DRMetrix Description
Direct response is now a reality. Two continents' industry experts and technology have joined forces to create a system that can monitor national cable networks 24 hours a day, 7 days a week. Intelligent and automated technology analyzes every commercial and program in order to identify new brand-direct spots and infomercials. Patented pattern recognition technology detects every time a spot or infomercial airs. The first ACR solution that monitors commercial grade network feeds in a DPI-compliant manner. Real time data availability. Networks airings are reported in both national as well as DPI breaks. You don't need to wait for weeks or days, you can get airings data in minutes. All formats, including 5 and 28.5 minutes. All Airings captured with Live Online Playback across 130 networks. Each Airing is provided with a phone number, URL, ROS Daypart, and a daypart. Report the National Cable Spots that are running in DPI vs. National Breaks.