Best Marketing Software for CleverTap

Linkrunner serves as a comprehensive mobile attribution platform that monitors the entire user experience from the moment an advertisement is clicked until in-app revenue is generated, covering channels like Meta, Google, TikTok, and Apple Search Ads. Designed for app teams handling anywhere from 20,000 to over 400,000 installations each month, it consolidates both attribution and deep linking functionalities into a single software development kit (SDK), eliminating the need for multiple tools to analyze marketing campaigns and guide users to specific in-app destinations. Among its standout features are dashboards that provide creative-level return on ad spend (ROAS) insights, automated revenue updates sent to advertising networks, fraud detection mechanisms, SKAN 4.0 setup, and advanced AI-driven anomaly identification. The SDK can be seamlessly integrated within just 2 to 4 hours for various platforms including React Native, Flutter, iOS, and Android. Its pricing model is transparent and based on usage: the first 25,000 attributed installs are free, followed by a cost that ranges from $0.012 to $0.007 per installation, with no restrictions on seats, export fees, or feature limitations. As a result, teams often experience savings of 60-80% when compared to traditional mobile measurement partners such as AppsFlyer, Adjust, or Branch. Linkrunner is trusted by over 100 mobile applications across multiple industries, including direct-to-consumer (D2C), gaming, fintech, and ecommerce, highlighting its versatility and effectiveness in enhancing mobile marketing efforts.

Shopify is a comprehensive commerce platform designed for entrepreneurs and enterprises to launch and grow their retail businesses with ease. Users can build fully customized online stores or use pre-built themes, manage inventory, track orders, and accept payments both online and offline through Shopify POS. The platform provides powerful marketing tools like social media integrations, email marketing, and customer insights to boost sales and loyalty. Shopify also enables global selling with localized storefronts, flexible payment options, and efficient shipping solutions. Developers benefit from extensive APIs and tools to create custom apps, themes, and storefronts tailored to unique business needs. Shopify’s checkout experience converts shoppers 15% better than other platforms and supports millions of daily transactions with low latency. Regular feature updates through Shopify Editions keep merchants at the forefront of e-commerce innovation. Overall, Shopify empowers merchants to sell anywhere, anytime, with a trusted and scalable platform.

Use the language you already love to prototype ideas quickly, develop production-ready communications applications, and run serverless applications on one API-powered platform. Twilio is a single fully-programmable platform with flexible APIs for any channel, built-in intelligence, and global infrastructure to support you at scale. Quickly integrate powerful APIs to start building solutions for SMS and WhatsApp messaging, voice, video, and email. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Consult our community of over 9 million developers for guidance and inspiration on your next project. Sign up and start building today.

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. The Twilio SendGrid Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale, while maximizing inbox placement and protecting your reputation as a trusted sender. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.

Xoxoday is a comprehensive rewards, incentives, and loyalty platform trusted by over 5,000 companies around the world, including leading enterprises like Freshworks, Infosys, Capgemini, AT&T, and H&M. It enables businesses to engage, motivate, and retain employees, customers, and partners through flexible reward programs. With over $1B in annual GMV, Xoxoday supports high-volume, enterprise-grade reward distribution. The platform integrates with more than 250 tools such as Microsoft Teams, Slack, Salesforce, HubSpot, and SAP for seamless workflows. Xoxoday is used by HR, sales, marketing, and CX teams to increase engagement, boost conversions, and improve long-term retention. Its global presence spans 12 offices, including headquarters in the U.S., ensuring localized support and compliance. The platform prioritizes security, scalability, and global reach for organizations of all sizes. Xoxoday’s product lineup includes Empuls for employee engagement, Plum for global rewards, and Loyalife for enterprise loyalty programs. Each solution is designed to be flexible and customizable based on business needs. Together, these tools help organizations create impactful and measurable engagement strategies.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Plivo Communications Platform is a Cloud API Platform as well as a Global Carrier Services Provider. It offers high-quality cloud communications at an affordable price. Plivo Communications Platform allows users to make phone and SMS calls to all countries. It also allows them to buy local numbers in 55 countries. Plivo Communications Platform offers free tech support that is available 24/7. Experts are happy to help customers with any issues.

Boost your sales and enhance customer satisfaction by implementing advanced SMS campaigns, instant one-time passwords (OTPs), notifications, interactive messaging, and a range of award-winning bulk SMS solutions. Seamlessly customize your bulk SMS by incorporating recipient names or personalized fields, create messages in over 20 languages, schedule your dispatches, and include opt-out options among other features. Enjoy top-tier SMS delivery that guarantees reliability. Automate both the sending and receiving of SMS through any website, CRM system, or application. Take advantage of SMS APIs that come with sample code available in more than 10 programming languages, such as PHP, Java, and .NET. Effortlessly embed images, videos, PDFs, spreadsheets, and additional content as shortlinks within your bulk SMS campaigns to capture your audience's interest. Effectively communicate your message within 160 characters. Allow your customers to connect with you instantly by texting your long codes and keywords, enabling auto-replies or transitioning conversations to other platforms. Additionally, assess the outreach and impact of your campaigns using real-time SMS delivery analytics, along with detailed click metrics for all web links and attachments sent as Textlocal short links, ensuring you have comprehensive insights into your messaging effectiveness. This multifaceted approach not only keeps your customers engaged but also enhances their overall experience.

MSG91, a cloud communication platform, helps businesses and developers seamlessly add communication to services and software via communication APIs (SMS. Email, Voice. RCS. WhatsApp and many more) and ready-to use solutions like Cloud contact center or customer segmentation products.

PlotProjects was founded in 2011 and has seen a lot of success. The Wall Street Journal named Plot Projects one of Europe's most promising startups for 2013. We are now the global leader in location marketing for companies using apps. Our technology adds the contextual layer that helps companies win micro-moments from consumers at every touchpoint of their customer journey, online and offline. Our technology is used by brands and publishers to obtain location intelligence, attribute offline and online shop visits, retarget, activate and activate consumers with contextually enhanced personalized messages. A comprehensive geofencing SDK for iOS and Android. Easy to set up and use. Our SDK integrates with your entire digital infrastructure, from your app to customer data, marketing automation, and behavioural analytics platforms. Since 2011, our SDK has been the leader in geofencing, location data, and marketing automation.

Foursquare is the leading independent location intelligence platform, helping businesses unlock the power of location across marketing, analytics, and product development. With Foursquare Attribution, brands can measure how omnichannel campaigns drive real-world outcomes like store visits and sales across 550+ media partners. Foursquare Audience enables marketers to build high-intent, visitation-based segments, while Foursquare Proximity allows for real-time, privacy-first geofencing to reach consumers based on their current location—both available via self-serve or managed service. For analysts and geospatial teams, Foursquare Studio provides a powerful, browser-based platform to visualize and analyze large-scale spatial data. Developers can access the world’s most accurate and detailed POI database—over 100 million places across 200+ countries—through Foursquare Places and Foursquare Places API, enabling location search, tips, photos, and geotagging within apps. Foursquare Movement SDK powers real-time, location-aware experiences by capturing behavioral context to enrich apps, personalize content, and inform smarter decisions.

Capitalize on the most widely used messaging platform across the globe. A solution exists for every aspect of your business communication needs. This platform stands out as the leading and most efficient tool for business messaging. Message recipients around the world and ensure your communications are seen and acknowledged. Enhance interaction and boost conversion rates through seamless two-way communication. Utilize the channel that connects with an impressive 7.4 billion active users. With intelligent message routing, we optimize both quality and cost, ensuring your communications reach their intended destination. Engage with your customers through various methods, whether it's sending alerts and reminders or providing authentication codes and promotional content. Initiate dialogues to address customer inquiries, gather valuable feedback, or even rearrange appointments. Effortlessly manage your messaging across multiple platforms like SMS, Facebook Messenger, WhatsApp, and more—all from a unified dashboard. Create tailored SMS marketing campaigns in just a few minutes using an intuitive no-code campaign management tool, enabling you to streamline your marketing efforts effectively. This innovative approach not only simplifies your communication strategy but also enhances your customer relationships.

Consolidate all marketing efforts through Adjust, a leader in mobile measurement solutions. With Adjust, users can monitor their various marketing channels and compile conversion data for comprehensive analysis. The platform provides immediate safeguards against mobile advertising fraud. Users receive precise marketing attribution data from Adjust, ensuring reliable insights. Additionally, Adjust allows for the collection of essential mobile marketing metrics through a unified and user-friendly interface, streamlining data management and analysis for better strategic decision-making.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.

Branch is the solution for digital brands looking to expand their reach and enhance business growth through enterprise-level features aimed at maximizing user engagement from start to finish. With comprehensive tools for measuring marketing effectiveness across various devices, channels, and platforms, Branch stands out as the leading mobile measurement and deep linking platform relied upon by top-ranking applications to boost both efficiency and revenue. Those who utilize Branch experience superior performance across channels, including web, email, ads, and apps. By managing the intricate details of linking, Branch ensures that your connections function flawlessly across every platform and medium. Our advanced link matching technology guarantees that users arrive precisely at their intended destination, enhancing the overall user journey. Whether through deep-linked re-engagement advertisements or web and email campaigns that maintain continuity after users temporarily stop to install your app, Branch is dedicated to providing smooth experiences that elevate performance across all your marketing channels. This commitment to seamless integration ultimately drives better results for your brand.

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

Replenit is an innovative replenishment platform powered by artificial intelligence that automates repeat purchases and enhances customer loyalty by understanding each individual's buying patterns and product connections, sending tailored reminders exactly when they are likely to need a product instead of relying on one-size-fits-all schedules. Utilizing an advanced AI decision-making engine, it forecasts the rate of consumption for various items, determines the optimal time for restocking or upselling, and effortlessly manages millions of personalized customer journeys across diverse channels such as email, SMS, app notifications, and messaging platforms, all while boosting conversion rates through well-timed interventions and minimizing manual oversight. By adjusting to real-world purchasing habits, Replenit creates dynamic, behavior-driven replenishment processes that improve subscription models and decrease customer churn, effectively generating more consistent revenue while sidestepping the limitations of fixed subscription timelines. Additionally, it offers smooth integration with existing commerce and customer data systems and is tailored for specific industry needs, ensuring a comprehensive solution for businesses aiming to optimize their sales strategies.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Exotel is a cloud-based business phone system that is reliable and secure. It is easy to set up. No additional infrastructure or equipment is required. It allows sales and support teams to work from anywhere. Your customers will enjoy a personalized calling experience. Exotel's drag-and-drop builder makes it easy to track, manage, and build call flows. Easy setup of SMS campaigns. We guarantee the best delivery rates. Delivery to more than 190 countries. Easy user verification via SMS and calls. The best success rates and non-intrusive.

Verloop.io is the world's most popular customer support automation platform. It helps businesses deliver exceptional support experiences to customers across all channels.

Enhance your mobile loyalty initiatives and CRM by integrating location technology effectively. Loyalty programs frequently fall short, exhibiting inconsistencies between digital and physical customer interactions. By leveraging geolocation, you can create a unified experience that links customer profiles to their actual behaviors in the real world. This not only streamlines the process for both staff and customers but also minimizes the manual actions needed to earn and redeem loyalty rewards. Increase customer engagement and foster loyalty by automating rewards based on specific locations, like entering a parking lot or walking into a store. Customers will no longer need to search for their loyalty card or remember their associated phone number, and staff will not have to delay service by asking for loyalty details. By utilizing geofencing technology, you can facilitate a more user-friendly experience that encourages customers to embrace your brand wholeheartedly while also promoting efficiency in service delivery. This innovative approach can significantly transform the way customers interact with your loyalty program.

BulkSmsMantra provides a variety of bulk messaging services tailored for businesses and organizations, including options for bulk SMS, bulk voice calls, and both short and long codes. Essentially, bulk SMS serves as a powerful marketing instrument that enables you to effectively promote your products and services. This leading marketing solution is accessible exclusively to legitimate businesses. You can easily connect with your audience at any time by obtaining a keyword on SMS Short code 56161 or 56767. Additionally, bulk voice calls offer an efficient communication method, allowing you to deliver a pre-recorded message to hundreds or even thousands of recipients quickly. These voice calls are frequently utilized for community alerts, important notifications, and various promotional activities, making them an invaluable asset for any organization looking to enhance its outreach.