Best Free Marketing Planning Software of 2025

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

nTask, online task management, and project management platform, is free for individuals, teams, and business professionals. Using nTask, you can create checklists, manage projects, collaborate with project teams, schedule meetings, and automate regular tasks. nTask is unique because it allows small and large teams to work together on different projects. Designed for agile teams, nTask allows you to create and assign tasks, submit timesheets, and more. Your team will now keep you informed about hours worked and submit time entries against each task to let you know exactly what your team is doing. nTask offers Kanban boards, project planning, and issue tracking. It's easy and free to sign up for nTask Get started today!

Asana helps teams orchestrate their work—from daily tasks to strategic initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located or how many different departments are involved. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. It’s time to move work out of disjointed spreadsheets and email and let teams collaborate and communicate more effectively in one place. With Asana, it doesn't matter how many different teams or departments are coming together on a project, they can share context and assign ownership with tasks, combine related work, share files, get instant updates on tasks and projects and build effective cross-functional workflows. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.

Jira is a project management tool that allows you to plan and track the work of your entire team. Atlassian's Jira is the #1 tool for software development teams to plan and build great products. Jira is trusted by thousands of teams. It offers a range of tools to help plan, track, and release world-class software. It also allows you to capture and organize issues, assign work, and follow team activity. It integrates with leading developer software for end-toend traceability. Jira can help you break down big ideas into manageable steps, whether they are small projects or large cross-functional programs. Organize your work, create milestones and dependencies, and more. Linking work to goals allows everyone to see how their work contributes towards company objectives, and to stay aligned with what's important. Your next step, suggested by AI. Atlassian Intelligence automatically suggests tasks to help you get your big ideas done.

Combining powerful project management and easily streamlined operations - we’re the only platform built for managing client projects, profitably. Deliver work on time and on budget, eliminate client chaos, and understand profitability in one platform. Teamwork.com's customers track and manage their projects with a suite of integrated solutions such as helpdesk, collaboration, knowledge sharing, and customer relationship management add-ons, enabling Teamwork.com to be the 'one-stop shop' solution for business owners. Teamwork.com is trusted by over 20,000 companies worldwide with a global team of over 350 employees, making project management more straightforward, more efficient, and more impactful with our project planning software, integrated with all the tools you already use.

GoodDay is a modern platform for work management that combines the best tools for high level planning, project and product management, task organisation, and productivity growth. It is based on transparency and agility and motivation

Toggl Plan creates happy, stress-free, and financially successful teams. Even when you have multiple projects. Toggl Plan allows you to quickly create color-coded timelines that show availability, projects, and deadlines. If plans change? Drag, drop, then go on with your day. Work timelines allow you to see how busy your team members are, how their work is progressing and where there is room for new projects. Toggl Plan ensures that everyone has the right amount work and that deadlines are distributed. It is easy to share timelines with clients and stakeholders in just two clicks. Toggl Plan makes it easy to manage your team's work. It is also quick and easy.

Streamline, implement, strategize, and enhance your entire marketing approach from a single robust platform. Make Marketplan's canvas the central hub for your entire campaign. Integrate all aspects of your marketing efforts into a user-friendly, continuously updating, interactive map, eliminating the need to juggle multiple marketing applications. Ensure your entire team is synchronized (both figuratively and literally). Assign responsibilities, leave comments, engage in discussions, share files, receive updates on progress, and manage tasks using the Kanban feature, all within the same application. Say goodbye to the risks of underselling or overspending on your marketing initiatives. Anticipate your cost-per-click, overall advertising expenditure, site visitors, leads, conversion ratios, and sales, while running varying scenarios and calculating your return on investment—all before launching your campaign. With concrete data at hand, you can make informed decisions that lead to genuine profits. Monitor your active campaign with real-time analytics, and in the competitive landscape, your marketing funnels transform from mere outlines into dynamic campaigns that adapt in real-time to maximize effectiveness. Each moment brings new insights that can further refine your strategy.

This is the ultimate funnel tool for marketers who want high-profit funnels. It can also be used to sell funnels as a service and keep clients happy, paying longer. Funnelytics is your secret weapon for mapping funnels and calculating the stats that make them profitable. It also delivers clear, easily-understand data to back up your results. You can't trust your clients with unclear, murky funnel plans. Optimizing funnels is not as easy as throwing ideas at the wall. Without the data, it's impossible to know what the data says. Getting your clients and team on board is key to launching quickly. Using custom graphs and spreadsheets to prove that your funnels work. Launching funnels without knowing the numbers you need (or what it takes to make a profit). Analytics that don’t tell you what works and what doesn’t.

Manage your business projects efficiently with Jira Work Management, previously known as Jira Core, which provides a comprehensive view of all project details. This software aids in organizing your team and projects effectively, starting with a defined workflow that allows for seamless task tracking. The Cloud version of Jira Work Management offers boards that visually represent workflows, enabling you to easily move tasks from pending to completed status. Task management is simplified with all essential elements like statuses, comments, and attachments conveniently located in one interface. This ensures that everyone stays informed about the project's specifics without the need for constant emails or meetings. Additionally, real-time notifications alert you when your input is required, making it easy to monitor task progress and workload distribution among team members. With Jira Work Management, you can keep tabs on your team's projects through various methods, including concise overviews and personalized dashboards, enhancing overall productivity and collaboration. Furthermore, the ability to customize views allows teams to adapt the software to their unique workflow needs.

Marketing Mate serves as a digital marketing solution designed to help businesses develop comprehensive marketing strategies, optimize their planning processes, and monitor their marketing efforts effectively. The platform includes an intuitive marketing plan wizard that guides users through the various stages of plan creation. Additionally, with the marketing tracker, organizations can evaluate the effectiveness of their campaigns and individual marketing initiatives. Furthermore, Marketing Mate offers a wealth of resources and creative ideas, equipping users with valuable insights to enhance their marketing plans and drive better results. This combination of tools makes Marketing Mate a key asset for any organization looking to elevate its marketing game.

Engage with both internal and external partners, monitor campaign expenditures, provide updates to agencies, and organize company events. Enhance logistical efficiency by developing and sustaining effective supply chain strategies while fostering teamwork throughout the planning and implementation phases. Simultaneously oversee services, manage Requests for Proposals, conduct Proof of Concepts, and handle customer escalations with complete transparency. Develop recruitment strategies, facilitate and organize interviews, onboard new staff members, and align employee initiatives with other divisions within the company. Supervise project-centric sales, track essential milestones, deliverables, and contacts; accelerate deal closures and replicate success across various accounts. Collect and analyze data, propose actionable plans, manage assigned tasks, and promote data-driven initiatives within the business. Maintain a comprehensive overview of all ongoing projects and tasks for better visibility and prioritization, ensuring that nothing falls through the cracks. This holistic approach not only drives efficiency but also fosters a collaborative work environment conducive to achieving organizational goals.

In contemporary marketing environments, teams collaborate to strategize, organize, create, and amplify remarkable content. They align their approaches and outputs using structured planning tools, allowing for a smooth transition into the content creation phase. Additionally, they design and develop customer engagement and retention pathways throughout the entire customer journey. Teams can plan and create timeless content while previewing it effectively across more than ten different platforms. By visualizing interconnected elements, such as a related Facebook ad campaign or a cohesive newsletter, they can enhance their marketing efforts. Moreover, they can craft engaging narratives that span multiple channels centered around significant launch events. By utilizing interactive prototypes, they can reduce review times and hasten quality assurance, facilitating easy visualization, sharing, and discussion of ongoing projects. Furthermore, they can securely organize tasks and control permissions within distinct team environments, ensuring that all members can collaborate efficiently while maintaining confidentiality. This comprehensive approach not only boosts productivity but also fosters creativity and innovation among team members.

Streamline your marketing efforts across all platforms from a single hub. Replace those unwieldy spreadsheets with specialized marketing calendar software designed specifically for marketing teams. Eliminate the hassle of cumbersome planning documents, fragmented email threads, and overlooked team communications. With an intuitive marketing calendar, you can gather all essential information in one location. From organizing sales promotions and email initiatives to coordinating both paid and organic social media content and search advertisements, every aspect is meticulously documented in one accessible area for the entire team. PromoPrep ensures that everyone is aligned and informed. Engage your marketing, product, and creative teams—alongside agencies and executives—for smoother collaboration and strategic planning. You can also upload promotional materials like banners and videos, providing your team with a centralized resource for all their needs. This not only enhances productivity but also fosters a unified approach to marketing campaigns across the board.

NewsCred's brand Welcome transforms the way marketers do marketing. It is the most widely used marketing orchestration platform by the world's most ambitious brands. It helps them strategically align their teams, eliminate the friction from execution, and show meaningful results. Only Welcome is a platform that was specifically designed to handle modern marketing's complexities and scale to support large teams around the globe. It's a new layer in the marketing technology stack that allows marketers to work together, connect with other martech tools, measure performance, and collaborate better. Welcome unlocks the potential of marketing. Learn why Welcome is the marketing home of some of the most recognizable brands in the world.