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Description
The essence of direct response has been unveiled through groundbreaking advancements. Experts from different continents have joined forces to develop a sophisticated system that provides round-the-clock surveillance of national cable networks. Similar to identifying a unique DNA strand, advanced automated technology scrutinizes the digital characteristics of every advertisement and program, pinpointing new brand-direct opportunities alongside direct spots and infomercials. Utilizing patented pattern recognition technology, it efficiently records each instance a spot or infomercial is broadcasted. This innovative ACR solution is the first to observe commercial-grade network feeds while adhering to DPI regulations. With real-time data at your fingertips, airings are reported for both national and DPI breaks without the prolonged wait—now you can receive airing data in mere minutes! (This includes all formats, such as 5 and 28.5 minutes). It captures every airing with an option for Live Online Playback across a total of 130 networks. Additionally, detailed information such as Phone, URL, and ROS Daypart is available for each airing, allowing you to distinguish between which National Cable Spots are broadcasted in DPI compared to National Breaks, thus providing a comprehensive overview of the landscape. The ability to access such precise data in real time revolutionizes how advertisers and networks evaluate their strategies.
Description
Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
DRMetrix
Founded
2012
Country
United States
Website
www.drmetrix.com
Vendor Details
Company Name
Parrot Analytics
Founded
2013
Country
United States
Website
www.parrotanalytics.com
Product Features
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring
