Alternatives to Cardlytics

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

Constant Contact provides small businesses with powerful tools that simplify and amplify digital marketing. Constant Contact Lead Gen & Salesforce (formerly SharpSpring), is a marketing platform that helps businesses grow their sales pipeline, nurture leads, and close more deals. Our tools will help you attract the right leads and nurture them with personalized content to grow your business. Attract Hot leads can be obtained faster via email and social marketing. Score leads based on their activity, and seamlessly pass them on to sales. Nurture - Deliver the right message at the right time to the right people It's easier than ever to nurture leads and follow-ups with sales by using a flexible, central CRM and infinitely configurable automations. Grow - Manage your marketing spend more effectively with real-time analytics and insights that link it to sales results, pipeline and revenue.

Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.

Introducing an Intelligent Marketing Analytics Platform that empowers you to access and visualize essential insights for boosting your online sales. By leveraging this tool, you can make well-informed decisions driven by return on investment. Roistat helps you save costs while enhancing your revenue potential, ensuring that you fully understand the actual expenses associated with your marketing efforts. Improve the effectiveness of your campaigns, streamline your budget, and attract more paying customers with greater ease. By evaluating the genuine value of your marketing initiatives, you can cease unnecessary spending and make smarter investments. Monitor sales performance, foster growth, and elevate your online transaction rates. Effectively manage your business by keeping track of your key performance indicators. Roistat prioritizes the security of your data, utilizing a global network of servers to enhance reliability and maintain data integrity at all times. We have dedicated significant time and resources throughout the design and development stages to establish a robust and secure system that you can trust completely. With Roistat, you are not just accessing data; you are unlocking the potential for sustained business success.

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.

Elevate your digital marketing analytics like never before. Are you tired of the tedious task of pulling together data from various advertising platforms? We've got the solution for you. Designed by marketing professionals who sought an improved alternative to current offerings, our tool eliminates the hassle of managing intricate queries in spreadsheets. With our real-time synchronization, your reports are perpetually current. Consolidate your data within Calypsus and seamlessly export it to your preferred applications. Our team of genuine digital marketing specialists is here to address all your inquiries. Effortlessly integrate your favorite online advertising platforms, including Facebook, Instagram, YouTube, Google Ads, Google Analytics, and LinkedIn, with just a single click. Combine platform-specific advertising metrics, such as expenditure data, with any metric from Google Analytics to achieve the comprehensive closed-loop reporting you've always dreamed of. You can categorize your data across various channels by dimensions such as country, customer segment, marketing campaign, or profit margin. We will present this information through detailed reports and visualizations, making it easier for you to understand and act on your marketing performance. Experience the power of streamlined data analysis and take your marketing strategies to new heights.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

CommerceIQ is the first and only Ecommerce channel optimization (ECO) platform that aggregates data from sales, marketing, supply chains, and competition. It applies machine learning and analysis to generate insights and recommendations and automates thousands in near real time to drive incremental growth, improve Share-of-voice, and establish long-term category leadership. CommerceIQ's Data and Decision Engine, (D2E), aggregates data from retail point-of sale, inventory, profitability and advertising to enable brands to go beyond campaign performance data and maximize their digital shelf presence to win at the moment they purchase. CommerceIQ is the only Ecommerce Channel Optimization engine that allows consumer brands to prevent revenue loss and increase sales by optimizing sales, operations, and advertising within one platform.

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.

Response Management automates the tracking of lead advancement through the sales funnel and correlates lead interactions with revenue generation. It provides precise and detailed metrics for both sales and marketing funnels. With Campaign Attribution, you can assess how effective each campaign is and understand its influence on revenue and the sales pipeline. This allows for informed marketing optimizations. The Matchmaker feature intelligently connects leads to accounts within your CRM using advanced, customizable matching technology. This enables both sales and marketing teams to interact with accounts in a more strategic manner. Built upon Response Management, it measures the journey of digital marketing from the initial anonymous engagement to the final closed sale by linking unknown digital interactions to identifiable leads in your CRM. Many B2B sales and marketing experts leverage our solutions to enhance their performance analytics significantly. In doing so, they unlock the potential for more targeted strategies and improved overall results.

Enhance and refine your digital marketing strategy by maintaining a continuous perspective on direct-to-consumer advertising. Move past conventional metrics, such as clicks and site visits, to truly gauge how digital campaigns influence patient actions. Assess whether your initiatives are effectively reaching the intended demographic and encouraging positive health behaviors. With weekly data updates, you can refine your campaigns more swiftly and efficiently, both across various platforms and within individual publishers. Establish a connection between your digital advertising expenditures and their effect on business outcomes and return on investment. Embracing a contemporary approach to data and analytics allows for the safeguarding of health information privacy. Leverage comprehensive access to your core DIFA marketing data through a direct feed for internal analysis. Discover how both personal and non-personal promotional strategies can synergize to enhance patient outcomes. Additionally, implement direct data integrations from publishers and platforms to further advance your measurement, optimization, and analytical capabilities. By doing so, you create a more robust framework for evaluating the effectiveness of your marketing efforts.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

PlugCMO utilizes AI-driven insights akin to a top-tier campaign optimization squad, continuously monitoring your marketing efforts around the clock. By harnessing the full potential of AI, you can achieve unparalleled returns on your advertising investments. With PlugCMO, you can deploy numerous creatives simultaneously, allowing it to identify and amplify the most successful ones swiftly. This system pinpoints effective campaigns, target audiences, and creative strategies in record time, ensuring they are scaled without delay. If you're concerned about ineffective campaigns draining your budget, PlugCMO acts as a safeguard against budget waste, diligently working 24/7 to promptly terminate underperforming initiatives. It computes optimal architectures for your advertising tasks, continually learning from each new data point in real time. The system applies industry-specific features to raw input data, while multi-armed bandit models offer actionable recommendations. With a guaranteed minimum improvement of 20% in digital marketing ROI, PlugCMO requires no additional engineering resources to implement its powerful capabilities. This innovative tool is designed to streamline your marketing efforts effectively.

Monitor, assess, and enhance your online marketing efforts effectively. Visitorkit reveals the origins of your conversions, enabling you to focus on successful marketing strategies while eliminating wasteful spending on low-performing traffic. This comprehensive analytics and conversion platform pinpoints the source of every registration and sale, whether derived from a marketing initiative or another channel. It seamlessly integrates with any website, providing flexibility and ease of use. Additionally, Visitorkit works effortlessly with various content management systems and software applications, including Wordpress, Ghost, Squarespace, and Next.js. By utilizing Visitorkit, you can streamline your marketing approach and improve your overall return on investment.

Wetracked.io stands out as the premier ad tracking solution for e-commerce, effectively addressing the increasing problem of unreliable conversion data resulting from ad blockers and updates to iOS privacy settings. As conventional tracking methods have seen their accuracy plummet to a mere 40%, wetracked.io utilizes a cutting-edge first-party tracking system coupled with a robust data enrichment engine to achieve a remarkable 100% accuracy rate. This capability enables e-commerce enterprises to accurately identify which advertisements generate actual revenue, achieving an unparalleled level of precision. Furthermore, wetracked.io requires no coding knowledge, allowing for effortless integration with all leading ad platforms, which automatically forwards precise conversion data to your advertising manager. Most online store owners experience a significant 50% increase in Return on Ad Spend (ROAS) within just a week of using the platform, ensuring that every advertising dollar is maximized and each sale is meticulously linked to its origin. Ultimately, by leveraging wetracked.io, businesses can transform their advertising strategies and drive substantial revenue growth.

Introducing the ultimate platform designed specifically for eCommerce merchants aiming to enhance their profit optimization strategies! Our service integrates first-party profit data per sale directly into major marketing platforms like Facebook Ads, Google Ads, and Google Analytics. With our system, you can focus on genuine profits (POAS) instead of just revenue metrics or average target ROAS, ensuring your marketing budget is utilized efficiently and effectively. Enjoy peace of mind knowing that your advertising investments are both safe and lucrative! Additionally, we provide a comprehensive suite of tools for eCommerce profitability enhancement, including detailed profit and loss dashboards, insights into profit per order, customer lifetime analytics, and the ability to monitor profitability across various marketing campaigns, products, and customer segments. Gain real-time insights and actionable tips to elevate your online store further, and don't forget, we also offer a free version for tracking profits and managing expenses! Whether you're just starting or looking to scale, our platform is here to support your growth every step of the way.

FunnelTap is a powerful tool designed for monitoring and predicting the performance of marketing and sales funnels. The platform enables users to devise various campaign scenarios and modify different factors to observe their effects on the funnel's success. For instance, if you invested $20,000 in Google Ads, resulting in 45 leads and 5 customers, you might wonder how an increase in cost-per-click (CPC) from $6 to $9 would alter those results. Additionally, consider the implications of ramping up your budget to $75,000 in the next quarter or increasing your average deal size. FunnelTap allows users to save these hypothetical situations for later analysis, making it easy to compare them against actual campaign outcomes. Tracking is essential for improvement, and with FunnelTap, you can effectively monitor your funnel's conversion rates and create forecasts based on varying parameters. By modeling elements like budget, conversion rates, CPC, and customer value, you can explore multiple scenarios. Furthermore, keeping all your essential metrics easily accessible will help you visualize both the most favorable and least favorable outcomes, empowering you to make more informed decisions for your marketing strategies.

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

A groundbreaking change in the management of digital advertising expenditures for Shopify is on the horizon. Join us in being one of the first to engage with our cutting-edge solution as Optily seamlessly merges your Facebook and Google Ads, Analytics, and soon, your Shopify sales information to enhance ad performance. By signing up for our early access program today, you can secure a complimentary ad strategy consultation along with many additional benefits. We are excited to announce the imminent launch of the Shopify Connect app, which comes with fantastic incentives for Shopify merchants who take action now. This is the sole ad spend solution that integrates Shopify with major data platforms. Optily was specifically designed for Shopify store owners, enabling the management of your Meta for Business advertising budgets across various channels, including Facebook, Instagram, Messenger, and Audience Network. Furthermore, Optily leverages Google Analytics to provide more precise campaign budget suggestions and allows the establishment of GA-based objectives, ensuring a comprehensive approach to digital advertising success. Don't miss this opportunity to elevate your ad management strategy to new heights.

Haus is a cutting-edge marketing science platform that provides brands with the ability to accurately assess the true business effects of their advertising campaigns, whether conducted online or offline, by utilizing automated incrementality experiments. It features innovative products such as GeoLift for geographic incrementality testing, Causal Attribution for regular incrementality assessments, and the soon-to-be-released Causal MMM for media mix modeling driven by incrementality. These advanced tools empower users to quickly design and execute experiments within minutes, receive results in as little as two weeks, and enhance their marketing strategies through daily incrementality insights. Furthermore, Haus is committed to offering privacy-conscious solutions that avoid the use of pixels, cookies, or any personally identifiable information, which ensures adherence to the latest privacy regulations. As the landscape of digital marketing continues to evolve, Haus remains at the forefront, equipping brands with the necessary tools to navigate these changes effectively.

RhythmOne stands out as a frontrunner in providing innovative multiscreen digital advertising solutions. With a strong focus on advanced TV and leveraging one of the most efficient programmatic platforms available, we enable brands to effectively engage with their target audiences, enhancing results for both advertisers and publishers across various devices. Consistently recognized, RhythmOne has once again secured the top position in Pixalate's Global Seller Trust Index. Explore how we create brand-safe environments for our clients and partners. As the landscape of Connected TV evolves into Advanced TV, YuMe by RhythmOne offers expansive reach, precise targeting, tailored creative, and distinctive measurement solutions, allowing brands to seamlessly extend their linear TV and multiscreen digital video initiatives to connected viewers. Additionally, RhythmInfluence by RhythmOne bridges the gap between marketers and enthusiastic influencers, who skillfully integrate branded narratives into the trusted content and social platforms consumers engage with, yielding impactful outcomes that resonate effectively. Through these initiatives, we strive to redefine the advertising experience for both brands and consumers alike.

Sentiment Search focuses on delivering valuable review insights for various dining establishments, including restaurants, cafes, pubs, and cloud kitchens. Our service equips marketing, operations, and guest experience teams with advanced customer sentiment insights sourced from review sites, social media platforms, and internal feedback mechanisms. These specialized metrics tailored for the industry enable businesses to assess every facet of their operations in comparison to competitors, identify areas of improvement, and ultimately enhance their online ratings. Additionally, we provide senior management with a comprehensive overview of their brand's performance and highlight underperforming locations. With our tools, businesses can also observe industry-specific trends and monitor shifts in customer sentiment following changes in staff, menu offerings, and renovations. Furthermore, we enable benchmarking of sentiment both at individual locations and for the brand as a whole against industry rivals, thus fostering informed decision-making and strategic planning.

Simplifying campaign tracking is within reach. With Uplifter, you can effortlessly generate UTMs, CIDs, short links, and QR codes you can rely on. You’ll receive instant alerts, comprehensive reports, and valuable insights at a glance. This lets you focus more on analyzing your campaigns rather than the tedious setup process. A single typo could result in lost traffic, compromising your tracking and marketing intelligence, which could hinder your competitive edge. Instead of relying on spreadsheets and guesswork for your next campaign, create reliable UTM codes tailored to your specific taxonomy. Seamlessly transmit accurate and detailed campaign data to Google Analytics or Adobe Analytics, while automatically detecting, highlighting, and correcting errors. Make sure that every dollar of your budget is maximized for optimal results and success. By streamlining these processes, you can enhance your overall marketing strategy and drive better outcomes.

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

In the realm of branding campaigns, Meetrics' benchmark reports serve as a crucial reference for online visibility standards. Each quarter, Meetrics provides a comprehensive overview that highlights essential metrics and trends. As the foremost ad verification provider in Europe, Meetrics enables the calculation of the success rate of your digital branding initiatives and offers strategies for enhancement. Utilize the Viewability Check tool to assess the visibility of your branding efforts. The Audience Verification feature allows for an evaluation of the relevance of your target audience to ensure optimal engagement with your advertisements. Additionally, Ad Fraud Prevention is available to detect and mitigate any potentially fraudulent activities. The Brand Safety tool ensures that your ads are displayed in environments that align with your brand's values. Meetrics evaluates both display and video ad visibility, calculating viewability for each impression individually. Furthermore, all key performance indicators from your campaign can be accessed through the Meetrics Dashboard and are available as Excel reports whenever needed, providing you with constant insight into your advertising effectiveness. This comprehensive approach allows advertisers to optimize their campaigns based on real-time data and insights.

CloudAmp's Campaign Tracker for Google Adwords and Analytics offers a user-friendly solution that integrates tracking information from various sources, including Google Adwords, Google Analytics Campaign tags, organic searches, referrals, and direct traffic into your Salesforce Leads. With this tool, as soon as a visitor fills out a form on your website, you gain valuable insights into how they discovered your business, enabling you to trace the source and keywords leading to conversion, closure, and revenue generation. It features two dashboards and 25 reports, which can be easily customized to align with your specific requirements. In contrast to other options available, all collected data is securely stored within Salesforce directly in the Lead record, ensuring seamless accessibility and management. This level of integration not only enhances tracking capabilities but also empowers businesses to make informed decisions based on comprehensive analytics.

MarketRuler™, a tech firm focused on developing Marketing Power Tools™, offers a product called Conversion Ruler, which serves as a user-friendly tool for tracking the performance of marketing initiatives. This innovative tool provides valuable insights into various metrics for any marketing campaign you implement, such as catalog requests, newsletter subscriptions, and order placements. Conversion Ruler effectively monitors all aspects of your online marketing efforts, including email newsletters, digital advertisements, negotiated partnerships, and pay-per-click campaigns. The installation process is straightforward, requiring only a small amount of HTML code on three pages to gather click-through data, catalog signups, and newsletter registrations. The service operates on a subscription model, beginning at $39.99 monthly, with additional costs for landing pages and specific actions tracked. A landing page usually reflects the unique visitor count to your website, making it an essential metric for analyzing traffic and engagement. By leveraging Conversion Ruler, marketers can gain a clearer understanding of their campaign effectiveness and optimize their strategies accordingly.

Regardless of your objectives, TrueNorth clearly illustrates the strategy for growth to help you reach them, segmenting it into manageable monthly targets. By integrating your data, you can enhance the accuracy of your projections and monitor your actual progress in comparison to your forecasts. Unlike typical marketing projections, TrueNorth ensures that your anticipated metrics are always front and center, right where you need them for planning your next steps. Generating ideas is a straightforward task; however, what distinguishes successful teams is their ability to prioritize the most promising ideas. TrueNorth simplifies this approach, allowing you to outline your ideas and gain the data insights necessary to showcase the impact of your marketing efforts. This leads to more informed strategic decisions aimed at fulfilling your growth ambitions. The journey to identifying your most impactful ideas starts with asking insightful questions, which TrueNorth facilitates through its Ideation Sessions—quick, asynchronous brainstorming sessions. Ultimately, marketing experiments should be judged solely on their merits, free from biases regarding their sources or origins, ensuring a fair assessment of their effectiveness. By fostering an environment that encourages merit-based evaluation, TrueNorth empowers teams to innovate and succeed.

Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

Discover the most comprehensive data resource regarding your industry and your rivals, prioritizing reliability and privacy. Foxintelligence quantifies e-commerce activities, ensuring that insights stem from concrete transactions rather than assumptions. Gain immediate access to valuable insights, including information on all products and third-party sellers thriving within your market, enabling you to invite them to collaborate with you. Uncover the true identity of your consumers, their purchasing journeys, and consumption behaviors, as well as what they are acquiring from your competition. This information can be seamlessly integrated into your reports in PDF or Excel formats for presentations to COMEX, Codir, and other stakeholders. With a flexible pricing structure tailored to your requirements, making informed decisions becomes straightforward. Unlike traditional methods, you won’t have to wait for quarterly reports to understand your online market share and respond accordingly; with Foxintelligence, you can utilize a real-time intelligence tool that covers every aspect of e-commerce effectively. Staying ahead in your market has never been easier, as you can access the information you need at a moment's notice.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Enhance the profitability of your premium inventory by utilizing DV Publisher Suite, which offers a centralized platform for measurement, insights, and essential tools to elevate ad delivery, boost inventory quality, and optimize revenue performance. With one of the industry's pioneering comprehensive yield solutions, you can drive revenue growth by leveraging data automation, insights into media quality, and inventory optimization for both direct-sold and programmatic inventory. DV allows you to concentrate on your primary revenue-generating activities instead of wasting time managing spreadsheets and manual processes. By consolidating all your data sources and revenue streams, you can make well-informed decisions through comprehensive reporting and interactive dashboards. Furthermore, streamline your operations and simplify billing processes with visual monitoring of campaign performance, including pacing and discrepancies. Discover lucrative new revenue opportunities by identifying high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, thus ensuring your ad operations are both efficient and effective. In this way, DV Publisher Suite not only maximizes your yield but also positions you for sustained growth in an increasingly competitive landscape.

Consolidate your information seamlessly. Produce stunning and informative reports and presentations that enable your business to excel, flourish, and expand. Speed up the optimization of campaigns, boost lead generation, and enhance conversions across all sales and service locations. Provide outstanding outcomes for your advertisers while alleviating the workload of your analytics team. Change raw data into captivating and insightful visuals with our intuitive, customizable reports and dashboards. Reduce marketing data disarray through the power of automation. Collect, integrate, and securely store data with ease. NinjaCat is driven by an innovative data engine designed for cohesive digital marketing analytics, streamlined reporting, and campaign enhancement. As the significance of digital marketing data continues to grow, it also presents unique complexities in management. Given that data is scattered across numerous channels and platforms, each with distinct analytics capabilities, obtaining a comprehensive view of digital marketing effectiveness becomes an arduous task. This unified approach not only simplifies data management but also empowers businesses to make informed decisions based on cohesive insights.

ASK BOSCO® is an innovative Marketing Analytics platform that harnesses the power of AI for brands, agencies, and retailers. Its advanced algorithm merges your internal marketing data effortlessly, resulting in tailored reporting dashboards that provide a holistic perspective on your marketing effectiveness. Thanks to ASK BOSCO®'s user-friendly interface, you can swiftly uncover essential insights, enabling you to make informed decisions to enhance your digital marketing investment and foster business expansion. Additionally, it offers the capability to predict the outcomes of your upcoming online campaigns with an impressive accuracy rate of 96%, ensuring you're always one step ahead in your marketing strategy. With ASK BOSCO®, transforming data into actionable insights has never been easier.

BOSCO™ leverages your data alongside our innovative AI technology to pinpoint the most effective areas for allocating your marketing budget, ensuring optimal results. By integrating your internal marketing information with sophisticated algorithmic models, BOSCO™ generates customized reporting dashboards. The platform's user-friendly interface acts as a consolidated source of truth, empowering marketing professionals to enhance their digital spending strategies through data-informed insights. With our distinctive BOSCO™ Index feature, we assess your domain's performance relative to key competitors within your sector. The BOSCO Index™ quantifies your online presence and evaluates how well you are performing in both organic and paid media investments. Built upon reliable data sourced from reputable third-party domains and historical digital interactions, BOSCO™ focuses not on the size of your marketing budget but on your ability to optimize online visibility through paid and organic search strategies. Additionally, BOSCO™ identifies and ranks ten competitors in your market, providing valuable insights into competitive positioning. Ultimately, this comprehensive analysis helps marketers adapt their strategies to achieve superior results in a dynamic digital landscape.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Discover an Effective Way to Enhance Your Marketing Outcomes. Experience straightforward yet impactful marketing analytics and reporting tailored for small businesses and agencies. Elevate Your Marketing Efforts. Boost Your Sales. Jess serves as a complimentary marketing dashboard that reveals which of your marketing initiatives are driving new business leads. With additional features for tracking forms and calls, you can qualify leads and monitor them right through to the sale. Budgeting. Curious about your marketing expenditures? Jess provides that insight! Lead Sources. Gain a clear understanding of where your web leads originate and the cost associated with each lead. Trends Over Time. Analyze how your spending and lead generation fluctuate over different periods. Return on Investment. With optional tracking for forms and phone calls, Jess offers comprehensive reporting capabilities. It helps determine cost per lead, return on ad spend, and other crucial metrics. Advertising Insights. Enjoy streamlined reporting for Facebook, Google, and Microsoft Ads, allowing you to observe month-to-month changes in key performance indicators. Customer Relationship Management. Keep all your contracts organized within Jess, while the form and phone tracking features seamlessly integrate with Salesforce and ZohoCRM, enhancing your overall marketing strategy. With Jess, managing your marketing efforts has never been easier or more effective.

Tagmate is an automation tool designed for Google Tag Manager that allows users to establish perfectly accurate analytics tags and marketing pixels at lightning speed. Say goodbye to relying on your tech team, as you can effortlessly set up web tags independently. All you need to do is select a tracking template and push it to GTM! Achieve complete data accuracy through flawless tag implementation while enjoying continuous monitoring of your tags around the clock. With over 40 templates available, including those for add-to-cart, form tracking, and scroll tracking, you can easily click, select, and implement what you need. Starting at just $49 per month, there’s no requirement to hire agencies or developers for your tracking solutions. Tagmate prioritizes your privacy; we do not store your data and are compliant with GDPR and CCPA regulations, ensuring your tag management experience is both safe and secure. Invite your team members to collaborate, increasing efficiency and productivity as everyone stays updated in real time. You can also set up Universal Analytics and GA4 events quickly, regardless of your platform or website framework, whether it’s Shopify, WordPress, JavaScript, or others, making it a versatile choice for any business. With Tagmate, streamlined tag management is just a click away.

E-commerce Insights for Enhanced Revenue Generation. We assist you in boosting revenue, cultivating customer loyalty, and speeding up profitability. Comprehensive Revenue Assessment. Gain insight into which demographics are your top revenue generators, how discounts impact your sales, and the average amount customers are willing to spend per checkout, along with numerous other essential metrics to inform your strategic decisions. Gain Deeper Customer Insights. Identify customers by their geographic location, their purchasing power, and those who capitalize on discounts. Each month, highlight your top 10 to 100 most loyal customers. Monitor Your Store's Recent Performance. Receive daily updates that provide a concise overview of your store's recent orders, revenue, average order value, and best-selling products, while also enabling a deep dive into detailed trends. Seamless Integration with E-commerce Platforms. Enjoy hassle-free integrations with leading platforms within just three minutes. Essential metrics are readily available. Track and comprehend key performance indicators to better evaluate your store's success and make informed decisions for future growth.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Monitor every interaction, lead, and sale within your sales funnel with precision. Effortlessly select the geographical location and the devices being utilized, define maximum clicks, and alternate between various links. Eliminate fraudulent clicks, manage repeated clicks, and set expiration dates for your campaigns. Distribute your traffic across multiple landing pages to easily identify which pages yield better conversion rates. Methodically enhance your conversion rates and return on investment. Determine which affiliate network provides the highest payouts by conducting split tests for the same product across two or more networks to reveal the best option. Our A/B split testing feature and advanced URL rotator modes make this process seamless. ClickGum provides insights into the sources of your conversions and revenue, enabling you to focus on effective marketing strategies while avoiding expenditure on underperforming traffic. Receive immediate insights on clicks and conversions, and rest assured that you are only engaging with genuine traffic. By utilizing these tools, you can significantly optimize your marketing efforts and maximize profitability.

Marketing attribution methodologies employed worldwide can be broadly categorized into two distinct approaches. The first is the top-down population-based method, which has traditionally relied on multiple linear regression, thereby imposing significant restrictions on the number of media channels and variables that could be effectively analyzed at any moment. In contrast, the bottom-up approach aggregates individual cookie-based interactions to create a comprehensive overview. With the advent of Hamilton AI, we have pioneered a new generation of unified measurement models that not only excel in attribution but also in optimizing and allocating the majority of marketing budgets, particularly for paid media expenditures. This innovative approach circumvents the limitations of earlier models, addressing issues related to fragmented and non-comparable data, as well as the reliance on various dedicated tools that often result in misleading attribution and ineffective optimization. By implementing these advanced models, marketers can achieve more accurate insights into their campaigns, ultimately driving better decision-making and enhanced performance across their marketing efforts.

Generating marketing reports for clients can be an arduous task that consumes a lot of time. To alleviate this burden, we developed Sparrow, a tool designed to streamline the entire reporting process. By simply linking your marketing accounts to our platform and choosing a presentation format, we handle the data entry seamlessly. Interested in displaying your data within a Notion document or on your personal website? We can facilitate that as well. You can create a template using Google Slides or Google Sheets, or opt for one of our ready-made options, and utilize Sparrow to automatically populate it with metrics, visuals, screenshots, and additional elements. Additionally, you can craft unique charts and integrate them into popular online platforms like Notion, Confluence, or your own site. Keep track of your social media, advertising, and email campaign effectiveness through specialized analytics dashboards, and set up individual workspaces tailored for each client. With Sparrow, consolidating your marketing and sales data has never been more straightforward. You can easily access your information through Sparrow's intuitive dashboards or synchronize your metrics directly to Google Sheets for a more personalized experience. The efficiency and convenience that Sparrow brings to client reporting is unmatched.

Sellozo offers a comprehensive, a la carte suite of intelligent tools that Amazon Sellers can use. We automate the tedious stuff and analyze a lot of data. Then we package it all up into intuitive reporting tools and tools that Amazon Sellers can use. Insights and Analytics with Financial Reporting is the core offering of Sellozo. It provides Amazon Sellers with an enhanced view of their sales and product data. This data can be paired with organic and sponsored sales data and performance data in an intuitive dashboard. Our Ad Automation offers an average 70% increase of return on ad spending by optimizing your Amazon Sponsored Products Listings and lowering wasted ad expenditure. The Repricer allows you to automatically adjust product prices based on the criteria you specify. This will allow you to win and remain in the Buy Box. Our Support team, which is staffed by Amazon Sellers and available to assist with any aspect of Amazon, is also available. We are here for our customers.

RetailFlux’s people counting software not only offers an affordable solution but also boasts advanced analytical capabilities in the industry. Powered by our proprietary Artificial Intelligence technology known as FluxVision, RetailFlux’s counting solutions ensure exceptional data quality while maintaining the lowest possible implementation costs due to their AI foundation. By utilizing standard CCTV cameras, our innovative AI software platform converts them into the most precise and adaptable counting devices available. Among the unique features of RetailFlux’s people counters are functionalities like staff exclusion, along with metrics for occupancy and shopping duration. In today’s retail landscape, foot traffic and conversion reports have emerged as crucial metrics for effective management of physical stores. When visitor counts are analyzed alongside sales data, they yield the essential key performance indicator of conversion rate, which is vital for assessing store performance and driving business success. Understanding these metrics allows retailers to make informed decisions that can enhance customer experiences and improve overall profitability.