Best Mobile Measurement Partners (MMP) for Small Business

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

Swaarm is an affordable and easy-to-use platform that helps you measure, optimize, and automate your marketing efforts. Swaarm is the first ever ad tech tracking platform that has been developed with real clients' input. This makes each action easier, faster, and more effective. Swaarm is a well-known technical platform that handles more than 30 million events per day. We have the tools to automatically approve offers, switch traffic sources that aren't performing according to advertisers' KPIs, and scale your campaigns based on our experience and listening to companies like yours. Swaarm provides all users with the reporting tools they need. With just drag-and-drop actions, business users can query billions upon billions of real time events in seconds. Our advanced data science tools allow you to run SQL or Python notebooks on both historical and real-time data.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

Adjust, a mobile measurement firm, allows you to centralize all your marketing activities. Adjust allows users to track all their marketing channels and aggregate their conversion information for detailed analysis. Adjust offers real-time protection from mobile ad fraud. Adjust provides users with clean marketing attribution data that allows for precise analysis. Adjust allows users to quickly and easily gather valuable mobile marketing data points.

Attribution is a multi-touch attribution company that provides marketers with the data they need to convert more customers and maximize their ROI. Attribution is a patent-pending company that provides the most complete performance visibility, unmatched usability, and 100% data fidelity to help optimize your marketing mix for your buyer's journey.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Give your customers reasons to love you more with every experience. Go beyond personalization and deliver the next best action to your customers to create memorable, engaging experiences that customers will love. Localytics is trusted by leading brands to power their customer engagement strategy. We help you build brand loyalty through meaningful customer engagement. First, we help you understand your customers more deeply through rich, contextual data. Next, create truly personalized experiences using intelligence and personalization capabilities. Reach your customers wherever they are to drive meaningful, relevant customer engagement. All this is possible with dedicated assistance that will help you achieve your brand goals and inform your strategy. To learn more about the product and how it can help your business grow, schedule an online demo with one our knowledgeable associates.

Adtriba monitors and evaluates all marketing activities, cross-channel and across-device. It also tracks performance and brand. Including TV on a user level. Automated, fair, and transparent evaluation of every channel. Adtriba uses machine-learning algorithms to determine which investments are worth making and then makes recommendations based on that information. A simple dashboard displays the information. Adtriba helps marketing managers make better decisions. Marketing optimization is easy, reliable, and highly efficient thanks to machine learning. Adtriba makes it easy to implement CLV Attribution. Adtriba integrates with Adtriba and is ready to go in just a few clicks. In a matter of minutes, you can get your first insights and optimization suggestions. Adtriba integrates all data via web tracking, mobile data integration and connections with various platforms.

Branch helps digital brands grow. Branch offers enterprise-grade solutions that increase user engagement and provide holistic measurement and analysis of marketing effectiveness across all channels, devices, and platforms. Trusted by the top-ranked apps to increase efficiency, revenue and profitability, the industry-leading mobile measurement platform and deep linking platform. Branch is the best mobile use Branch. Performance improvements across all channels, including email, ads, web, and mobile. Branch manages all the complexity so that your links work on every platform and channel. Branch's strong link matching ensures that your users are delivered exactly where they want them to be. Branch offers seamless experiences that increase performance across all channels, from deep linked reengagement ads to email and web campaigns that seamlessly continue the journey after users pause to download your app.

Apptrove empowers mobile marketing to conquer every stage in the user journey. We are your one-stop mobile partner, providing you with the data and insights needed to optimize user acquisition. Deep linking can be used to connect users seamlessly to your app. Customized fraud prevention will ensure that your marketing budget goes towards real users. With our SKAN analytics you can go beyond basic attribution and gain a granular insight into your audience using advanced segmentation features. Apptrove gives you the data to make informed decisions, maximize ROI on campaigns, and drive long-term success for your app.

Tapstream is a cloud-based app marketing platform that powers user acquisition for the top apps in the world. It provides a comprehensive set of tools, including analytics to gain unparalleled insights into web traffic and app traffic, deep-links to connect existing and new users to in-app material, app invites to turnkey referral programs and campaign landing pages for custom landing page in app installation campaigns. Marketers use Tapstream to measure traffic sources, personalize a new user experience for increased engagement and retention, AB test marketing content in-app to maximize conversions, and turn their user base into a powerful acquisition tool. The platform has a user-friendly dashboard with real-time reports and supports SDK integration on multiple platforms, including iOS, Android PhoneGap Unity, Titanium Xamarin and Mac OS X. Tapstream is trusted by leading apps around the world. It allows developers to understand app marketing.

All-in-one marketing platform, app analytics, and install attribution. Unlimited & free. You can now manage a dozen trackers, product analytics tools and push notification services without having to juggle dozens of crash reporting solutions. You can instantly analyze all your app's statistics and take action without needing to create a data quilt. AppMetrica allows you to pull any period of your app's data via the API. You can then manage it in any way you like. You can integrate it into your CRM, custom analytics solution, BI system, or CRM. Or you can send it to your ad partner for remarketing. AppMetrica will gather all data sent by your application, regardless of how large. There are no limits or sampling requirements for data storage. We do not sell or give your data to third parties. Your app's data are collected and processed in real-time into reports. AppMetrica's technology is revealed. Integrate the AppMetricaSDK into your application.

Smaato's Digital Ad Tech Platform provides a free ad server as well as monetization solutions. We connect premium marketers with quality publishers to engage audiences all over the globe and on every device. Big Tech walls are gone. Our tools allow you to control your own publishing platform, increasing transparency for marketers and publishers. When you succeed, we succeed. We offer a powerful, easy-to-use, and free-of-cost server that gives you more control over your data and allows you to reach more people. Publishers who switch from the traditional ad server to Smaato see a 30% increase in their revenue. We have revolutionized mobile advertising tech, and we didn’t stop there. Mobile is a part of our DNA, but we also pride ourselves on an omnichannel approach. We support all devices. Smaato combines human expertise with sophisticated automated systems to create a safe and secure platform. Our future-proof platform makes a big impact. Meet our digital ad tech platform.

Tenjin is an MMP and data analytics platform designed primarily for mobile app developers. It is a user-friendly and cost-effective solution to track user acquisition, app performance, and advertising revenue across multiple channels. Tenjin consolidates the data from different ad networks, platforms, and stores into a single dashboard. This allows developers to analyze user behaviour and measure campaign effectiveness. Tenjin, a lightweight SDK with affordable pricing that is popular among small and mid-sized studios and independent game developers, is known for its affordability and lightweight SDK. Its powerful data architecture allows for customizable reports and in-depth cohort analyses, empowering businesses with data-driven decision-making that maximizes ROI and user engagement.

MyTracker is an analytics and attribution tool that works across multiple platforms. It's designed for mobile apps and web pages. It allows businesses to gain audience insights, evaluate ad performance and accurately forecast revenue. Key features include audience targeting, campaign optimization, deep insights into audience demographics, user behavior and interests, revenue analytics for all traffic sources, LTV forecasts up to two years and an anti-fraud tool to detect ad-fraud proactively. MyTracker provides unlimited raw data storage and export, rapid integration with plugins for popular platforms such as WordPress and Joomla, high-quality support on multiple channels, and unlimited raw data extraction. It integrates with SDKs for iOS, Android and Unity Ads. It also supports Flutter and alternative app stores.

Nielsen ONE is a cross-media measurement tool that provides insights into audience engagement on linear TV, streaming and digital platforms. It allows for precise media planning and measurement by integrating data from both first- and third party audiences. This allows for the creation of high-impact, customized ad campaigns which reach the right audience at the right moment. Nielsen ONE provides deduplicated metrics that are used for both ads as well as content. This gives a unified picture of audience behavior, which can be used to inform content creation and monetization. The platform's proprietary system of identity combines panel data with third-party identity and direct publisher integrations in order to deliver accurate person-level impressions. It measures audiences across TV, computer and mobile devices including out-of home, broadband-only and over-the air viewing.

Campaign measurement for Web and mobile using people-based attribution. Campaign visibility across all platforms, channels and devices. A customizable dashboard that presents holistic measurement metrics. Airbridge's measurement capabilities enable you to analyze the performance and effectiveness of your marketing campaigns using a variety of metrics, including engagements, uninstalls retention, impressions cost, revenue, cost, and cost. You can measure and attribute conversions to the correct media, device, platform. Our statistical multi-touch models and last click allow you to track non-linear customer journeys. You can also determine the value of each campaign, channel, platform, and search keyword in influencing customer conversions. For accurate measurement, you can create custom detection parameters that are compatible with validation rules. Airbridge will eliminate wasteful spending on ad fraud.

Companies that ask the right questions today will win tomorrow. Northbeam can pinpoint where your revenue comes in order to maximize ROI. Snapshots provide valuable information that allows you to move quickly and share key insights with your team. Spend your time on collaboration, development, and not on work. Northbeam allows you to customize reports on-the-fly, so you can discover and share new insights. No matter what you do, you will know when an ad set exceeds. Without knowing exactly where your customers are, you can't build a business efficiently. Machine learning goes beyond clicking, so you can see where your customers are actually coming from. Get more data and cleaner data.