Aberdeen Description
Aberdeen Strategy & Research, a segment of SWZD, boasts over thirty years of robust experience in delivering independent and reliable market insights that shed light on industry dynamics and guide corporate strategies. Our research methodology, which is grounded in factual evidence, impartiality, and a focus on outcomes, encourages analytical thinking and stimulates actions driven by data. With a continually expanding array of practice areas, our investigations cover critical contemporary markets while probing the strategic elements of business such as Technology, Customer Management, and Business Operations. By gathering insights from thousands of industry leaders across diverse roles and sectors, Aberdeen’s survey-based approach guarantees that our research is firmly rooted in facts rather than subjective views. Our dedicated team of analysts and research experts harnesses their extensive market knowledge and firsthand research data to produce compelling and unbiased content that effectively connects with technology buyers and decision-makers. This commitment to quality and integrity in research ensures that we remain a trusted source for actionable insights in an ever-evolving marketplace.
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Spiceworks Ziff Davis (SWZD)
SWZD's Intelligent ABM allows you to plan and execute a more efficient conversion-powered ABM strategy using best-in-class data. SWZD and Aberdeen have joined forces to offer B2B tech sellers unparalleled scale, quality, and diversity of data. Combining SWZD's first-party data insights and Aberdeen's third party data insights, you can now see the entire buying group - from the boardroom down to the server rooms. This actionable intent data can be used to identify, prioritize and engage accounts based on actual buying propensity. Marketing & Sales teams will now be able to guide their account-based marketing programs with precision thanks to built-in features such as target account prioritization, data appends and lookalike expansion.
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Intelligent ABM
Enhance your understanding of the buying groups within targeted accounts to achieve top-tier marketing performance. In a strategic alliance, Spiceworks Ziff Davis and Aberdeen are equipping B2B tech sellers with unmatched visibility into the entire buying collective, spanning from executive decision-makers to technical implementers. By combining SWZD’s proprietary first-party data with Aberdeen’s valuable third-party intent insights, this collaboration is set to deliver a robust, comprehensive, and varied array of intent signals across diverse B2B sectors such as IT, marketing, HR, and finance. Utilize our exceptional actionable intent data to effectively identify, prioritize, and connect with accounts that demonstrate a genuine likelihood to purchase. With the Intelligent ABM approach, you can now focus on engaging the most pertinent prospects who are actively seeking your solution. This strategy, supported by actionable intent signals, allows you to tailor your messaging to resonate deeply with the entire buying collective, ultimately fostering stronger connections and driving successful outcomes. By aligning your marketing efforts with these insights, you can significantly enhance your engagement strategies and improve overall conversion rates.
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Integrations
Company Details
Company:
Aberdeen Strategy & Research
Year Founded:
1988
Headquarters:
United States
Website:
www.aberdeen.com
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Training Videos
Customer Support
Live Rep (24/7)
Online Support
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