com/cortex/

Vendor Details

Company Name

DataSine

Founded

2015

Country

United Kingdom

Website

datasine.com

Product Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Product Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

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