RUZIVO Description
Segmentation is a process that is used for both Print and Broadcast Media. Segmentation was previously done manually. RUZIVO has automated this process using Machine Learning. This increases accuracy, decreases time, and lowers costs. Segmentation by RUZIVO includes marking the beginning and end points for Radio clips and images for Broadcast and Print. This is where it is determined whether the image, video clip, audio stream, or email is actually an Ad. After they have been classified as Ads or not, all media types are compared against an archive to determine if they are duplicate Ads. This is a crucial step, as duplicates are mapped and the new Ads are then classified according to industry, type, and any other specifications the client may request. The automation of the Classification process by RUZIVO has revolutionized how clients are notified of any new advertisements in the categories they have requested.
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