Best Marketing Software for Oracle Digital Assistant

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

With loyalty and reward programs that are specifically tailored to your customers, you can connect your most valuable customers. Oracle CrowdTwist Engagement and Loyalty increases profitability, deepens customer relations, and improves customer loyalty. To build a 360-degree customer profile, capture data from every interaction with your brand. This can be used to personalize interactions. Build customer loyalty by creating consistent loyalty experiences no matter which touchpoints--physical or digital--customers chose to interact with your brand. You can use customer data from all channels and touchpoints to build stronger relationships with your customers. Gamification can be used to interact with customers beyond the transaction point. Learn why customers engage and what motivates them to buy.

Companies are finding it harder to compete in today's global marketplace due to increased global competition. These companies are looking to improve sales by fostering meaningful interactions with customers, channels and shoppers. Consumer products companies have always had a large number of solutions in their front offices. Accenture and Salesforce are attempting to solve this business problem by establishing a single system for engagement for sales processes on one platform. This platform integrates Salesforce capabilities with Accenture’s extensive experience in the consumer goods sector. Accenture Cloud Trade Promotion Management allows you to plan and execute winning promotional campaigns. It also provides a comprehensive overview of trade spending, investments, and profitability. Accenture Cloud Retail Execution empowers your field sales team and management to deliver more relevant and compliant promotions.

Brilliantly personal campaigns that appeal to audiences across multiple channels, including email, search, video, and web, can intrigue them. Oracle Eloqua provides marketers with the best-in-class campaign and lead management tools. This allows them to engage the right buyer at the right time and provide real-time reporting and insight. Marketing automation software can help marketers and businesses streamline engagement, increase efficiency, and expose real-time insights that can drive ROI. Integration and modern platforms are essential for successful lead management, demand generation, and email marketing engagements. They allow potential customers to be tracked across all digital channels and provide exceptional customer experiences. What is your business's marketing automation maturity and performance relative to its peers?

Oracle Cloud CX is a cloud platform that combines best practices and applied new technologies. It offers tools that are simple enough to be used by business users, but powerful enough to be extended by developers. Oracle CX applications are flexible and innovative, with consistent performance and security. Oracle Cloud CX is data-first. It connects customer transactions, customer behavior, and demographics across sales, marketing, service, and back-office applications to create the next great experience. Oracle has been helping customers to manage, secure and drive business value out of data for over 40 years. Data is our DNA. To personalize customer experiences, create, syndicate, distribute, and distribute consistent and relevant content and offers. Oracle Content Management consolidates all enterprise content and assets, including invoices, marketing assets and company files, images and videos, in one place.

Find hidden potential in your digital strategy. Oracle Data Cloud offers award-winning solutions for every stage of your marketing journey. You can reduce waste and protect your advertising spend, reach your ideal buyers, and measure the metrics that are important to quantify the impact on your online advertising campaigns. Understanding your customers and most valuable prospects will help you make the greatest impact on your advertising. With Oracle Data Cloud's best-in-class audience intelligence solutions, you can discover what motivates your audience to take action and where they are most likely to engage. You can protect yourself from fraud by making sure your ads are visible and appearing alongside relevant, safe content. Solutions for viewability, invalid traffic (IVT), brand safety and brand success will help you drive campaign success.

Marketing organizations can manage all interactions with customers via email, mobile, social media, display and the web from a single platform. All industries' CMOs will be able to deliver exceptional customer experiences throughout all marketing interactions and throughout the customer’s lifecycle. Use disparate data to create targeted audiences and empower customers to decide their next experience. Customers can interact with you in near real time, making it possible to make data from different sources more useful. Oracle Responsys gives marketing teams the tools they need to deliver the engaging, relevant experiences their customers want across all devices, channels, lifecycles, and channels. Email marketers still have to leverage customer data to personalize emails, drive sustained engagement, and coordinate email marketing across multiple channels. Oracle Responsys offers award-winning email marketing capabilities.