Best Mobile Analytics Apps for Android of 2024

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Nintex Process Platform is used by enterprise organizations all over the world to automate, manage and optimize their business process. Nintex Process Platform features include process mapping, workflow automation and document generation. It also includes mobile apps, process intelligence, forms and forms generation, and forms. All of this is done with a drag and drop designer. Nintex Workflow Cloud, the latest version of Nintex Workflow Cloud, accelerates your organization's journey towards digital transformation. Put The Power of Process™ in the hands of your ops and IT professionals, process analysts, business analysts, power users, and more. Digitize forms, workflows and more. The Nintex Process Platform provides the most comprehensive platform for automation and process management. Nintex makes it easy to automate and optimize business processes.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

UserX is a cutting-edge UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. Session recordings allow you to gain valuable insights into user behavior by closely monitoring and analyzing their interactions with your app. Heatmaps provide a comprehensive understanding of user interactions on every application screen, enabling you to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored. Conversion funnels help you determine the stage in the application funnel where users are dropping off and identify the reasons for churn. Crash replays enable you to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance.

You can quickly find answers with the flexible visual query builder. You can access data via your browser or phone and analyze it anywhere you are. No SQL, data scientist, or desktop required. You can learn from your team mates and search for any questions within your organization with shared questions. @mentions, push notifications and shared chat allow you to bring the right people in the conversation and make data actionable. You can easily copy and modify shared questions, export data and change the way charts are displayed so you don't just see someone else's analysis but make it yours. External sharing can be turned on to allow access to data tables and partners outside your domain. In just two clicks, you can access the underlying data tables. Smart typeaheads make it easy to run custom SQL.

AdGyde is a powerful, real-time, accurate, and transparent mobile analytics and attribution tracking platform that monitors and reports analytic data about App users. AdGyde is a mobile measurement platform that assists advertisers in optimizing their ad campaigns and driving the highest value for their advertising spend. It provides real-time analytics and attribution tracking that aids advertisers/app marketers/growth hackers, product managers in measuring the attributed app installs acquired through both organic and non-organic channels. Features include Deep Linking and Fraud Installs Detection. Retention, Session Monitoring, User Flow, and many other features through an easy-to-integrate SDK. We also assist advertisers in expanding their reach and gaining high visibility in optimizing space. Our core competency lies in creative and innovative use of analytical practices to help establish a niche in the analytical universe.

AT Internet, a major global player in digital analysis and European market leader is responsible for more than 20,000 websites and applications across a variety of international brands and industries. The brand-new Analytics Suite Delta, which is a new analytics suite, allows companies to optimize their business decisions, engage with their audiences over time and significantly increase their growth. Delta is a hybrid platform that analyzes data, marketing, and product teams. It is built on a strong technical infrastructure that offers unprecedented flexibility, integrations, and predictive features. The solution provides valuable insights that provide ROI-oriented insight that is reliable, accurate, and valuable to all employees. This results in higher performance and business growth by enabling informed decision making, unifying departments, and breaking down data silos.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

Kumulos, the customer engagement platform, is easy to use and offers a 360-degree view to help you create long-term customers. Features include in-app messaging, web push notifications, and mobile push notifications. Kumulos Mobile Marketing Hub allows you to create omnichannel campaigns and manage them all from one location - the Kumulos Mobile Marketing Hub. You can personalize your campaigns with features like rich interactive messaging, geotargeting, audience segmentation and channeling. Kumulos is fully automated and can deliver receipts and intelligent delivery, taking the guesswork out campaign timing. To acquire new customers, use features like ASO and deferred deep linking. Analytics and reporting enable you to monitor all aspects of performance and to continuously improve. Crash reporting and diagnostics make sure your app is always fully functional. They also prioritize fixes so you can offer an excellent user experience. Kumulos offers a 30-day free trial.

Toucan, a customer-facing platform for analytics, empowers organizations to drive engagement and provide the best possible end-user experience. Toucan makes it simple, from data connections to the distribution and sharing of insights wherever they are needed. Toucan analytics are 3x more popular than the industry average. With hundreds of connectors, users can connect to any cloud-based or stored data. Data readiness features make data preparation easy for business people. They can perform tasks that would normally require an expert. Visualization can be described as "data storytelling", where every chart is accompanied with context, collaboration and annotation to help users understand the "why" behind their data. Finally, deployment and management are easy with one-touch deployment, from staging to production, easy embedding and publishing to any device.

An Apple Search Ads Partner, SplitMetrics Acquire (formerly SearchAdsHQ) is a platform designed to help mobile marketers scale Apple Search Ads seamlessly and profitably. The platform is empowered with automation tools, bulk management, AI-based optimization, and market insights. SplitMetrics was the 1st company to build the Apple Search Ads management platform in 2017 and has been constantly improving solutions, growing expertise and gathering the best practices and benchmarks.

Learn to understand your customers. Create a better product. PostHog offers a complete product analytics UX. Analyze trends, funnels and retention. Event autocapture is the key to all of this. PostHog automatically captures events and user behavior within your mobile or web app. Know how traffic flows through your app. Know the pageviews, actions, and other information of every user on your website or app. Visualize product trends and retention. Analytics can help you understand your users and how to keep them coming back. Visualize how users navigate your website or app. Use metrics to determine what needs improvement. Release new features regularly without worrying about breaking existing changes. Rapidly test new ideas and roll them out to 10%, 20%, or 100% of your users. PostHog can easily be deployed in your cloud for easy adoption and onboarding. PostHog is designed to scale. This includes our open core pricing model. PostHog can manage your deployment on your infrastructure.

Your prompt response to the needs and wants of the mobile market. One place to track app performance, ratings and reviews, as well as organic growth. Review management platform and review analytics that save time. Do-it-all ASO solution for organically acquiring users. All parties involved in the development of a mobile app benefit from a single workspace. Reduce time spent on reviews to improve customer support efficiency. Ratings & Reviews Dashboard. All app reviews can be replied to in one place. Automation: auto-translation, auto-tags, auto-replies. KPIs and SLA tracking for customer support. Integration with Helpshift, Salesforce, Zendesk and other help desks. Increase organic installs and rank higher than your competitors. ASO Dashboard with key KPIs. Metrics to measure ASO Success. Trends in keyword popularity. Keyword research automation using real time data with difficulty score, and other keyword metrics. Marketing insights about app visibility. App page optimization tools.

Specto makes it simple to profile your iOS and Android apps in production using just a few lines code. Our platform allows you to meet the most stringent user expectations and stay competitive. With just a few lines, the Specto SDK is easily integrated into your app. You can set most configuration options remotely, such as the sampling rate or enabling or disabling of plugins. This allows you to ship your app and fine-tune later. We have gone to great lengths in order to be a good citizen for your app. We don't use any operating system functions and don't run any code without explicitly initializing the SDK. We are also fully App Store and Play Store compliant. The SDK will add less than 1MB to the size of your app on both iOS and Android. Time profiling is easy without all the hassle. We continually collect and aggregate metrics about the execution time for function call trees in production.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Give your customers reasons to love you more with every experience. Go beyond personalization and deliver the next best action to your customers to create memorable, engaging experiences that customers will love. Localytics is trusted by leading brands to power their customer engagement strategy. We help you build brand loyalty through meaningful customer engagement. First, we help you understand your customers more deeply through rich, contextual data. Next, create truly personalized experiences using intelligence and personalization capabilities. Reach your customers wherever they are to drive meaningful, relevant customer engagement. All this is possible with dedicated assistance that will help you achieve your brand goals and inform your strategy. To learn more about the product and how it can help your business grow, schedule an online demo with one our knowledgeable associates.

Pendo is a product-experience platform that helps software product managers deliver products that users love. Pendo allows product teams to answer questions such as "What features are customers using?" What features are they overlooking? Which ones are driving delight, and which are causing pain or confusion? These same insights allow you to quickly set up in-app messages and guides, as well as walkthroughs, without needing any programming. This will help users get the most out of your products. Pendo allows you to quickly identify the features and workflows that cause users pain and pleasure. You can then use the platform to guide users through these rough spots and encourage them to adopt the features that make them raving fans.

Hattrick is a digital product development studio that works with startups and enterprises to create unique digital products. We have been continuously evolving since 2014 to become a company that can handle the most complex technological challenges of our clients, from product design, development, launch, and support. We are driven by the desire to help our clients succeed and scale by providing high quality digital products that solve business problems.

Digital analytics platform for customer engagement and enterprise-level digital analytics that can help you improve every customer interaction and provide better customer service using data-driven insights. Enhance and understand every customer interaction. Real-time actions Start delivering a better experience. You can automatically collect customer behavior data across all channels from day one - without any custom development. Each customer interaction can be viewed under a single customer profile. Visual dashboards allow you to analyze customer journeys and tracks. Deep dive into the reasons behind with Dataroid's data lake and out-of-the-box analytics reporting. Real-time engagement metrics can be used to improve your communication. Dataroid allows you to better understand your customers, improve digital product experience, and drive customer retention.