Best Mobile Analytics Tools for Startups

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Introducing TrafficGuard - Your Ultimate Defense Against Ad Fraud Say goodbye to the threat of deceptive traffic undermining your campaign efforts with TrafficGuard. Our state-of-the-art ML/AI-driven technology dynamically sifts through simple and sophisticated fraudulent traffic in real time, guaranteeing that your advertising budget is channeled exclusively toward genuine, high-quality clicks and conversions. This translates to enhanced campaign outcomes and an increased return on ad spend (ROAS). Our robust solution ensures the safeguarding of every advertising dollar, empowering you to concentrate on achieving your marketing objectives with unwavering confidence. Let TrafficGuard eliminate the concerns associated with ad fraud protection, offering you peace of mind while safeguarding your: Google Search (PPC) campaigns Mobile UA campaigns Affiliate spend Social Networks But our commitment doesn't end with cutting-edge technology. Coupled with expert campaign management and top-notch customer service, TrafficGuard provides you with a dependable partner for all your ad fraud protection requirements. Proudly affiliated with Adveritas, listed on the Australian Stock Exchange (ASX:AV1).

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

HeadSpin's global cloud of devices enables mobile and web testing on thousands upon thousands of SIM-enabled phones. These devices are located in more than 100 locations across the globe on real WiFi and carrier networks. No simulation or emulation. No SDK is required. The HeadSpin Appliance provides a secure, portable, temperature-controlled enclosure for a wide variety of compatible devices, and allows RF access to the local WiFi or carrier network. You can deploy on-prem, in a cloud or anywhere else. HeadSpin provides the data and AI-powered insights that you need to ensure flawless digital experiences for your customers. This includes code and packet analysis, machine learning, computer vision techniques, and machine learning. To troubleshoot errors, crashes, SDK bloat and system resource issues, you can dive into the client-side performance.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Nintex Process Platform is used by enterprise organizations all over the world to automate, manage and optimize their business process. Nintex Process Platform features include process mapping, workflow automation and document generation. It also includes mobile apps, process intelligence, forms and forms generation, and forms. All of this is done with a drag and drop designer. Nintex Workflow Cloud, the latest version of Nintex Workflow Cloud, accelerates your organization's journey towards digital transformation. Put The Power of Process™ in the hands of your ops and IT professionals, process analysts, business analysts, power users, and more. Digitize forms, workflows and more. The Nintex Process Platform provides the most comprehensive platform for automation and process management. Nintex makes it easy to automate and optimize business processes.

We help you solve your most pressing business problems with simple, flexible and scalable packages that will make your digital transformation a reality. Get started today with our top business observability platform. AppDynamics or Cisco business lenses provide full-stack visibility. Prioritize the most important things for your business and your employees so that you can share, see and take action in real-time. With a deeper understanding and appreciation of user behavior and applications, you can turn performance into profit. You can quickly fix issues before they affect your bottom line by integrating full stack performance with key business metrics, such as conversions.

Create products that lead to outcomes Amplitude is a product intelligence platform that helps teams engage, convert, and retain customers. Amplitude is a tool that helps teams build digital products. It allows them to better understand customer behavior, deliver better experiences, and retain more customers. Get a better understanding of your customers' experiences with your digital products. Teams can ship faster, measure impact and visualize user journeys. Personalize product experiences to increase engagement, conversion, loyalty. Product intelligence provides teams with the data and insights they need in order to create great product experiences. It can also be done at scale. Self-service analytics can be used to analyze what happens and why. To make quick changes, align on decisions and integrate your existing workflows and tech stack.

Prioritize stability issues and resolve them faster. Firebase Crashlytics allows you to track, prioritize, fix, and report on stability issues that can erode app quality in real-time. You can spend less time fixing and triaging crashes and more time creating features that delight users. Crashlytics intelligently group a large number of crashes into a manageable set of issues. It also gives information about the crash and the events that led up to it. This information will help you to quickly identify the root cause of crashes. Crashes are prioritized according to their impact on actual users. This will help you determine how best to triage efforts for fixing bugs. You can receive real-time alerts for new and regressed issues as well as burgeoning issues that may require immediate attention, regardless of where you are.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

UserX is a cutting-edge UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. Session recordings allow you to gain valuable insights into user behavior by closely monitoring and analyzing their interactions with your app. Heatmaps provide a comprehensive understanding of user interactions on every application screen, enabling you to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored. Conversion funnels help you determine the stage in the application funnel where users are dropping off and identify the reasons for churn. Crash replays enable you to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance.

Personalize users on-boarding, Re-engage users via push notifications and Automated User Activation Campaign will deliver the best user experience. Keep your user coming back to your app. Send personalized content and offers to them. Reward them for referring your app to their friends. Re-target your users even after you have removed the app. Re-target customers by opening your links on all major social networks. No matter where your customer is located, you can reach him and re-target him as soon as they do. Marketing automation allows you to achieve more with your campaigns, without having to do extra work. Appgain's automation can help you.

You can quickly find answers with the flexible visual query builder. You can access data via your browser or phone and analyze it anywhere you are. No SQL, data scientist, or desktop required. You can learn from your team mates and search for any questions within your organization with shared questions. @mentions, push notifications and shared chat allow you to bring the right people in the conversation and make data actionable. You can easily copy and modify shared questions, export data and change the way charts are displayed so you don't just see someone else's analysis but make it yours. External sharing can be turned on to allow access to data tables and partners outside your domain. In just two clicks, you can access the underlying data tables. Smart typeaheads make it easy to run custom SQL.

In order to get a complete view of customer/account-level journeys, understand attribution, and uncover cross-functional business insights, event data is often duplicated and exported from product analytics solutions to the data warehouse. This creates inconsistent data between two platforms: siloed product analytics solutions and SQL/BI tools running on the data warehouse. Adding to the challenge, BI tools are not even designed to explore and derive insights from event data. NetSpring offers a single self-service tool for product analytics with BI-style ad hoc visual exploration, working directly off the data warehouse as the single source of truth. Key Benefits: - GTM Teams: Self-serve answers to the next business question without worrying about data availability - Data & Analytics Teams: Support GTM teams with governed, self-service tooling - C-Suite: Leverage the data warehouse (source of truth) for consistent results and to avoid data duplication, reverse ETL, and security issues Key Capabilities: - Self-Service: Rich library of behavioral analytics templates - Analytical Power of BI: Self-guided ad hoc visual exploration - Warehouse-Native: Rich business context with no data duplication

devtodev is a product analytics platform that allows data-driven teams to gain valuable insights and influence user decision making. You can convert users to paying users, improve app economics, predict revenue, customer lifetime value, and predict churn. You can also analyze and influence user behavior.

AdGyde is a powerful, real-time, accurate, and transparent mobile analytics and attribution tracking platform that monitors and reports analytic data about App users. AdGyde is a mobile measurement platform that assists advertisers in optimizing their ad campaigns and driving the highest value for their advertising spend. It provides real-time analytics and attribution tracking that aids advertisers/app marketers/growth hackers, product managers in measuring the attributed app installs acquired through both organic and non-organic channels. Features include Deep Linking and Fraud Installs Detection. Retention, Session Monitoring, User Flow, and many other features through an easy-to-integrate SDK. We also assist advertisers in expanding their reach and gaining high visibility in optimizing space. Our core competency lies in creative and innovative use of analytical practices to help establish a niche in the analytical universe.

AT Internet, a major global player in digital analysis and European market leader is responsible for more than 20,000 websites and applications across a variety of international brands and industries. The brand-new Analytics Suite Delta, which is a new analytics suite, allows companies to optimize their business decisions, engage with their audiences over time and significantly increase their growth. Delta is a hybrid platform that analyzes data, marketing, and product teams. It is built on a strong technical infrastructure that offers unprecedented flexibility, integrations, and predictive features. The solution provides valuable insights that provide ROI-oriented insight that is reliable, accurate, and valuable to all employees. This results in higher performance and business growth by enabling informed decision making, unifying departments, and breaking down data silos.

CleverTap is an integrated analytics and engagement platform that solves retention. To increase customer retention and lifetime value, build deeper relationships with customers, whether you're just starting an app or have millions of MAUs. CleverTap allows brands to eliminate the hassle and expense of integrating and maintaining multiple platforms for analysis, segmentation, and engagement across mobile and web. CleverTap offers a 14-day trial for apps with more than 100K MAUs. You can easily integrate and cancel at any moment. You can contact customer support right from the dashboard. There are no hidden fees or charges. CleverTap's scalable solutions are trusted by more than 8,000 brands, including Domino's, Vodafone, BookMyShow and Gojek.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

Kumulos, the customer engagement platform, is easy to use and offers a 360-degree view to help you create long-term customers. Features include in-app messaging, web push notifications, and mobile push notifications. Kumulos Mobile Marketing Hub allows you to create omnichannel campaigns and manage them all from one location - the Kumulos Mobile Marketing Hub. You can personalize your campaigns with features like rich interactive messaging, geotargeting, audience segmentation and channeling. Kumulos is fully automated and can deliver receipts and intelligent delivery, taking the guesswork out campaign timing. To acquire new customers, use features like ASO and deferred deep linking. Analytics and reporting enable you to monitor all aspects of performance and to continuously improve. Crash reporting and diagnostics make sure your app is always fully functional. They also prioritize fixes so you can offer an excellent user experience. Kumulos offers a 30-day free trial.

Toucan, a customer-facing platform for analytics, empowers organizations to drive engagement and provide the best possible end-user experience. Toucan makes it simple, from data connections to the distribution and sharing of insights wherever they are needed. Toucan analytics are 3x more popular than the industry average. With hundreds of connectors, users can connect to any cloud-based or stored data. Data readiness features make data preparation easy for business people. They can perform tasks that would normally require an expert. Visualization can be described as "data storytelling", where every chart is accompanied with context, collaboration and annotation to help users understand the "why" behind their data. Finally, deployment and management are easy with one-touch deployment, from staging to production, easy embedding and publishing to any device.