Best Marketing Software for G2

LeanData’s no-code Go-to-Market Execution platform helps leading B2B companies drive smarter decisions and stronger revenue outcomes. By unifying data, tools, and teams, LeanData empowers organizations like Nvidia, Cisco, and Palo Alto Networks to streamline operations, accelerate pipeline, and improve customer engagement from first signal to closed-won.

Buyers want quick evaluations and results. But traditional selling frustrates buyers and revenue teams, making it hard to increase deal size, win, and shorten sales cycles. Consensus fixes that. Our Product Experience Platform transforms complex buying journeys into easy, interactive product experiences. Revenue teams meet buyers where they are with the product experiences to satisfy each buyer’s need to understand value on their timeline. Our platform includes: On-Demand Video Demos: Watch product experts. Interactive Product Tours: Try core features. Automated Product Simulations: Explore functionality. All while sharing buyer intent data to align buyers and accelerate decisions. Result: 30% faster sales cycles, 2X faster close rates, and 1.5X larger deals.

Influitive allows customers, developers, partners, employees, and customers to join a community and complete challenges, referrals and product reviews. These challenges can be tailored to individuals or groups. They earn badges, points, and levels that allow them to redeem professional privileges and perks. You can easily visualize and report on all activities and the ROI. This integration also allows you to guide members through your marketing automation platform and CRM.

Identify the ideal buyers, gain valuable insights, and connect through tailored outreach efforts. Monitor significant changes in leads and companies while reaching out and engaging with potential clients. Utilize a search tool that helps pinpoint the best individuals and organizations, ensuring you connect with the most pertinent prospects. Quickly identify key personnel within your target accounts, benefiting from personalized suggestions designed for your specific needs. Effortlessly save your leads and accounts, logging your Sales Navigator activity to your CRM with just one click. Access crucial insights regarding your accounts and leads, including any job transitions that may occur. Efficiently categorize your leads and accounts using tags and take notes that can seamlessly synchronize with your CRM. Additionally, explore an expanded view of who has interacted with your profile over the past three months, enhancing your networking potential. This comprehensive approach not only streamlines your prospecting efforts but also maximizes your engagement with potential clients, leading to greater opportunities for success.

Harness the power of comprehensive data to fuel every aspect of your business with Clearbit, the ultimate marketing data engine designed for optimizing customer interactions. Gain profound insights into your clientele, pinpoint potential leads, and tailor each marketing and sales engagement to maximize effectiveness. Trust in our real-time lookups to provide you with timely and precise data, enabling swift action based on the latest information, complete with sales alerts and notifications about job changes. Access detailed company metrics such as employee numbers, technology usage, and industry classifications, along with specific employee information like their roles, levels of seniority, and job transition updates all at your disposal. By leveraging our extensive datasets and advanced machine learning capabilities, you will have everything necessary to successfully convert leads and expand your business. Seamlessly integrate the right data into your current tools, as we designed Clearbit to work fluidly within your existing technology stack, ensuring consistent and cohesive data access for your sales, marketing, and analytics teams. This integration empowers your teams to make informed decisions swiftly, enhancing overall productivity and performance.

Simplifying reputation management. Gather authentic customer reviews and highlight them on your site. Repuso keeps track of reviews across all your social media platforms, ensuring you never miss feedback from your clients. Additionally, you can gather reviews using our customizable widgets. Choose your preferred reviews directly from our dashboard for display in those widgets. Stay updated with real-time notifications through our app! Enhance your website’s conversion rates by presenting selected reviews in a floating widget or directly on key pages. By utilizing Repuso and showcasing genuine testimonials from actual customers, you will significantly improve your website's conversion performance, leading to increased customer trust and engagement.

Reviewshake simplifies the process of generating, managing, marketing, and analyzing reviews by consolidating everything into a single platform. We prioritize making it effortless for your customers to leave feedback by directing them to the exact location where they can submit their reviews, which is crucial as increased convenience often leads to a higher volume of responses. You can easily share a link with customers or through social media to kickstart the review process, allowing them to choose from various sites where you prefer to receive feedback. You can request feedback through personalized emails or SMS, either individually, by uploading a CSV file, or through fully automated systems. This centralized platform enables your team to oversee all reviews efficiently. You will receive real-time notifications for each review, ensuring that you never overlook any feedback. Additionally, you can manage your responses from this single interface, utilizing response templates to streamline communication. With Reviewshake, you can create powerful social proof by showcasing your reviews using embeddable widgets, enhancing your brand's credibility and customer trust. By harnessing these features, your business can cultivate a robust online reputation.

ProvenExpert makes it easy to combine all your reviews (quantity, overall score) into one place in just a few clicks. Use our industry-specific survey templates to get the feedback you need. You can adapt them to suit your needs. Survey analytics allows you to see how satisfied customers are. Publish reviews and ratings on your company profile. This can be integrated into search results for your website. You have complete control! Attracting new business has never been easier! Customer reviews can boost your business. ProvenExpert.com is used by more than 205,500 entrepreneurs, freelancers, and large businesses.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

People are busy. Review requests get buried and ignored. You shoot your shot, but no-one's home. Sound familiar? See, asking for reviews doesn't have to be boring, transactional and impersonal. That's why we built Cloutly, to help you cut through the clutter, send personalised video review requests and manage all your feedback in one place. Your customers get hundreds of promotional emails and text messages every day. Why add to the noize, when you could stand out instead? With Cloutly, you can send personalised review campaigns (using text or video) to your customers that get opened, noticed and remembered. You'll be able to tailor your approach to customers by creating multi-step, multi-channel review campaigns, segmented by category, service or customer type. We'll help you get reviews virtually anywhere and keep track of what people are saying across 40+ review sites, so you can outrank your competitors in search results and become the first choice when people compare you online. Start free for 14 days at cloutly.com

With Retamo, you can effortlessly monitor, generate, and assess your company's online customer ratings, ensuring you cultivate the best possible reputation on the web. Discover how to leverage your business reviews effectively with this innovative tool. Keep an eye on customer ratings for both your company and your competitors across more than 50 different rating platforms available online. Encourage your satisfied customers to leave positive feedback on the platforms that matter most to you. By doing so, you can enhance your company's online image and attract even more leads and new clientele. Effortlessly share glowing reviews on social media or incorporate them directly into your website with just a few simple clicks. Additionally, analyze your company's performance and that of your competitors using trustworthy metrics to gain valuable insights. Retamo allows you to keep track of the various rating portals and social networks where your company is featured, ensuring you never lose sight of your ratings. You can also display your company’s ratings across multiple platforms based on specific criteria, making it easier to showcase your strengths and achievements. Ultimately, Retamo empowers you to take charge of your online presence and reputation with ease and confidence.

There are many useful reviews about your company online. They can go to waste if your customers don’t know about them. To make your product more trustworthy, gather all the reviews and embed them in your website. It's easy with us! Sign up now to get started. We can collect all of your reviews every day from the internet using advanced tools and magic technologies. We notify you when a review appears in any service, and embed it on your website immediately. We will help you make your offer more attractive for customers. We are proud of your satisfaction! JustReview allows you to collect all Testimonials and Reviews about your brand in one place. You can also include them on your subpages with the JustReview Badge. It's an easy and transparent way to build your social proof that actually works.

Gather double the amount of video and text testimonials effortlessly. Imagine waking up to a flood of notifications in your inbox, each one a new testimonial waiting to be shared within moments. This heightened engagement leads to increased website visits, better conversion rates, and ultimately, more successful deals closed. With Senja, the entire process is streamlined and user-friendly. Design high-impact testimonial collection forms that you can distribute across various platforms. Encourage your customers to participate, provide incentives, and express gratitude with personalized thank-you messages. With Senja, you'll effortlessly amass twice the number of testimonials. All your testimonials can be conveniently housed in one centralized location. You can easily import testimonials from various online sources to consolidate your collection. Say goodbye to disarray and confusion. Whether managing one product or a hundred, you can oversee every testimonial in a single dashboard. Additionally, you can collaborate with your entire team, allowing them to add, modify, and distribute testimonials as needed, enhancing your outreach even further.

Provide representatives with a comprehensive dashboard for prioritizing accounts, conducting thorough research, and pinpointing buying committees, consolidating all the essential prospecting information into one unified interface. Equip sellers with actionable insights at both the account and prospect levels, while enabling them to set alerts for crucial purchasing moments. Gain a complete overview of each account, tracking engagement levels and interactions across your website, documentation, and product offerings. Instantly access contact information for key decision-makers, facilitating smoother prospecting and simplifying multi-threading efforts. Integrate top-tier intent data directly into your CRM, allowing sales and marketing teams to effectively utilize this information for their specific needs. Discover valuable insights into the campaigns, content, and actions that are successfully driving conversions, which will help shape your sales and marketing strategies. Enhance your account scoring system with a model that evaluates your closed-won customers, ensuring your team remains focused on the most promising accounts. Additionally, seamlessly integrate Koala with your existing technology stack through connections to popular sales engagement tools, maximizing operational efficiency. This approach ensures that your sales process is not only streamlined but also highly effective in targeting the right opportunities.

Shapo is an all-in-one social-proof engine that lets developers, marketers, and e-commerce owners turn raw customer feedback into measurable growth without juggling half a dozen plug-ins. Spin up a mobile-first form in 30 seconds to capture video, text, or image testimonials; launch branded e-mail invitation campaigns; or sit back while Shapo’s importer auto-syncs reviews from 20 + platforms—Google Business, Facebook, Yelp, App & Play Stores, Capterra, G2, Shopify, Product Hunt, Zillow and more. Displaying proof is just as friction-free: drop three lines of HTML and instantly render lightweight carousels, sliders, pop-ups, or grids, all skinned to match your CSS. A live “Wall of Love” page updates in real time, while the built-in Review Booster link-in-bio funnels happy customers to the review sites that move the needle. For SERP geeks, one-click aggregate review schema stamps ★★★★★ rich snippets in Google without harming Core Web Vitals (script loads under 50 ms). Under the hood you’ll find tag-based moderation, star filters, smart triggers, and GDPR-friendly data handling. Hook into Zapier, Make, or the REST API to fire webhooks when new praise lands, pipe sentiment into Slack, or enrich CRM records. The always-free tier covers 10 testimonials, unlimited widgets and forms; the $29/mo Pro plan unlocks unlimited imports, removes branding, bundles 500 monthly invite sends, and adds priority support. Whether you call it review management, video testimonial software, a Google review widget, or a full-blown reputation-management platform, Shapo condenses the entire conversion-rate-optimization toolkit into a single workspace you can deploy before your coffee cools.

An all-in-one Apple Search Ads campaign automation platform that measures, engages, and attributes analytics to help users' campaigns reach the top of the App Store search results. If you're ready to get your app in the Apple Store and get more sources of advertising, please try appads! You can manage your Apple Store ads campaigns on our side, we also have a keyword planner to help you find good keywords and an automated optimisation tool to help you manage your account automatically, in addition to expert advice.

Clay is revolutionizing the data provider landscape by integrating over 25 different services into a streamlined credit system that is significantly more affordable. Each month, users receive a predetermined number of credits based on their subscription level—Basic, Explorer, or Pro. When utilizing an enrichment provider, it deducts one credit, meaning that if a table has three enrichment columns, each row created will consume three credits. Easily gather leads from virtually any online source with Clay's robust built-in tools, eliminating the hassle of managing messy CSV files, API keys, and exhausting verification processes. Enhance your outreach efforts by combining the capabilities of ChatGPT with over 50 data providers, enabling you to craft personalized messages that genuinely resonate with recipients. Leverage ChatGPT to refine your lead qualification process utilizing innovative and nuanced criteria, allowing artificial intelligence to uncover deeper insights. Employ GPT-4 to efficiently summarize blog content, link to LinkedIn updates, analyze social media profiles, and much more. Harness Clay's AI to tailor your entire email marketing campaigns on a one-to-one basis, ensuring each communication is uniquely crafted for maximum engagement.

Automating feedback and review processes specifically designed for technology, enhanced by AI, enables the collection of positive reviews to bolster social proof. By strategically gathering internal feedback at key moments, particularly when customers express dissatisfaction, you can ensure that satisfied users are directed to submit glowing 5-star reviews on your preferred third-party platforms. Our AI integration not only streamlines this process but also extracts valuable insights from the gathered feedback and reviews automatically. You can personalize your popup widget using your own CSS without impacting your site's performance, requiring just two lines of code for setup. Once activated, you can set it to run automatically, allowing you to focus on other priorities while effortlessly downloading reports, analyzing reviews, and witnessing a steady influx of positive feedback. The platform offers an intuitive survey builder that is smooth to navigate, allowing for quick and complete customization of surveys, widgets, and landing pages, and can be seamlessly integrated into your email sequences or dashboard. Furthermore, the ease of editing any component ensures that you can adapt your approach as needed without any hassle. This flexibility empowers you to continuously refine your strategy and maximize customer engagement.

MadKudu is an enterprise-grade, real time API that shows you the value of prospects wherever they may be. This engine can simplify your workflows across all channels and help you unlock revenue throughout the buyer journey. Blackbox scores that don't take into account feedback from sales teams are a nightmare for them. MadKudu provides predictions that your Sales team can trust and allows you to adjust your predictions as your business evolves. Standard "contact us” forms miss 40% of demo requests. MadKudu allows you to instantly qualify all visitors and allow them to book a meeting with the Sales team. Never miss a visitor who knocks on your door. Many B2B companies tried Facebook ads and failed to make it work. Facebook doesn't know the value of each lead. MadKudu can predict the value of each visitor, and tell Facebook to make a bid accordingly.

Accelerate the launch, scaling, and optimization of indirect channels by leveraging commerce capabilities tailored for your reseller and referral partners. You can easily enroll partners via exclusive invite-only programs or through open self-service registration, all supported by seamless approval and onboarding processes. Make your network of reseller and referral partners easily searchable in a directory to ensure the ideal match between partners and prospects. Keep your partners updated on the newest product releases and upcoming events through a centralized partner dashboard. Incorporate training materials, sales resources, and important announcements that can reside within your marketplace or external systems. Ensure you have a comprehensive and accurate record of your community by storing and accessing vital partner information, including contact details, partner tier, and various customizable attributes. Utilize AppReseller as your centralized system of record, or integrate partner information from other platforms. Actively encourage registrations and highlight the strength of your community by showcasing its members. By fostering strong relationships with your partners, you can enhance collaboration and drive mutual success.

Transform your premier accounts using intent-focused ABM orchestration to cultivate a more robust and effective pipeline. Traditional account-based advertisements often fall short in generating leads, resulting in increased prospecting for sales teams and a reliance on marketing to measure success through reach and engagement metrics. Engage potential buyers through a comprehensive strategy that includes display ads, email marketing, LinkedIn outreach, website interactions, landing pages, chat functions, and beyond. Implementing agile, intent-driven ABM strategies allows you to minimize costs and avoid lengthy commitments. Monitor the advancement of your accounts as they progress through the pipeline, effectively attributing revenue to your ABM initiatives. Utilize intent data seamlessly, enabling you to engage prospects with confidence based on their current stage in the purchasing process. Design and oversee campaigns that activate account-based marketing across various channels. Achieve precision in targeting buying groups through multi-channel account-based advertising, ensuring that your messaging is tailored to meet their needs. Enhance your buyers' experiences with cohesive messaging, facilitated by Foundry's account-based website personalization, ultimately fostering stronger relationships and driving conversions. Each step of this process is aimed at ensuring that marketing efforts align more closely with sales objectives.

Floqer stands out as the premier CRM data enrichment solution, harnessing reliable information from over 75 top-tier sources and utilizing AI agents to streamline the tedious research tasks that Go-To-Market teams should avoid. By serving as a definitive source of truth, it effectively removes duplicates and fills in gaps, enriching each lead as soon as it enters the CRM, while merging data from various sources into a singular, organized record. With prospect research operating seamlessly in the background, it uncovers essential buyer insights and actionable next-step indicators without requiring manual intervention. Additionally, the platform's real-time enrichment capabilities and user-friendly interface empower revenue teams with consistently accurate and current insights, enhancing their ability to execute more effective outreach and informed decision-making. This comprehensive approach ensures that teams have the necessary tools to thrive in a competitive landscape.

Utilize G2 Buyer Intent data to pinpoint prospective clients, allowing you to connect with them using tailored messages at the most opportune moments. Boost your sales frequency and volume by leveraging the most effective intent data available. Discover which companies are exploring your product, related categories, and competitors on G2, enabling you to identify the ideal individuals to approach within those organizations. Engage with prospects while they are conducting their research, as this timing can lead to larger and more successful deals. By harnessing Buyer Intent data, you will identify the companies actively viewing and evaluating your G2 profile, which helps you optimize your outreach strategy. Make sure to customize your communications, as the most effective marketing resonates when it is both targeted and personalized. G2 Buyer Intent reveals the firms investigating your offerings, empowering you to develop account-based marketing campaigns that address their specific requirements and challenges. This approach not only enhances engagement but also significantly increases the likelihood of successful conversions.

Monitor indicators that suggest buyer interest, like when potential customers engage with competitors or when your top users transition to different jobs. Simplify the process of identifying your total addressable market while uncovering fresh sales opportunities. Consolidate all sources of intent data to ensure a comprehensive view. Notify your team when prospect behaviors indicate a likelihood to buy. Utilizing intent data signals empowers you to tailor each outbound communication your team sends, all without requiring changes to their existing tools or workflows. Additionally, this strategic approach enhances your overall sales effectiveness by ensuring that messaging is more relevant and timely.