Best Market Research Software for Windows of 2025

Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.

QuestionPro is a leader in the online survey software space, approved by over 96% of reviewers online. This software helps you create, send, and analyze online surveys, forms, quizzes, and polls. Additional features let you further customize your survey experience and conduct advanced analyses. And for the times when you need a hand, QuestionPro is always available to help with industry leading 24 X 7 LiveChat for all users. QuestionPro contains 4 product editions - Essentials (the free forever version), Advanced (for single users), Team (for collaboration), and Research (with all premium features). Additional QuestionPro products exist as well for CX, Workforce, and more. Our survey tool contains hundreds of off-the-shelf surveys for you, plus 38+ question types to help you create the perfect questionnaire. After creation, you can then distribute the survey through numerous channels and methods to respondents, such as email, integrated pop-ups, SMS, and social sharing. With over 10 million users across 100 countries, QuestionPro is the survey partner of choice for Fortune 100 companies, academic institutions, small businesses, and individual researchers for 17+ years running.

Discuss.io is a smart platform that allows global brands and agencies to plan, execute, and share qualitative research conversations at scale. We assist enterprise market researchers, UX specialists, product managers, sales professionals and brand managers in accelerating consumer conversations and streamlining the workflow. Key features include live video interviews and mobile screen sharing, interactive whiteboards and powerful tagging. You can quickly create highlights reels that highlight key moments and save hours of video. We offer a wide range of market research services, including moderation, human translations, recruiting, and program management through our marketplace.

A Comprehensive Unified Platform for Gathering, Organizing, and Evaluating Feedback. Key Survey’s advanced survey software empowers organizations to consolidate data and feedback collection throughout the entire business landscape. Participants benefit from a cohesive and regulated environment that guarantees the precision, integration, and practicality of data. This online survey tool operates across the entire enterprise, featuring automated closed-loop workflows and seamless integration with existing systems. Transitioning your customer satisfaction initiatives to Key Survey provides you with access to a leading survey tool, backed by years of expertise in delivering effective customer satisfaction solutions. With enhanced survey features, you can craft the ideal survey experience for your clients, encouraging higher participation rates and generating a wealth of valuable insights for managers to review and implement. This ultimately leads to improved decision-making and a deeper understanding of customer needs.

Market intelligence and media monitoring platform to find relevant information, save it, make sense of it, and share it to multiple publishing platforms. Each day, Cronycle surfaces new developments and emerging trends from top experts across 80,000+ topics and delivers to you the most trusted, relevant insights you need to know about. Cronycle can help your team: Silence the noise, eliminate blindspots, focus on the most trusted, relevant content you need to know about, keep teams and audiences informed

This is the essential source for government contract research, support, and assistance to keep you ahead. GovWinIQ is a platform for government contracting intelligence that allows businesses to manage public sector opportunities and pursue deals more quickly. It also helps them plan strategically to stay ahead of the competition. GovWinIQ has helped many organizations increase their public sector sales and capture with its 30+ years of experience. In 2018, GovWin IQ was the industry standard for federal government contracting information and Onvia, an innovator in state, local and education contracting data joined forces to create one powerful solution - making it the leader in the public sector.

Bring in data from various sources and organize all your files within a single software solution. Subsequently, unlock essential insights with the help of intelligent automation, allowing you to make decisions in a matter of hours instead of days. Automatically produce comprehensive insights by utilizing advanced AI and machine learning techniques for quicker outcomes. With just a few codes, you can tag qualitative insights while taking advantage of auto coding and team collaboration for rapid results. ATLAS.ti empowers you to communicate your findings through engaging visualizations that transform mundane statistics into striking revelations, enabling you to showcase your conclusions with assurance. This streamlined approach not only enhances efficiency but also fosters a deeper understanding of your data.

With the Chartrics add-in for PowerPoint, you can seamlessly convert the collected research data into PowerPoint reports, share them with customers, collaborate with colleagues, and automatically reproduce the existing reports with new data. Integrated Chart Maker lets you visualize your data and cross variables against one another in a drag-and-drop interface. It also allows you to perform standard data manipulations such as sorting and filtering variables, grouping and replacing variable categories, painting charts based upon predefined conditions, and so on. Simply apply your analysis to PowerPoint charts. Use the Chartrics Cloud for secure report sharing and team collaboration. When the new data arrives, Chartrics syncs and updates your data and PPT charts, saving you hours and days of manual work.

Quirkos is a visual, inexpensive and intuitive way to qualitatively analyze text data. Quirkos' unique bubble interface makes it easy to use and gives you intuitive insights into data. Live collaboration, side by side comparisons and powerful visualisations allow users to uncover interesting findings. Available as cloud-based or offline software with identical features across Windows, Mac, and Linux.

Askia specializes in developing innovative technology aimed at deciphering and forecasting human behavior. It has become the preferred technology ally for forward-thinking market research firms, encompassing major global entities like Ipsos, GfK, Kantar TNS, BVA, and Hall & Partners, alongside mid-sized independent firms and small agencies with minimal staff. Numerous organizations have constructed their research frameworks around Askia's advanced technology, integrating APIs and automation as fundamental components. The company offers comprehensive software solutions for data collection and reporting, in addition to a range of professional services. In terms of data collection, Askia supports various methods, including online collection with no completion costs, CATI via VoIP and IVR for inbound communication, and CAPI for mobile interviewing on iOS and Android platforms, enabling offline data gathering. Additionally, they facilitate mixed-mode projects that combine different data collection techniques and offer robust API integrations for seamless web services. On the reporting front, Askia provides extensive capabilities such as data processing, tracker management, both online and offline analytics, and tabulation, along with the creation of dynamic online dashboards to visualize data trends effectively. This holistic approach empowers organizations to harness data in powerful ways, ensuring they gain valuable insights into human behavior.

Userlytics is a state-of-the-art user testing platform that allows users to quickly run user experience test on any digital asset (sites or apps, prototypes, competitor assets or more) from any device. Userlytics is the only platform that records the screen, audio, and webcam of participants. It also allows unlimited annotations, highlight reels and users/admins to be added. Userlytics also offers card sorting and tree testing, full audio transcriptions and branching logic. It also has dedicated account managers, quality assurance teams, and dedicated account managers to ensure that every result is excellent. You can give Userlytics an opportunity. Create a test with a participant for free in just minutes using code ONEFREE. You will get the results within hours.

Midesk, an innovative market intelligence tool, helps you streamline your media workflows, organize market information, and collaborate on research projects. Midesk makes it simple to share and manage your market and media knowledge from one place.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

Dedoose is a versatile cross-platform application designed for the analysis of qualitative and mixed methods research, accommodating various formats such as text, images, audio, video, and spreadsheet data. Prioritizing security, we continuously incorporate cutting-edge encryption technologies into Dedoose, as safeguarding your data is crucial to our mission. Collaborate seamlessly with colleagues across diverse disciplines in real-time, enhancing the efficiency of teamwork which is a fundamental aspect of Dedoose's development. Our platform is designed to facilitate easy access for team members, allowing you to grant controlled permissions for your projects effortlessly. With a user-friendly interface focused on maximizing research capabilities, Dedoose is simple to learn, ensuring that you can easily leverage its full range of functionalities. A diverse user base utilizes Dedoose in various ways, allowing them to uncover significant insights that drive their research forward. As a result, Dedoose not only simplifies the analysis process but also fosters collaboration and innovation across research teams.

Q is a revolutionary analysis software crafted specifically for market researchers, enabling them to swiftly uncover insights hidden within their data. This tool streamlines numerous tasks by automating processes such as data cleaning, formatting, statistical testing, and report generation, allowing researchers to focus on the analytical side rather than mundane details. By simplifying advanced analysis and visualization, Q empowers users to take control of their findings with ease. Unlike traditional analysis tools, which can complicate statistical processes, Q efficiently handles what typically requires extensive training and expertise. With its seamless integration with Microsoft Office and Displayr, users can effortlessly visualize critical patterns and create compelling reports that enhance storytelling. Ultimately, Q democratizes advanced analysis, allowing anyone to achieve professional-level results without the need for external assistance.

Survata, a rapidly-growing measurement technology company, provides market research to some of the most prominent brands and agencies around the globe. Survata's platform is the fastest way to measure consumer behavior and opinions with wide-scale accuracy and speed. Survata Market Research can be found at survata.com/mr.

DataPlay is a cloud-based suite of software that automates data management and analysis. It can analyze SPSS data directly from Excel and PowerPoint, which allows researchers to reduce the amount of manual work involved in the analysis and report preparation.

mQuest® Market Research stands out as a premier survey platform tailored for diverse modern market research needs, receiving widespread approval. Its adaptable order management, straightforward implementation, and accurate analysis render mQuest® POS an essential tool for point-of-sale research. Customized checklists, comprehensive visual documentation, and meticulous analysis contribute to the ongoing enhancement of quality standards. mQuest® Lead simplifies the automatic mobile gathering of leads via smartphones or tablets, alongside efficient follow-up processes. Whether conducted through interviews or individual submissions, mQuest® Car Clinic facilitates prototype testing with assurance and security. Furthermore, mQuest® empowers field workers to manage all orders and activities seamlessly while on the move through mQuest® service. Every step of the process can be systematically recorded using checklists and protocols, ensuring nothing is overlooked in the research journey. With its robust features, mQuest® not only enhances the effectiveness of research efforts but also fosters continuous improvement in quality assurance practices.

The Voxco Survey Platform is a versatile and powerful solution for data collection and analysis across multiple channels, including online, phone, and in-person surveys. With support for over 40 question types and availability in more than 100 languages, it allows for the creation of dynamic, tailored surveys to meet a variety of research objectives. The platform features an intuitive drag-and-drop interface, advanced logic capabilities, and multimedia integration, ensuring an engaging experience for respondents. Its analytics tools include real-time dashboards and detailed reporting, enabling organizations to derive meaningful insights from their data. Used by over 450 clients in 40+ countries, Voxco helps businesses and researchers gather valuable feedback with ease and precision.

Prelaunch stands out as the inaugural platform for market validation, assessing the demand for products and formulating pricing strategies prior to their release by scrutinizing conversion metrics in relation to industry benchmarks. This innovative tool uniquely gauges authentic purchasing intentions through a streamlined landing page crafted with realistic ecommerce principles, delivering critical insights and precise forecasts derived from thorough analysis of pricing and market demand. By focusing on real-world data, Prelaunch empowers businesses to make informed decisions before entering the market.

ARCS® offers your panel members an interactive platform for self-scheduling and responding to studies, simultaneously enhancing the efficiency of your operations. This panel management system aids in identifying and qualifying the ideal participants, organizing their study schedules, and maximizing their engagement. Maintaining a pool of "highly engaged" participants is crucial for the successful completion of any study. With ARCS' user-friendly member portal, you can effortlessly oversee participant management, facilitating scheduling for studies, administering screeners and surveys, and developing participant profiles. Additionally, the platform provides tools to regulate the frequency of communications while giving participants the autonomy to choose their preferred modes of engagement. ARCS also supports you in designing a personalized incentive program that can include gift cards, products, or points, and its automated reward management tools ensure you maintain complete oversight of incentives. By utilizing these capabilities, you can significantly enhance both participant satisfaction and study outcomes.

The Survey System stands out as the most comprehensive software solution for conducting surveys across various platforms, including web, telephone, mobile, CAPI, and paper formats. This remarkable software is particularly well-suited for mixed-mode surveys, seamlessly integrating two or more methodologies for enhanced data collection. With its voice capture feature, The Survey System allows for the recording of responses in the actual voices of respondents, adding a personal touch to the data gathering process. Its advanced logic capabilities ensure that respondents follow a tailored path through the questions, making adjustments to improve data quality and verify response accuracy. Additionally, if you have pre-existing data like demographic information or past purchases, The Survey System can easily merge this information into individual questionnaires. Users can generate results in various formats, including tables, charts, or text, and even produce real-time reports for online survey responses. Furthermore, sophisticated cross-tabulation features present results segmented by any relevant data points, providing deeper insights into the survey findings. This versatility makes The Survey System an invaluable tool for researchers seeking to optimize their survey processes.

Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.

Our data collection platform is perfectly suited for various survey methods, including online surveys, CAPI, CATI, and traditional paper surveys. We prioritize user-friendly software that eliminates the need for complex scripting, thereby minimizing errors and enhancing user productivity. Our comprehensive suite of integrated tools addresses most market research analysis and reporting needs, featuring capabilities such as cross-tabulations, charting, both online and offline reporting, and dynamic online dashboards. Essentially, our software caters to everyone from data processing professionals to occasional users. With the growing significance of data reporting and delivery in the market research sector, the automation of reports and the provision of data through interactive dashboards are increasingly standard practices. Thus, we concentrate on providing data precisely when our clients require it. Although we do not function as a full-service market research agency, we are dedicated to assisting you in obtaining valuable customer feedback efficiently. In today's data-driven environment, we ensure that our tools are adaptable to meet evolving client needs and expectations.