Best Marketing Software for The Trade Desk

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native, and interactive video. These can easily be implemented across DSPs or on direct publishers. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

With your own data shop, create new revenue streams from the data you already have. Narrative focuses on the fundamental principles that make buying or selling data simpler, safer, and more strategic. You must ensure that the data you have access to meets your standards. It is important to know who and how the data was collected. Access new supply and demand easily for a more agile, accessible data strategy. You can control your entire data strategy with full end-to-end access to all inputs and outputs. Our platform automates the most labor-intensive and time-consuming aspects of data acquisition so that you can access new data sources in days instead of months. You'll only ever have to pay for what you need with filters, budget controls and automatic deduplication.

#1 Rated Media Planning Software Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy!

Self-serve analytics for product and growth to help you convert more, engage more, and retain customers. Leading brands trust us for advanced customer insight. We are experts in utilizing alternative data to create the largest consumer graph in the world. We use advanced AI and big-data techniques to enable deep, holistic consumer insights and advertising uses cases. With foundational insights at the person-level, you can gain a real-time insight into your customers and prospects. This will enable personalized engagements at every touchpoint. Create your campaigns and personalize the messaging based on online and offline behaviors of your target audience. Utilize comprehensive consumer profiles to verify identities, improve fraud detection, and establish trust with your customers. Use location intelligence graphs to select the best sites for new developments and to optimize existing properties. Real-time insights can maximize campaign ROI.

Octane11 connects and enriches your B2B data, giving you more control, time and insight. B2B marketing teams waste too much time attempting to organize fragmented data. Octane11 combines 100% of all your data from paid, owned and earned sources to provide high-impact analytics. This saves time and simplifies decisions while delivering more sales intelligence. Octane11 dashboards for B2B can be used to analyze all paid tactics, owned tactics, and earned campaigns from a single screen. Data can also be exported to your own BI platforms like Tableau, Datorama or Looker or pushed directly to tools such as Salesforce, Outreach, and Salesloft. Octane11 offers B2B-specific enrichment and transformations that work with existing data warehouses, ELT/ETL tools, BI tools and data warehouses. It also delivers enhanced data directly to the built-in analytics of your choice or your own BI platform.

LumenAd is an ad management platform that automates, normalizes, and normalizes cross-channel campaign information. LumenAd is built on our proven framework to unify programmatic, direct search, social and social data. It consolidates all of your advertising efforts into a single intuitive hub. Marketers can quickly create insightful reports, connect to all data sources, design campaigns and build them. You can get back to marketing by removing the need to wrangle data.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Celtra is a cloud-based software that automates creative production. Celtra allows marketing and creative teams to design, approve, and deliver digital content across a growing number of products, campaigns and markets. Cloud-based collaboration allows you to move faster with the same resources. Celtra will increase your creativity, reduce costs, and out-market your competition.

Increase your audience and keep them interested. All this for free. Digital behavioral data can be used to provide insights, targeting, personalization, and other capabilities. With ease, you can collect clear and educated consent from website visitors. Your audience will be empowered to share and amplify your content on the open internet. It's easy to install, customize quickly, and it's always free to use. Deep insights can be gleaned from digital behavior on the open internet. Make your engagements more meaningful by connecting with real consumers. Our Consent Management Platform (CMP), which stores and communicates consent statuses of users and their cookies to you, gives you greater control and allows you to choose how you use data collected from your website.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.

Gravy Analytics processes billions upon billions of location signals from mobile devices every day to understand where people are and why. Millions of location signals are sent daily from mobile devices. The largest events database provides context for millions of POIs and places. Visits to consumers based on 100% deterministic data. Verified and cleansed location data via APIs or batch delivery options. Real-world consumer insights to help with foot traffic, attribution and competitive analysis. Data-driven advertising campaigns can be driven by location-based audiences. With high-quality location data, we want to help companies tackle their most difficult business problems. Brands and advertisers need context to understand the reasons consumers travel where they do. Local events and activities that we choose to participate in provide context and insight into our lives, interests, and affinities.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.

We provide marketers with privacy-compliant, addressable audience data to help them reach new customers, improve marketing analytics, gain deeper insights, and boost the performance of omnichannel campaigns. Identify, engage, and reach your best customers through digital touchpoints. Unlock your data's value for business growth. With a better understanding of audience data and consumer profiles, you can improve your marketing and advertising campaigns. Connect directly with one of our audience specialists to determine and build the most effective audience plan for your campaign goals. Eyeota, the global leader in audiences for insights, targeting, and personalization, removes the barriers created by data silos, and integrates across all digital channels and categories. Eyeota combines online and offline identifiers into powerful audience-targeting information for B2B brands and B2C advertisers.

It is difficult to create a multi-retailer shopping experience. We make it easy. MikMak allows brands to unify their digital storefronts across online retailers. You can rest assured that consumers have the freedom to shop wherever they like, anywhere on the internet. Brands have 1.5 seconds for consumers to click on the buy button and stop scrolling. MikMak offers a premium digital storefront that builds brands and drives performance. We do not allow competitors to appear on product details pages. MikMak's Dashboard aggregates all aspects of the eCommerce customer journey across all digital channels and retailers. Brands receive standardized benchmarks and reporting, so they can take action on objective insights in real time. Optimizing your Amazon brand experience can be difficult. MikMak can help. MikMak can help brands increase their Amazon presence while saving you money and time.

We deliver personalized CPG Marketing using real-time intelligence, rapid response and a variety of tools to decode consumer behavior and maximize relationships with consumers. All at unprecedented scale. Identify your target audience and how to best reach them. Before you decide what you want to say, you need to know your audience. Use our custom or syndicated segments to better align with your shoppers. Analyze shopper data and gain insights to better understand your audiences. Our data geeks can show off their skills. Our analytics provides incredibly precise insights based upon years of consumer data, ensuring highly personalized messages. Deliver personalized messages to turn shoppers into customers and buyers into fans. We can help you reach a new audience or increase loyalty among your existing customers.