
CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
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Contact center QA teams evaluate 1 to 5% of calls manually. QEval eliminates that bottleneck by applying AI speech analytics and automated scoring to 100% of interactions across voice, chat, and email, using a classification engine trained on 138M+ real conversations.
Capabilities span quality monitoring, compliance detection for PCI, HIPAA, and GDPR at 98% accuracy, sentiment analysis, keyword identification, agent coaching workflows, performance gamification, and predictive analytics across 110+ configurable dashboards. Quality scoring runs at 94% accuracy with zero manual intervention.
Deployment takes 30 days. Industry standard is 90 to 120. No disruption to live operations. Etech Global Services built QEval from two decades of running Fortune 500 contact centers in healthcare, telecom, retail, banking, and BPO. ISO 27001, SOC 2, PCI-DSS certified. Built for QA leaders and operations teams scaling coverage without adding headcount.
QEval also provides call recording management, screen capture, custom evaluation forms, calibration tools for QA consistency, root cause analysis, trend identification, and automated alert systems for compliance breaches. The voice of customer module tracks customer sentiment across touchpoints to identify service gaps and training opportunities. Real-time monitoring lets supervisors intervene during live interactions. Role-based access controls, audit trails, and data encryption ensure enterprise-grade security. QEval supports multi-site and multilingual contact center environments with centralized reporting across locations.
API integrations connect QEval with existing CRM, telephony, and workforce management systems. Automated report scheduling delivers insights to stakeholders without manual effort.
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Level AI
Level AI delivers an AI platform for modern contact center operations, enabling organizations to analyze customer conversations, automate quality monitoring, and improve service performance across voice and chat.
The platform processes every interaction to reveal customer issues, operational trends, and agent performance insights that traditional QA sampling often misses.
Level AI combines conversation intelligence, automated quality assurance, real-time agent assistance, and AI virtual agents within a single system trained on real customer interactions.
By turning conversations into structured data and operational insights, organizations gain the visibility needed to improve resolution rates, increase automation, and scale support operations more efficiently.
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VoiceOps
The VoiceOps Coaching Enablement platform unlocks the potential of call center collections and sales conversations by making coaches more efficient. It is based on the Behavior Change Cycle methodology, which helps coaches measure key behaviors, get right to the most coaching moments in each call, build trust and confidence with reps, and drive better customer interactions.
It's a win/win situation: Call center reps receive more from their coaches, companies get more out of their reps, while customers get more value for every call.
VoiceOps places data quality at the forefront of coaching enablement. The company has invested considerable expertise and resources in creating a technical data operation that provides industry-leading data quality. VoiceOps has hundreds of industry-specific data sets that can be used for model training. This combined with a human in-the-loop quality assurance process creates data quality customers can trust and value at a premium.
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