Best Marketing Analytics Software for Small Business

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Verfacto is an analytical solution for data-driven marketing. It automatically analyzes eCommerce data to generate insights that improve the performance of digital marketing. You already pay for traffic, so make the most of it! - Increase conversion rates with data-driven marketing on-site - Use behavioral insights to better understand your customers and predict what they will purchase and how much they will spend. Smart cross-sell and upsell strategies can help you sell more. Identify the best acquisition channels for you. - Manage the impact of discounts and create data-driven discount strategies that increase customer retention and revenue. - Use AI customer segmentation to tailor communication with customers

Every day, key data is crucial for making important decisions. You can see the big picture, such as trends in ROI over time. But you don't want to miss the details. We help you make confident business decisions that will propel your company forward. You can track the data that is important for decision making. This information is translated from marketing talk to business speak. You can see the impact of your decisions live. Aphrodite is self-service and GDPR compliant. It runs on SOC 2 compliant server. We don't keep any data and you can unlink any accounts at any moment. Manual reporting is becoming obsolete, according to us. It's easy to get all the insights you need with our patent-pending technology. Keep your eyes on the data that is important. Cross-reference Facebook account data with Google to see ad spending, ad-generated revenues, and organic income. Get instant clarity about your financials.

To track performance, automate tasks, and generate insights, bring together your channels and teams. Jepto brings together marketing data from multiple sources into one place. You can track KPIs and monitor anomalies, manage budgets, and uncover insights. You can log into many tools to track your marketing performance. With accurate predictions of your KPIs, you can see into the future. You can hit your KPI targets every single time by applying the most recent Machine Learning algorithm to your data. Many Key Performance Indicators (KPI) are calculated at the end a given period. Jepto makes it easy to track and forecast your KPIs. Do not reach the end of the Month and find that you have missed your target. Predictions are not enough.

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Your #1 ecommerce profit optimization platform, specifically designed for ecommerce merchants We feed 1st-party profit per sale data back to the marketing platforms (ex. Facebook Ads, Google Ads, Google Analytics etc.). Optimize based on pure profits (POAS), rather than revenue and average. Target ROAS. You can rest easy knowing that your marketing budget is being used safely and profitably. We also offer a complete suite of ecommerce profitability and growth tools. You can view full profit & loss dashboards, customer lifetime analytics, profit per sale, profit per order, track profit across marketing campaigns and products, get real-time insights, and tips to take you store to the next level. We also offer a free profit tracking and expense management version. Get a free 10-day trial.

Get valuable insights automatically from your advertising and marketing data. All your data sources can be connected in one place. Zero coding. NarrativeBI is an analytics platform that generates actionable data for growth teams. It requires no coding. You will experience augmented analytics as a data journey. You can run advertising campaigns without worrying about missing out. Get instant insights and alerts on your paid channel. NarrativeBI automatically generates a feed with personalized data narratives that notifies you about anomalies and unusual patterns within your data. All your key KPIs and goals are available in one place. No more guessing games. Get transparent insights in English. Our tool provides 24/7 coverage. It will notify you of spikes in your data. Get automated reports on your key metrics via email and Slack! Don't feel like sharing? You can mention your team member in the insight. You can receive insights and alerts from your favorite communication platform.

Ultimate advertising tracker designed for media buyers and publishers. Optimize, control, and protect your traffic. Focus on scaling up and generating profit. The ideal ad tracker for media buyers and publishers, allowing traffic optimization, management, and protection. Focus on expanding and increasing profits. Keitaro helps media buyers and publishers elevate their campaigns. It enables traffic optimization, control, and security for optimal results. Real-time data and conversion tracking allows for instant adjustments to improve performance. High-quality reports offer detailed insights for informed, data-based decisions.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

Big data analytics provides robust consumer insights to enable intelligent B2C mobile messaging. Terragon Audience Profile, as our platform UID provides an additional layer of security by encrypting and anonymizing PIIs (Personal Information Identifiers). Data-driven marketing SaaS platform accelerates growth for African businesses. The profiles on the platform have already been segmented based on various data sets, including demographic, locational, transactional, technological, and interests (sports enthusiasts, fashion lovers, digitally savvy consumers, etc.) to ensure superior campaign performance.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

TrueNorth breaks down your growth strategy into monthly milestones, so you can achieve your goals. Connecting your data will improve the accuracy of your projection and allow you to track your progress against it. TrueNorth puts your projected metrics in the forefront of your marketing plan, where they are most important: Where you decide what to do next. It's easy to come up with new ideas. Focusing on the right ideas is what separates successful teams. TrueNorth streamlines this process. Get the data insights to help you demonstrate marketing impact. Take better strategic decisions in order to achieve your growth goals. Asking quality questions is the first step to finding your most impactful ideas. TrueNorth makes it easy with Ideation Sessions, rapid, async brainstorms. Marketing experiments should be judged on their merits, without regard to who or where the experiment came from.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

LeadBoxer is a powerful lead generation and sales intelligence platform that can be used by small and large businesses-to-business (B2B). LeadBoxer is the most advanced online visitor identification solution and behavior tracking system. It allows sales and marketing teams identify and track customers and leads online, turn anonymous web traffic into actionable insight, and generate qualified leads to improve their business efficiency and grow their revenue stream. This software-as-a-service (SaaS), solution allows for lead and customer identification, filters, segments, dynamic lead scoring and notifications and alerts.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Turtl is the first and only Revenue Content™ Platform that helps you close the gap between content and revenue. If you use PDFs for any of your marketing activity, at any point in your buyer journey, the chasm between your content and revenue is going to be vast. Poor engagement, no data, no analytics, hard fought insights - without using a PDF alternative, there’s no clear path to closing the revenue gap. One document format with limitless applications. From interactive hero content and customer case studies, to sales decks and detailed product guides - Turtl does it all. Turn prospects into opportunities & customers into raving fans. Turtl helps you better attract, engage and convert your audience across your entire buyer journey.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

WebFX's digital marketing platform makes it easy to monitor digital marketing performance, conduct industry research and calculate ROI. It also makes it easier to make strategic decisions. You can instantly see information about how leads arrived at your website, which pages they visited, what campaigns drove phone calls, and other important information. This tool will allow you to manage leads and phone calls seamlessly from the internet. You will receive reports on new leads as well as real-time reporting about their activity on your site, their contact information, what they are looking for, and their location.

Mediatoolkit, an award-winning media intelligence tool that allows businesses of all sizes to monitor online conversations across 100+ millions sources (including social media), in real-time and in any languages, is Mediatoolkit It notifies users when their query is mentioned online via email or Slack or the Mediatoolkit mobile application. The tool will send a Spike alert if a query generates more online buzz than usual. Mediatoolkit offers very sophisticated yet simple-to-understand analytics. You can customize more than 2000 chart combinations to generate reports that are tailored to your business strategy and goals. This results in completely unique datasets. This allows users to identify and manage growth opportunities, monitor brand reputation, gather consumer feedback, avoid crises, and identify influential people. Boolean search, advanced filtering options, custom brands reports and data exports are just a few of the other features.

What is Calldrip? And why should my sales team use it? Calldrip has been helping businesses respond to new inquiries for over 10 years. This experience has allowed us to create our suite of sales automation tools, which we have now made available to thousands of customers around the world. We were able to increase the number of conversations between your sales team members and your prospect by triggering a call while they are still on your website. This can result in up to 900% increase in conversation. Salt Lake City, UT is the home of this privately-held, fast-growing company. Today's Google Micro Moments world requires that businesses engage with prospects FAST. Calldrip provides instant engagement and highlights potential issues in sales processes.

In minutes, create and automate visual marketing reports. To simplify reporting and assessment, you can now access all your channel marketing analytics, including SEO, PPC, SEO and social media. You can forget about manual work and human errors! Whatagraph's reports can be used in a fun and easy way. Even your junior colleagues will be able to understand and create multi-source reports quickly. The amount of digital marketing data that you have is growing rapidly. Keep up-to-date with the latest performance in an engaging manner. Whatagraph makes it easy for clients and teams to understand marketing performance and take action when it matters. You can set up automated reports that reach your clients' email at the times you choose. You can customize reports with your logo and color schemes, and send them from your domain. Report data for multiple campaigns with different dates and sources.

All-in-One Software for Digital Channel Feedback Mopinion is a digital platform that helps digital enterprises listen, understand and act across all digital touchpoints (website, mobile, and email). Mopinion allows its users to create customisable online feedback form (including various CX metrics like NPS, CES and CSAT) and trigger them based upon rules such as mouse movement and time on page. It also allows for comprehensive visualisation via customisable dashboards, text analysis, and smart labeling. Users can use proactive alerts, role-based views, and connect to PM tools like Trello or Asana to receive feedback and collaborate with other members of your digital team. +Customisable feedback forms +Real-time statistics Integrations with +API +Various CX metrics +Text analytics +Advanced reporting capabilities Mopinion pricing starts at $35 USD/month

Cognos Analytics with Watson brings BI to a new level with AI capabilities that provide a complete, trustworthy, and complete picture of your company. They can forecast the future, predict outcomes, and explain why they might happen. Built-in AI can be used to speed up and improve the blending of data or find the best tables for your model. AI can help you uncover hidden trends and drivers and provide insights in real-time. You can create powerful visualizations and tell the story of your data. You can also share insights via email or Slack. Combine advanced analytics with data science to unlock new opportunities. Self-service analytics that is governed and secures data from misuse adapts to your needs. You can deploy it wherever you need it - on premises, on the cloud, on IBM Cloud Pak®, for Data or as a hybrid option.

The best technology to engage your audience with relevant, personalized communications across Print and Digital media touchpoints. Multichannel marketing campaigns that use 1:1 channels can increase collaboration, visualization, and time-to market. New! New! Circle offers an intuitive user interface that allows interactive diagramming and visualization throughout the entire process of multichannel marketing campaigns, from conceptualization to campaign creation through to execution and monitoring. Clients, service providers, and agencies can all collaborate to design, view, plan and build 1:1 multichannel communication campaigns at any stage of development.