Best Free Marketing Analytics Software of 2024

Every step of the process will give you clarity about your True Lead Value. Get 100% clarity about where your leads are coming from, how they behave, and how much your marketing is worth. Get a clear understanding of the key KPIs that are most important for your marketing funnels. This guide was created by marketers for marketers. Understanding how each touchpoint of your marketing affects the value and effectiveness of your leads is key. Combine touchpoints with lead sources to determine which traffic sources are most valuable. Track revenue throughout the entire customer's lifetime, even years later. You can get actionable insights without the need for coding, spreadsheet exporting or pivot tables. In seconds, you can get answers to your burning questions. No coding required, just import your existing data. You can combine data from your email marketing tool, merchant account and other sources to achieve 100% accuracy in your revenue reporting and lead reporting.

The Free Way to Get More Marketing Results. Simple yet powerful marketing analytics and reports for small businesses and agencies. Enhance Your Marketing. Increase Sales. Jess is a marketing dashboard that provides free information about which marketing campaigns are generating new business opportunities. Call tracking and form tracking add-ons allow you to qualify and track leads right up until the sale. Marketing. Marketing. Jess will let you know! Leads Track the origin and cost of your web leads. Trends Track how your costs and leads change over time. ROI. Optional forms and phone call tracking allow for more reports. Jess calculates the cost per lead, return on advertising spend, and many other metrics. Ads. Reports simplified for Microsoft Ads, Google Ads, and Facebook Ads. For the most important KPIs, you can see month-over-month results. CRM. Jess allows you to manage all your contracts. Integration with Salesforce and ZohoCRM is possible through form and phone tracking.

Online marketing can be tracked, tested and optimized. Visitorkit helps you identify where your conversions are coming in order to spend more time on marketing that is working and less on low-converting traffic. Visitorkit is an analytics platform and conversion platform that can identify the source of every signup or sale, regardless of whether it was from a marketing campaign. Easy integration with any website. Visitorkit is an analytics platform and conversion platform that tracks every signup and sale. It can be from any marketing campaign or other channel. It can be easily integrated with any website. Visitorkit allows you to see where your conversions are coming in order to spend more time marketing that works and stop wasting money with low-converting traffic. Visitorkit integrates easily with all content management and software tools such as Wordpress and Ghost, Squarespace and Next.js.

Cerebra is a no-code Intelligence solution that gives marketing teams and merchandising departments the power to optimize their businesses by using data-driven direction instead of guesswork. Transform from fast retail to real time retail. There are no more missed opportunities, inventory wasted, or mispriced products. Cerebra provides timely recommendations that have a predicted business impact. This is in contrast to more data that takes time and effort to interpret. Get the most out of your productivity by leveraging insights and taking actions that have the greatest impact. AI that optimizes profitability and reduces waste helps you accelerate operations. Data-driven decision-making allows you to automatically extract actionable insights. Cerebra continuously analyzes all data sources, both internal and external, to uncover actionable insights that maximize brand profitability, drive best customer outcomes, and minimize inventory waste. No need to train staff in big data analytics, business intelligence, or data wrangling.

Shopify is about to experience a revolution in digital ad spending management. Optily, the latest innovation in digital ad spending management for Shopify, instantly unifies your Facebook, Google Ads, Analytics and Shopify sales data. Sign up today for our early access program to receive a free ad strategy consultation. Shopify merchants can sign up now to receive some amazing perks, including a free ad strategy consultation. Shopify and the largest data platforms are combined to create the only ad spending solution. Optily was designed for Shopify store owners. Optily allows you to manage your Meta for Business advertising budgets across all ad property, including Facebook, Instagram Messenger, Messenger and Audience Network. Optily uses Google Analytics to provide better campaign budget recommendations and the ability set GA-based goals.

Repozix is a digital marketing platform that enables collaboration and social media reporting. For agencies that have many clients with different needs, reporting can be difficult and time-consuming. Repozix makes it easy to create rich, insightful reports with a powerful no code editor. On account, report, and widget levels, customizations and white-labelling options including custom-domains can be made. Repozix supports multi-datasource reports and advanced analytics. You can also create widgets with multiple data elements and different sources for the data elements. The best thing about creating templates from your finalized reports is that you can use them to create new reports using different datasources. You can also use tags to organize data sources and reports as you wish. These tasks can be performed by one person or a group in a collaborative manner.

You can automatically ingest your marketing data into any cloud file storage or data warehouse of your choice, such as BigQuery and Snowflake, Redshift and Azure SQL, AWS S3, AzureData Lake, Google Cloud Storage, and our fully managed ETL pipelines. Our hosted marketing data warehouse integrates all marketing data and provides ad insight, cross-channelattribution, content insights and competitor Insights. Our customer data platform enables a single view of the customer and their journey by allowing identity resolution across all data sources in real time. Electrik.AI, a cloud-based marketing software and full-service platform, is cloud-based. Electrik.AI's Google Analytics hit data extractor enriches the hit level data sent by the website or application to Google Analytics and periodically ships it to the desired destination database/data warehouse/file/data lake.

Automated behavioral segmentation, customer journey mapping and robust reporting. Sync lists from anywhere. The power of a data team within an app. Answer your most complicated marketing questions. To find new opportunities for winning campaigns, you can pivot segments across different dates or customer groups. Plug and play our customer segments in to channels like Google, Facebook, Klaviyo and Klaviyo. You can have one source of truth without having to write a single line code. Segments make data analytics easy for any business owner, whether they are data-savvy or not. Each company, no matter how big or small, should be able to harness data to pursue new possibilities. As part of the LinkedIn data team our job was to target the right users for different campaigns. This activity is affectionately called "list pulls". We stack-ranked users based upon specific criteria and the likelihood of them buying target solutions. Our teams created massive tables that contained hundreds of millions of rows.

Click to unlock digital advertising, dynamic searches ads, SEO and the best social media management tools small business or franchise marketing. PostMonster offers digital marketing to small businesses through its large marketplace. You can shop for digital advertising campaigns and the most recent artificial intelligence marketing tools. We have curated the best digital marketing tools for small businesses, including free alternatives like Salesforce, HootSuite, Yext, SEMrush, and Yext. These tools allow you to integrate your social media publishing into a custom digital campaign calendar, which will be managed manually by a human. There are many social media platforms and free directory platforms that you can manage. Small businesses don't have the time or resources to manage all of them. The monster will do it all for you. PostMonster was created by top ad agency executives to provide large agency digital advertising automation for small business, dealer marketing, franchise marketing, and other related services.

Campaign tracking made easy. Uplifter makes it easy to create UTMs, CIDs and short links. You will then receive alerts, reports, and insights in a glance. Spend less time setting up campaigns and more time learning. A single typo can cause traffic to stop flowing and cause all your tracking to be thrown off track. Marketing data is lost, and so is your competitive advantage. Your next campaign should not be built on spreadsheets and your best efforts. Based on your taxonomy, generate reliable UTM codes. Send clean, detailed campaign data to Google Analytics and Adobe Analytics. Automatedly flag, fix, and flag errors. Make every penny of your budget work.

It can be time-consuming to create client marketing reports for stakeholders. We designed a tool to solve this problem. Sparrow takes care of all the data entry. Connect your marketing accounts to our platform and choose a presentation template. We'll take care of the rest. You can view your data in a concept doc or on your website. We can also help you with that. You can create a template in Google Slides and Google Sheets (or use one of our pre-built templates) and Sparrow will automatically insert metrics, charts and screenshots. You can create custom charts and embed them into your favorite online tools like Notion, Confluence, and even your own website. You can track the performance of your email campaigns, as well as social and ad performance, using dedicated analytics dashboards. You can create and share dedicated workspaces with each client. Sparrow is the easiest way consolidate your sales and marketing data. Sparrow allows you to access your data from your dashboards. You can also sync your metrics directly with Google Sheets.

Jahia is an Agile Digital Experience Platform that delivers smart content powered with customer data. Jahia is a cloud-based platform that helps organizations use their customer data and content to engage with customers. Jahia can be integrated into existing technology stacks, and can be customized to meet the specific business needs and challenges of each organization. The Jahia Platform is an enterprise-grade platform that includes a CMS and CDP. It allows you to plug in to best-of-breed products while also bringing together different user communities (developers/marketers, end users). It provides enterprise-level security and scalability, Out of the Box capabilities, modern APIs, and the flexibility to connect to your best of breed products.

MoEngage, an Insights-driven customer engagement platform, is for the customer-obsessed marketer. We help you delight customers and keep them coming back for more. MoEngage allows you to analyze customer behavior and engage customers with personalized communication via email, mobile, or web. MoEngage is a full-stack platform that combines powerful customer analytics, AI-powered customer journey orchestration and personalization. It's all in one dashboard. MoEngage has helped to increase customer engagement. MoEngage can be used by product managers and growth marketers to offer a personalized experience to customers throughout their entire customer lifecycle - from onboarding to retention, growth, and beyond. MoEngage is different because it offers a complete-stack solution that includes powerful customer analytics, AI-powered customer trip orchestration and personalization capabilities.

Customers love experiences. All the data you need. You can create beautiful engagements that you can launch anywhere. No code required. Our experiences convert traffic from any device. They also capture data that allows for more sales. Customers are willing to give you their data. Your entire customer base can be used to capture their intentions, preferences, motivations, interests, and other information. Personalize your marketing with meaningful 1-to-1 communications. Ask customers to give you their data. Find out their motivations, preferences, and intentions. Only show them content, products, or offers that are directly relevant to their needs.

Amazon Pinpoint is an outbound and inbound marketing communications platform that is flexible and scalable. Customers can be reached via email, SMS push, voice, and push. Amazon Pinpoint is simple to set up and use. It is flexible enough to be used in all marketing communication scenarios. Segment your audience to find the right customer, and personalize your messages with relevant content. Amazon Pinpoint measures the success of your communications by measuring delivery and campaign metrics. Amazon Pinpoint grows with you, and can scale globally to millions of messages per day across all channels. Just a few clicks on Amazon Pinpoint and you can start immediately. Amazon Pinpoint is versatile for bulk, transactional, and marketing communications. The console allows marketers to design, organize, and run campaigns visually. Developers can use the Amazon Pinpoint APIs to send messages, schedule campaigns, track web and mobile activity, and more.

Report Hopper allows you to create custom reports for clients unlike any other report software. Whether your client is a small business or an enterprise, you can create reports that will blow their socks off. It's easy to create your Report Hopper account. You can link Google analytics, Facebook or other accounts in a single click. Your data is automatically loaded into the reports. Automate weekly or monthly reports by scheduling them and having them sent to you directly. Get customized reports that are rockin'! You bet! There are limitations, but it is completely free.

Trackingplan is an observability tool for marketing that saves time for analysts and tag specialists. It monitors web and app traffic continuously to alert you to problems before they have a significant effect. It also helps you debug the problem to identify its origin and ensure a quick resolution. Trackingplan is plug-and-play: it's easy to install and auto-detects your analytics, marketing, and product stacks. It starts monitoring after a few days. Trackingplan also provides a summary report every morning at the start of your working day on the status of all your websites and apps. This includes everything from traffic tagged with campaigns to the behavior data sent to marketing pixels.

EasyInsights was created by marketers for marketers. EasyInsights allows you to create Marketing Dashboards and reports for your clients in minutes. This is done by syncing the marketing data source of your choice with your BI tool. This will increase client retention by automating dashboards and reporting to clients. EasyInsights generates insightful & actionable data. We also offer Custom attribution models. Server to server integration. Automated emails reports. Cohort reports for strategic planning. Data warehousing solutions.

Microsoft Advertising now offers a new platform called Digital Marketing Center. This is a Microsoft Garage project. DMC helps small- and medium-sized businesses manage their digital marketing on top social media platforms, including Google Ads, Facebook and Twitter.