Best Mobile Analytics Software for Windows of 2024

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

HeadSpin's global cloud of devices enables mobile and web testing on thousands upon thousands of SIM-enabled phones. These devices are located in more than 100 locations across the globe on real WiFi and carrier networks. No simulation or emulation. No SDK is required. The HeadSpin Appliance provides a secure, portable, temperature-controlled enclosure for a wide variety of compatible devices, and allows RF access to the local WiFi or carrier network. You can deploy on-prem, in a cloud or anywhere else. HeadSpin provides the data and AI-powered insights that you need to ensure flawless digital experiences for your customers. This includes code and packet analysis, machine learning, computer vision techniques, and machine learning. To troubleshoot errors, crashes, SDK bloat and system resource issues, you can dive into the client-side performance.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Marketing teams need to be able to efficiently acquire, analyze, and maximize data use. The Marketers Operating System™ (m/OS), which covers all the tools that marketers need to connect with customers in the ever-changing adtech sector, includes identity resolution, audience segmentation, activation, and audience segmentation. Kochava's m/OS allows you to measure and understand omnichannel marketing across all channels, including mobile, OTT/CTV, and OOH. Kochava hosts the Kochava Collective, the largest independent mobile data marketplace. Kochava Subscriptions is the most comprehensive subscription management solution. We are proud of our history of customer-driven innovation and are eager to invent and create powerful tools for our customers' success. Kochava is trusted by leading brands to harness their data and grow.

Every day, enterprises around the globe use the Nintex Platform to manage, automate, and optimize their business processes. Nintex Platform features include process mapping, workflow automation and document generation. It also supports mobile apps, process intelligence, and forms. All of this is possible with an easy-to-use drag and drop designer. With the next generation Nintex Workflow Cloud, you can accelerate your organization's digital transformation journey. Your IT, business analysts, ops, and IT process professionals can now harness the power of process™. Start digitizing forms, workflows, etc. today. The Nintex Process Platform provides the most comprehensive platform for process management. Nintex makes it easy to automate, optimize, and manage your business processes.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

AT Internet, a major global player in digital analysis and European market leader is responsible for more than 20,000 websites and applications across a variety of international brands and industries. The brand-new Analytics Suite Delta, which is a new analytics suite, allows companies to optimize their business decisions, engage with their audiences over time and significantly increase their growth. Delta is a hybrid platform that analyzes data, marketing, and product teams. It is built on a strong technical infrastructure that offers unprecedented flexibility, integrations, and predictive features. The solution provides valuable insights that provide ROI-oriented insight that is reliable, accurate, and valuable to all employees. This results in higher performance and business growth by enabling informed decision making, unifying departments, and breaking down data silos.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

Toucan, a customer-facing platform for analytics, empowers organizations to drive engagement and provide the best possible end-user experience. Toucan makes it simple, from data connections to the distribution and sharing of insights wherever they are needed. Toucan analytics are 3x more popular than the industry average. With hundreds of connectors, users can connect to any cloud-based or stored data. Data readiness features make data preparation easy for business people. They can perform tasks that would normally require an expert. Visualization can be described as "data storytelling", where every chart is accompanied with context, collaboration and annotation to help users understand the "why" behind their data. Finally, deployment and management are easy with one-touch deployment, from staging to production, easy embedding and publishing to any device.

An Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks.

SOOMLA fills the information gap for mobile app publishers that use in-app advertising. Our platform allows app marketers the ability to measure user-level ad LTV, attribute marketing activity to ad revenue, and target ad whales through various marketing channels. Our platform can also be used by monetization teams to develop a data-driven strategy for optimizing their ad inventory. We also provide raw data access to enable the entire organization make better decisions.

Give your customers reasons to love you more with every experience. Go beyond personalization and deliver the next best action to your customers to create memorable, engaging experiences that customers will love. Localytics is trusted by leading brands to power their customer engagement strategy. We help you build brand loyalty through meaningful customer engagement. First, we help you understand your customers more deeply through rich, contextual data. Next, create truly personalized experiences using intelligence and personalization capabilities. Reach your customers wherever they are to drive meaningful, relevant customer engagement. All this is possible with dedicated assistance that will help you achieve your brand goals and inform your strategy. To learn more about the product and how it can help your business grow, schedule an online demo with one our knowledgeable associates.

Arcadia Data is the first native Hadoop and cloud (big) visual analytics and BI platform that provides the scale, performance and agility business users require for real-time and historical insight. Arcadia Enterprise, its flagship product, was created from the beginning for big data platforms like Apache Hadoop, Apache Spark and Apache Kafka. It can be used on-premises or in the cloud. Arcadia Enterprise uses artificial intelligence (AI), machine learning (ML) to streamline the self-service analytics process. It offers search-based BI, visualization recommendations, and a streamlined self-service analytics process. It provides real-time, high definition insights in use cases such as data lakes, cybersecurity, and customer intelligence. Some of the most recognizable brands in the world use Arcadia Enterprise, including Procter & Gamble and Nokia, Procter & Gamble and Citibank, Nokia, Royal Bank of Canada. Kaiser Permanente, HPE and Neustar.

Mobile application analytics tool that measures key metrics in the app. Analyze usage trends and optimize your app to understand how it is performing. Engage, convert, and retain your first-time users of the app to lifetime users. With accurate data from your application, you can easily measure the performance, ratings and reviews of your app. Zoho Apptics is a great tool on its own. It is even better when it's integrated with other Zoho products. We are the best solution for your apps because of our deep integration with all of our apps. Zoho Apptics was built with privacy by design principles. This means that we are concerned about all things "Privacy" to ensure that your users' data is secure and protected.