Best Mobile Measurement Partners (MMP) for Small Business

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

Swaarm is an affordable and easy-to-use platform that helps you measure, optimize, and automate your marketing efforts. Swaarm is the first ever ad tech tracking platform that has been developed with real clients' input. This makes each action easier, faster, and more effective. Swaarm is a well-known technical platform that handles more than 30 million events per day. We have the tools to automatically approve offers, switch traffic sources that aren't performing according to advertisers' KPIs, and scale your campaigns based on our experience and listening to companies like yours. Swaarm provides all users with the reporting tools they need. With just drag-and-drop actions, business users can query billions upon billions of real time events in seconds. Our advanced data science tools allow you to run SQL or Python notebooks on both historical and real-time data.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Consolidate all marketing efforts through Adjust, a leader in mobile measurement solutions. With Adjust, users can monitor their various marketing channels and compile conversion data for comprehensive analysis. The platform provides immediate safeguards against mobile advertising fraud. Users receive precise marketing attribution data from Adjust, ensuring reliable insights. Additionally, Adjust allows for the collection of essential mobile marketing metrics through a unified and user-friendly interface, streamlining data management and analysis for better strategic decision-making.

Attribution stands out as a cutting-edge multi-touch attribution firm that equips marketers with critical insights to increase buyer conversions and enhance their return on investment. Utilizing a patent-pending methodology, Attribution provides unparalleled performance transparency coupled with exceptional usability and complete data accuracy, enabling marketers to consistently refine their marketing strategies throughout the buyer's journey. This innovative approach not only fosters better decision-making but also helps businesses adapt to evolving market dynamics effectively.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

Branch is the solution for digital brands looking to expand their reach and enhance business growth through enterprise-level features aimed at maximizing user engagement from start to finish. With comprehensive tools for measuring marketing effectiveness across various devices, channels, and platforms, Branch stands out as the leading mobile measurement and deep linking platform relied upon by top-ranking applications to boost both efficiency and revenue. Those who utilize Branch experience superior performance across channels, including web, email, ads, and apps. By managing the intricate details of linking, Branch ensures that your connections function flawlessly across every platform and medium. Our advanced link matching technology guarantees that users arrive precisely at their intended destination, enhancing the overall user journey. Whether through deep-linked re-engagement advertisements or web and email campaigns that maintain continuity after users temporarily stop to install your app, Branch is dedicated to providing smooth experiences that elevate performance across all your marketing channels. This commitment to seamless integration ultimately drives better results for your brand.

Apptrove enables mobile marketers to master every phase of the user experience. As your comprehensive mobile measurement ally, we deliver essential data and insights to enhance user acquisition and engagement strategies. Harness the potential of deep linking to effortlessly guide users to your app, while utilizing tailored fraud prevention measures to make sure your marketing spend targets genuine users. Elevate your approach beyond standard attribution through our SKAN analytics, allowing you to achieve a detailed comprehension of your audience with sophisticated segmentation options. By partnering with Apptrove, you will acquire the expertise needed to make informed, data-driven choices, optimize campaign ROI, and drive sustainable success for your app. Our innovative tools are designed to adapt to the evolving landscape of mobile marketing, ensuring you stay ahead of the competition.

Tapstream serves as a comprehensive app marketing cloud designed to enhance user acquisition and engagement for some of the leading applications worldwide. It provides a robust set of tools, which includes advanced analytics for insightful understanding of web and app traffic, deep links that facilitate connections between users and in-app content, app invites to create incentivized referral programs, and tailored landing pages for app install campaigns. Marketers leverage Tapstream to analyze and refine traffic sources, customize the onboarding experience to increase user engagement and retention, conduct A/B tests on in-app marketing strategies to achieve the highest conversion rates, and convert their user base into a significant channel for acquisition. With its intuitive interface and real-time reporting capabilities, the platform simplifies SDK integration across various systems like iOS, Android, PhoneGap, Unity, Titanium, Xamarin, and Mac OS X. This makes it a trusted choice among top developers internationally, as Tapstream empowers them to effectively navigate the complexities of app marketing. Furthermore, its versatility and depth of features make it an invaluable resource for optimizing marketing efforts in an ever-evolving digital landscape.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Enhance Your Customers’ Affection for Your Brand with Every Interaction Elevate the customer experience beyond mere personalization by delivering the most fitting actions for your clientele, thereby fostering meaningful and delightful experiences that resonate with them. Top-tier brands rely on Localytics to enhance their customer engagement initiatives. We assist you in cultivating a strong affinity for your brand through impactful customer interactions. Start by gaining a profound understanding of your customers through comprehensive, contextual insights. Following this, craft truly customized experiences using advanced intelligence and personalized features. Engage your customers in their preferred environments to facilitate relevant and significant interactions. Finally, consolidate all these elements with dedicated support that guides your strategy and aids in achieving your brand objectives. Don't hesitate to arrange an online demonstration with one of our experienced team members to discover how our solutions can contribute to your business growth and customer loyalty. Moreover, this could be an invaluable opportunity to explore innovative strategies tailored to your specific needs.

Adtriba offers a comprehensive approach to tracking and assessing marketing efforts across multiple channels and devices, including both online and offline activities, while also considering performance and brand impact, even incorporating television at the user level. The platform ensures an automated, impartial, and transparent evaluation for each marketing channel. Utilizing advanced machine learning algorithms, Adtriba determines the value of various investments and provides actionable recommendations accordingly, all presented through an intuitive dashboard that supports marketing managers in making informed decisions. With its machine learning capabilities, marketing optimization becomes straightforward, dependable, and exceptionally efficient. Furthermore, the implementation of Customer Lifetime Value (CLV) Attribution is seamless with Adtriba, which is designed to be integrated and operational with minimal effort. Users can expect to receive initial insights and optimization suggestions within a short timeframe. Adtriba adeptly gathers and consolidates all necessary data through web tracking, mobile app data integration, and connections to a variety of platforms, ensuring a robust analytical framework. This holistic data collection empowers marketing teams to refine their strategies effectively and achieve better overall results.

Introducing a comprehensive platform for install attribution, app analytics, and marketing, completely free and without limits. Say goodbye to the hassle of managing multiple trackers, analytics tools, notification services, and crash reporting systems. With everything consolidated into one interface, you can easily analyze your app's performance metrics and take immediate action to enhance your business outcomes, all without the chaos of piecemeal data collection. AppMetrica empowers you to extract your app's raw data through its API for any desired timeframe, allowing you to manipulate it according to your needs. Whether you want to integrate it within your CRM, business intelligence system, or a personalized analytics framework, or share the information with your advertising partners for retargeting, AppMetrica has you covered. This platform effortlessly gathers all data generated by your application, ensuring there are no restrictions on data volume or retention periods. Your information remains secure and private; we never share or sell your data to outside entities. Additionally, your app's metrics are gathered and transformed into insightful reports instantly. Learn more about the innovative technology that powers AppMetrica and seamlessly incorporate the AppMetrica SDK into your app for a truly integrated experience. Embrace the future of app analytics and marketing with a solution designed to simplify your data management.

Smaato provides an innovative Digital Ad Tech Platform, which includes a complimentary ad server and monetization solution. We bridge the gap between high-quality publishers and esteemed marketers, allowing them to effectively reach audiences globally and across various devices. The days of relying on Big Tech's walled gardens are over; our tools empower you to take charge of your advertising strategy, enhancing transparency for both publishers and marketers alike. Our success hinges on your success, and we deliver a robust, no-cost server that offers enhanced control and expanded reach. Publishers who transition to Smaato’s ad server typically experience an approximately 30% increase in revenue. We have transformed the mobile advertising technology landscape and continue to innovate beyond that. While mobile remains at the core of our offerings, we take pride in implementing a truly omnichannel strategy that accommodates all devices. At Smaato, we utilize advanced automated systems combined with human expertise to ensure our platform is both safe and secure. Discover how our forward-thinking platform is making significant waves in the industry, and find out more about our digital ad tech solutions. Join us in shaping the future of advertising technology.

Tenjin serves as a mobile measurement partner (MMP) and a data analytics platform tailored specifically for mobile application developers, especially within the gaming sector. It provides an economical and intuitive solution for monitoring user acquisition, in-app activities, and advertising revenue across diverse marketing channels. By integrating data from numerous ad networks, stores, and platforms into a cohesive dashboard, Tenjin enables developers to scrutinize user interactions and evaluate the success of their campaigns. Its reputation for a lightweight SDK and competitive pricing makes it a favored option among small to medium-sized game studios and independent creators. Additionally, Tenjin's robust data infrastructure offers customizable reporting features and detailed cohort analysis, equipping businesses with the insights needed to enhance ROI and boost user engagement. As a result, Tenjin not only streamlines data management but also empowers developers to foster growth and optimize their strategies effectively.

MyTracker serves as an all-encompassing analytics and attribution platform tailored for mobile applications and websites. This tool empowers companies to glean valuable audience insights, evaluate advertising effectiveness, and reliably predict revenue streams. Its notable features encompass attribution for both mobile apps and websites, targeted audience engagement, and optimization of advertising campaigns, alongside providing detailed insights into user demographics, interests, and behaviors. Additionally, it offers revenue analytics across diverse traffic sources with long-term lifetime value predictions extending up to two years, as well as an anti-fraud mechanism to actively identify and mitigate ad fraud risks. Users benefit from the capability to export and store unlimited raw data, seamless integration through pre-built plugins for well-known platforms like WordPress and Joomla, and exceptional support available through various channels. With SDK support for platforms including iOS, Android, Unity Ads, and Flutter, along with compatibility with alternative app stores, MyTracker efficiently integrates with multiple advertising sources for enhanced tracking capabilities. This tool stands out as a vital resource for businesses seeking to optimize their digital marketing strategies effectively.

Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

The organizations poised for success in the future are those that prioritize asking insightful questions in the present. Northbeam provides clarity on the origins of your revenue, enabling you to optimize your return on investment like never before. With its snapshot feature, you gain access to crucial information that allows for swift decision-making and effective sharing of high-level insights with your team. Focus on fostering collaboration and innovation, leaving behind the clutter of mundane tasks. Northbeam empowers you to create and modify reports instantly, facilitating the discovery and dissemination of fresh insights. Stay informed with personalized alerts that notify you immediately if an ad set exceeds its budget, regardless of your current activities. Understanding the exact sources of your customers is essential for building your business effectively. Our advanced machine learning capabilities extend beyond mere click tracking, providing a deeper understanding of customer origins. You will benefit from cleaner and more comprehensive data, leading to better decision-making. This holistic approach ensures that businesses not only thrive but also adapt to ever-changing market dynamics.