Best Marketing Automation Software of 2025 - Page 21

Integrate Facebook Ads pricing with Google Analytics conversion metrics to facilitate precise performance-driven conversion analysis within Google Analytics. By leveraging Dynamic UTM Profiles, you can enhance your performance tracking. Evaluate CPA and ROAS for conversions based on the {{site_source_name}} and {{placement}} segments in Google Analytics. The automated import of cost data seamlessly combines cost, session, and conversion metrics, enabling you to calculate Facebook Ads CPA and ROAS effectively in Google Analytics. You can either blend static and dynamic values or concatenate multiple fields to suit your personalized setup. Automatically tag Facebook Ads with UTMs and import cost information into Google Analytics, or utilize Profiles specifically for UTM Tagging. UTM Profiles establish the framework for importing cost data, allowing for the assessment of CPA and ROAS in Google Analytics. When formatted according to your unique UTM specifications, cost data imports effectively integrate with session and conversion metrics within Google Analytics, providing a comprehensive view of your advertising performance. This holistic approach ensures you have the insights needed to optimize your advertising efforts and maximize returns.

Sometimes all a visitor needs to find the perfect product, offer or page is a little push in the right direction. MaxTraffic online behavior monitoring allows visitors to be shown personalized messages at the right moment to keep them interested and encourage them to make a purchase. Offer discounts or assistance to customers who are leaving and encourage them to complete their order or application. Your clients will receive targeted notifications encouraging cross-selling and up-selling. To create hyper-personalized notifications, you can use data from your CRM, database, or recommendation engine. MaxTraffic API allows you to send personalized messages and ensure that users receive them at their desired time.

Segmentation is a technique employed in Print and Broadcast Media that has traditionally relied on manual methods. However, RUZIVO has transformed this practice by introducing automation through Machine Learning, which not only enhances precision but also significantly reduces both time and expenses. The Segmentation process developed by RUZIVO involves identifying the beginning and end markers of radio clips and images intended for Broadcast and Print. In this phase, it is assessed whether the content—be it an image, video, audio clip, or email—qualifies as an advertisement. Once classified as either Ads or non-Ads, various media formats are then cross-referenced with an archive to identify whether they are new or duplicates. This step is crucial, as duplicates are cataloged while new Ads are sorted into categories based on industry, type, and any other client-specific criteria. The automation of the Classification process by RUZIVO has significantly expedited the time it takes for clients to become aware of new advertisements in their chosen categories, resulting in a more streamlined workflow. Consequently, clients can now respond more swiftly to advertising trends and changes in their respective markets.

Why is marketing software essential? The answer is straightforward: it allows you to focus on what truly matters—engaging in meaningful conversations with your customers. With ConnectedWare, you can effortlessly create and manage all your promotional materials in just a few clicks. You can design catalogs, brochures, manage web shop integrations, send newsletters, and execute social media campaigns that are tailored to resonate with each specific audience. The result is clear: you effectively communicate your brand message and foster long-term customer loyalty. Interested in how it functions? Keep reading! Are you overwhelmed by disorganized data, extended production timelines, worries over staff changes, high rates of errors, and inefficient processes? Those issues are behind you! ConnectedWare offers a comprehensive solution: the marketing software intelligently analyzes your data, streamlines technical operations, and sorts all information according to the criteria you set, making your marketing efforts more effective than ever before. This means you can spend more time building relationships and less time managing chaos.

Netmera simplifies the process of monitoring customer engagement as well as analyzing the actions that take place on your website or mobile app over time. By effectively segmenting and targeting your audience in real-time, you can connect with them through the most relevant messaging. You have the ability to categorize both existing and prospective customer groups into smaller segments that share similar characteristics, based on their demographic details, purchasing behaviors, and interactions within your apps and on your website. With Netmera, you can compile user profiles by integrating data from various sources, including your applications, websites, CRM systems, and other first-party or third-party information. This platform enables you to filter and reach millions of users according to specific profile attributes—such as gender, name, occupation, city, and language—with just a click, and all within seconds. The availability of SDKs and open APIs further enhances the ease of creating and maintaining comprehensive user profiles, ensuring that your marketing efforts are both effective and efficient. This means you can optimize your strategies based on real-time data insights, leading to improved customer satisfaction and engagement.

LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO is a PIM, DAM, and marketing production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system. LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. At the production level, the proprietary InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date.

eMarketeer’s adaptable design not only supports email communication but also allows for seamless integration of forms, SMS, and web pages, thus empowering you to achieve your marketing goals with ease. The range of options available is virtually limitless. Below are several scenarios that have proven to be particularly favored by marketing experts. We advocate for a smarter approach to marketing rather than a harder one. Our platform is designed to be enjoyable and user-friendly, enabling the creation of sophisticated marketing campaigns effortlessly. By leveraging the capabilities of email, web, forms, and mobile channels through a single tool, you can enhance your scheduled campaign flows to cultivate leads and drive sales effectively. Engage with the actions of potential customers across various platforms, nurturing leads on a large scale while fostering better collaboration between sales and marketing teams. Setting everything up takes only a few minutes. With eMarketeer, you also gain entry to an extensive array of over 250 integrations and plugins, making the consolidation of your content simpler than ever before. This flexibility not only enhances your marketing strategy but also allows for continuous growth and adaptation in a dynamic market.

Clearly defined workflows enhance team involvement and ensure adherence to project timelines. Delegate tasks and set deadlines for team members to foster accountability. Continuously monitor job notes, receive timely email alerts, and ensure projects progress smoothly. Effortlessly generate digital content using responsive HTML within an intuitive digital editor. Projects designed with a mobile-first approach can seamlessly transition across various channels, facilitating engaging storytelling. Whether creating sales enablement applications or tools for digital magazines and web publishing, you can produce and distribute content experiences across web, mobile, and print platforms—all from one centralized source. Empower dynamic storytelling that captivates audiences on any device. Effectively manage content and workflows to support the development of mobile applications, magazine production, marketing materials, print outputs, corporate communications, and sales resources, maximizing productivity and creativity in every project. The integration of these tools allows for a cohesive approach to content creation and project management.

Revolutionize your omnichannel marketing approach with the innovative CanopyDeploy platform. User-friendly and designed for efficiency, CanopyDeploy caters to both global campaigns and small enterprises alike. Featuring an intuitive drag-and-drop interface, instantaneous segmentation, and the capability to connect with any secure data source, it enables the creation of fully integrated customer experiences across various channels on a unified CRM platform. Unlock critical insights and enjoy real-time reporting to enhance the performance of all your marketing efforts. Experience the transformative power of this marketing automation tool. Effortlessly coordinate customer journeys that encompass all touchpoints, such as email, SMS, landing pages, social media, WhatsApp, and more, thanks to CanopyDeploy's easy-to-use features. With the ability to craft specific segments within the platform, you can engage in personalized conversations with your customers. No matter if you're a small business or a large global entity, CanopyDeploy is fully adaptable to meet your evolving needs. Furthermore, its versatility ensures that you can scale your marketing strategies as your business grows.

ProCampaign is a secure Customer Engagement solution that helps internationally-operating companies manage more than 100 million customer profiles in over 50 countries. ProCampaign provides campaign management, customer lifecycle management and CRM for B2C as well as digital commerce. The SaaS platform consolidates all customer profiles and enhances them each interaction. ProCampaign allows you to manage all aspects of the customer lifecycle and turn prospects in to loyal customers. ProCampaign provides a wide range integrated functionalities and open interfaces that allow for easy integration with other systems.

Email stands out as the premier push-marketing instrument across various sectors. The AGNITAS E-Marketing Manager (EMM) empowers you to optimize this channel effectively. With web push notifications, you can engage customers wherever they are online. By skillfully merging email and push notifications, the AGNITAS EMM enables you to deliver tailored content. In certain industries, the traditional fax continues to serve as a valuable marketing asset. Incorporating AGNITAS EMM can enhance this alternative communication avenue. Additionally, SMS remains a relevant tool, although its usage has evolved; for instance, sending verification messages through SMS is now a key feature of the AGNITAS EMM. This evolution in communication tools allows businesses to maintain a dynamic approach in their marketing strategies.

Enhance your online store's sales through effective marketing automation and improved customer interaction. Utilize our lead capture tools to gather essential information about potential customers. Gain insights into visitor behavior on your website and assign lead scores for better targeting. Create tailored email workflows that trigger when specific customer conditions are met. Seamlessly integrate your efforts with CRM systems and social media platforms. Eggflow connects your contacts with various CRM solutions, email marketing tools, website software, and other beloved applications. As a technology company focused on marketing automation, Eggflow collaborates with e-commerce businesses to streamline operations, making them more efficient and manageable. Our software supports merchants at every stage of the customer journey. Founded in 2017, Eggflow aimed to create marketing automation solutions, starting its journey with Shopify. Within just eighteen months of launching our first application on the Shopify App Store, we have successfully developed five distinct Shopify apps, each offering unique functionalities to benefit merchants. This continued expansion reflects our commitment to innovation and meeting the diverse needs of e-commerce businesses.

366 Degrees is a robust marketing automation tool designed for small to medium-sized enterprises, aimed at streamlining their campaigning efforts. Its email marketing capabilities are exceptionally strong, enabling users to convert prospects into leads, transform leads into customers, and nurture customers into devoted fans through an easy-to-use outreach and sales engagement platform. With its intuitive interface, businesses can effectively manage their marketing campaigns and enhance customer relationships.

Volly streamlines the lending process and enhances marketing automation for banks and mortgage firms, including many of the top 20 lenders in the country. The platform not only offers state-of-the-art lending technology but also provides access to a team of expert marketers and branding professionals with deep knowledge of the mortgage sector. It seamlessly integrates with current lead management systems and CRM tools. The use of SPF, DKIM, DMARC, CAN-SPAM compliance, and reputation management ensures optimal email deliverability. A/B Testing facilitates the comparison of emails, web pages, or apps to gauge the most effective engagement strategies. Additionally, real-time notifications are sent to loan officers based on how recipients interact with emails. The platform also features dynamic content for emails and landing pages, ensuring that messaging is impactful and accessible across various channels. Furthermore, Volly offers tailored landing pages and email content that align with brand identity, enhancing customer connection and engagement.

QuinForce empowers B2B marketers to expedite their sales processes by offering adaptable end-to-end lead generation services, which are fueled by an optimal combination of skilled personnel and advanced technology. Our comprehensive marketing knowledge spans complex sales sectors, including technology/software, SaaS, healthcare, and financial services. Leverage QuinForce’s robust and verified global database, featuring over 50 million business contacts with detailed segmentation options, to connect with decision-makers that align with your ideal prospect profile. Effectively engage your audience using a strategic blend of voice, email, social media, web, and mobile channels. QuinForce’s tailored lead generation strategies are designed to seamlessly incorporate these five channels, ensuring they align with your unique marketing needs. Enhance your B2B marketing initiatives with QuinForce’s innovative marketing automation solutions, which synchronize every facet of your campaign for exceptional results, driving higher engagement and conversion rates. With QuinForce, transform your marketing approach to achieve outstanding success in your sales efforts.

The Unify full-suite mortgage platform gives you all the tools to grow your business. Unify provides top mortgage professionals with the software they need to grow their businesses. Manage key relationships, automate your marketing campaigns, track leads, all in one place designed for mortgage professionals. Mortgage Inquiry Alerts monitors your contacts and alerts when they apply for a loan with your competitor. This gives you the chance to connect with them and keep their business. The Unify mobile app allows you to add and view contacts, manage leads and set and receive reminders. You can also view loan details, create flyers, send videos and create marketing campaigns. All you need to manage customer relations can be found in your pocket. It takes time to grow your mortgage CRM business. You may not have the time to grow your mortgage CRM business as a top mortgage professional. Unify was created for busy mortgage professionals like you, to help them generate new leads and keep clients.

BridgeLogic offers a comprehensive platform for WiFi marketing, analytics, and advertising tailored for physical venues. Leveraging an existing WiFi network, the platform delivers real-time insights into customer demographics and social behaviors, gathering information such as names, ages, genders, social interests, contact details, and visit patterns, including foot traffic and duration of stay. This enables businesses to enhance loyalty programs, accumulate valuable customer data, and explore new revenue streams through detailed venue analytics and guest intelligence. With robust marketing automation features, businesses can effectively engage with their clientele, sending mobile coupons, exclusive promotions, email newsletters, and other timely offers even after customers have left the store. By understanding who their most dedicated patrons are through in-depth analytics and reporting, businesses can tailor their strategies for better engagement. This solution is applicable across diverse sectors, from coffee shops to car dealerships and sports stadiums. Ultimately, BridgeLogic empowers physical locations to turn customer insights into actionable marketing strategies that drive growth and customer loyalty.

Elevate your career with ReverbNation's user-friendly services and unparalleled access to industry opportunities. Whether you're seeking sync deals, label contracts, or slots at festivals, our extensive network sets us apart from the competition. Our innovative tools are crafted to boost your fan base, increase your performance opportunities, and enhance your earnings. Our dedicated team diligently selects and curates thousands of songs each week, ensuring that the most suitable artists connect with the best opportunities available. Experience accelerated growth at a reduced cost, with everything you need conveniently located in a single platform and straightforward pricing. Market your music on leading music sites while keeping your audience engaged through seamless email and social media communication. Effortlessly distribute your tracks to top digital platforms or offer them for sale directly to your supporters. You can also earn royalties from your compositions when they are streamed or performed. In just a few clicks, build a mobile-optimized website, update your Facebook profile using our complimentary app, and share your content across the internet with customizable widgets, ensuring your music reaches every corner of the digital landscape. All these features work together to create a comprehensive solution for every artist's needs.

LAHAR is a software solution designed to streamline digital marketing efforts for businesses. By utilizing marketing automation tools, we offer an all-inclusive suite aimed at attracting potential customers and fostering relationships that yield online results. Our Inbound Marketing approach enables your business to create new sales prospects effectively. We will develop and execute a tailored digital marketing strategy specifically for your organization, encompassing the essential tactics for successful Inbound Marketing. This will allow your company to draw in targeted traffic, cultivate leads, and convert them into viable sales opportunities. The proposed plan is set to span 90 days, commencing within a week of engaging our Inbound Marketing software. Throughout this period, we will schedule several meetings via conference calls between your team and our inbound marketing experts to ensure a clear understanding of the implementation of digital marketing strategies. It's crucial that this process is finalized within a maximum timeframe of 120 days, ensuring your business is equipped with the necessary tools and knowledge for ongoing success. This collaborative approach aims to empower your team with insights and strategies that can be leveraged even after the initial plan is concluded.

Enhance the speed and simplicity of addressing customer questions with our innovative AI chatbot solution. This tool can automate more than 60% of inquiries 24/7, significantly boosting your website's conversion rate by as much as 38%. The AI continuously evolves through independent learning for ongoing improvements, and it can be implemented in less than 14 days. Gain valuable insights into customer preferences with intelligent chat analytics, and enjoy seamless integration with your current CRMs, live chat systems, and APIs. Experience measurable and scalable growth in leads, conversions, and engagement with moin.ai tailored for Marketing & Sales. It effectively increases conversion rates and provides instant responses to product and service inquiries at any time. Additionally, it automatically qualifies more leads within the chat, inspires potential customers, and assists them in selecting the ideal product, ultimately transforming website visitors into loyal paying customers while optimizing the overall customer journey. With moin.ai for customer service, you can elevate customer satisfaction while streamlining and automating your support processes for enhanced efficiency.

Quicker funnels lead to increased conversions. With Convertri’s Rapid Page Technology, even the most extensive pages can load in under three seconds. Your customers demand speed, and a mere one-second delay can cause mobile conversions to plummet by 20%. Additionally, a three-second load time can lead to a staggering 52% increase in bounce rates. When visitors leave, they miss out on converting. This is precisely why our rapid page technology is designed to create the fastest landing pages available online, enhancing user experience while boosting your leads and sales. Achieve more leads without increasing your advertising budget by utilizing our swift pages and dynamic text features. Convertri consolidates your hosting, landing pages, and shopping cart in one convenient solution, ensuring they load as if they were instantly accessible. Design complete websites with automatic mobile menus and consistent headers and footers. This site was crafted using Convertri! Our page editor offers unmatched flexibility, allowing you to control every aspect of your web pages and sales funnels seamlessly. Moreover, the ease of use ensures that anyone can create professional-looking sites without technical expertise.

HCL Unica is a robust, AI-driven enterprise marketing platform that handles all your marketing needs. From planning and executing campaigns to real-time personalization and analysis, Unica empowers marketers with advanced automation. It supports a broad range of channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica offers exceptional scalability and flexibility, deployable in the cloud or on-premises, and easily integrates with existing marketing technology. Its comprehensive suite provides top-tier solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, allowing for hyper-personalized, data-driven marketing at scale.

Embedded digital advertising technology empowers users with advanced marketing tools tailored for CRMs, portals, marketplaces, and multi-location brands, enabling them to transform data into substantial revenue streams. By 2023, eMarketer anticipates that the digital advertising market in the USA will surpass $201 billion, and Evocalize's technology paves the way for businesses to harness this lucrative opportunity. The combination of the data and intent signals gathered by your application, along with the Evocalize platform and its self-service user interface, equips users to execute complex, data-driven advertising campaigns across major platforms like Facebook and Google. This approach offers marketing infrastructure as a service, ensuring that Evocalize has delivered over 5 billion impressions, which demonstrates the reliability and scalability necessary for providing top-notch online marketing solutions to users. The embedded platform accelerates time to market with its white-label solutions designed for seamless native integration, and developers can leverage our APIs to create customized user interfaces built on our robust infrastructure, making it possible to tailor the advertising experience to meet specific needs.

JINGsocial serves as a comprehensive marketing automation solution designed for businesses. Marketers and CRM managers can leverage JINGsocial to enhance customer engagement throughout every stage of the customer journey, from the initial acquisition phase to eventual conversion. This platform enables the integration of customers or members with WeChat, facilitating personalized interactions across various social media channels. With our marketing suite, users can effortlessly design campaigns, develop tailored chatbots, and monitor customer behavior through detailed analytics. The JINGdigital platform is equipped with robust tools specifically designed for high Average Transaction Value (ATV) brands and B2B enterprises, allowing for precise measurement of channel ROI. This accuracy empowers businesses to allocate resources to the most effective marketing channels while implementing personalized lead nurturing strategies. Additionally, JINGsales functions as a social selling platform seamlessly integrated within the WeChat and WeChat Work ecosystems. To further enhance connectivity, JINGconnect acts as an integration platform that links your existing systems to WeChat. Furthermore, JINGtrack offers a web and mini-program solution dedicated to tracking and analyzing customer behavior, ensuring you can continually optimize your marketing efforts. With these tools, businesses can gain deeper insights and foster stronger customer relationships, ultimately driving growth and success.

Symplify stands out as a premier platform for enterprise messaging personalization, email marketing, and marketing automation, earning the trust and appreciation of more than 600 clients worldwide in the ecommerce, entertainment, and gaming sectors due to its sleek design and user-friendly interface. Built with a user-first philosophy, Symplify addresses the common challenges faced by messaging platforms, which often tend to be cumbersome and difficult to navigate. The product continues to be guided by our visionary product lead, who was instrumental in developing the initial code for Symplify and remains involved in its evolution. Serving a diverse clientele across the globe, Symplify has established itself as a frontrunner in cross-channel marketing automation, catering specifically to the needs of marketers and CRM teams. With a legacy spanning over two decades in digital marketing, we have witnessed the transformation of the industry since long before marketing automation became a prevalent term, having pioneered the automation of customer workflows, which we originally referred to as “event-driven marketing.” Our commitment to innovation and excellence ensures that we continue to meet the evolving demands of our clients in an ever-changing digital landscape.