Best Marketing Attribution Software for Salesforce Marketing Cloud

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Call tracking software to turbocharge your business. WildJar is a call tracking software that helps businesses achieve great success by reducing customer acquisition costs, increasing revenue 10x, and more. It's time for you to manage your inbound phone leads. Find out which advertising channel caught your customer's attention. Are they calling from a previous call? Is the lead worth it? We can answer all your questions immediately. You can analyze what your staff is saying and do the same for you to make every conversation a positive one. Integrate WildJar call data seamlessly into your preferred platforms to complete customer journeys. WildJar's award winning call tracking and analytics platform will help marketers achieve amazing results. WildJar is the most advanced call tracking and calls intelligence platform, helping marketers and businesses optimize and drive more revenue from inbound phone leads. Recording your phone calls will improve sales effectiveness, and assist with staff training and development.

Branch helps digital brands grow. Branch offers enterprise-grade solutions that increase user engagement and provide holistic measurement and analysis of marketing effectiveness across all channels, devices, and platforms. Trusted by the top-ranked apps to increase efficiency, revenue and profitability, the industry-leading mobile measurement platform and deep linking platform. Branch is the best mobile use Branch. Performance improvements across all channels, including email, ads, web, and mobile. Branch manages all the complexity so that your links work on every platform and channel. Branch's strong link matching ensures that your users are delivered exactly where they want them to be. Branch offers seamless experiences that increase performance across all channels, from deep linked reengagement ads to email and web campaigns that seamlessly continue the journey after users pause to download your app.