Best Market Research Software for Small Business

A platform for managing Omni-channel Experiences. You can do more than just survey. Power-up your experience management programs. All touch points can have an omnichannel experience. All data in one location. You can customize and share email surveys to increase open-rates. You can customize the subject, body, or share from an email address you choose. White-label your emails, and share. For feedback, share a QR code that can be scannable. Share the code with respondents. Respondents can scan the code to access the survey and take it. Generate multiple unique survey links for sharing surveys. These links can be tracked and used to measure survey performance. You can white-label your survey by using Custom Domain. You can embed surveys to engage customers and visitors on your website. You can embed the survey as a popup card, chatbot on your website, or inline embed. Our mobile SDK allows you to quickly create surveys and collect actionable information.

Checker is a professional market research solution, that allows for conducting 360-degree customer satisfaction campaigns. Offering a Mystery Shopping platform, alongside a full-fledged application for customer experience management, helps with multichannel data collection, complete operational workflow, and unified reporting tools. Checker offers an integrated market research platform, allowing to conduct Mystery Shopping, CX/VoC, and VoE surveys efficiently: Mystery shopping software; CATI surveys; CAPI surveys; CAWI surveys (Internet surveys, Email surveys, SMS surveys); Retail audit. With excellent customer service and an end-to-end enterprise-level CX solution, Checker has won global recognition worldwide, reaching new partners and clients across 4 continents.

resonio, a market research company with over 6 million freelancers in the world, is a leader in market research. With resonio anyone can conduct market research quickly, easily, and affordably. The app includes a comprehensive, but easy-to use survey creation tool, a large pool of international survey participants, automated reporting, and real-time tracking results.

SurveyLab is online survey software that can be used by Customer Experience, Marketing, Human Resources, or Digital teams. It is used by over 85,000 customers in 65 counties. It offers real-time feedback, multiuser, and multi-language support as well as advanced analytical tools, branding and integration. System offers full support for Customer Satisfaction Surveys (NPS, CES), Market Research, 360 Feedback and Employee Satisfaction.

Software for business leaders and consultants! You can create and deploy any type or professional survey. Engage employees and teams in order to get their feedback and improve performance. Find out what customers have to say and share it with others. NPS can be used to measure customer loyalty to a brand, company, product, or service. 360-degree feedback is used to assess how leaders are perceived, identify their strengths and determine their development needs. Listen to others, brainstorm and come up with new ideas. To gain a deeper understanding about markets and potential customers, conduct research. Survey experts are available 24 hours a day to provide advice and support.

The Qualtrics XM Platform™ is a system that allows teams, departments and entire organizations, to manage four core business experiences: customer, product, employee, and brand, on one platform. Qualtrics is used by over 10,000 companies worldwide, including 75 percent of Fortune 100 and 99 out of the top 100 U.S. Business Schools, to build products people love, to create loyal customers, to develop a phenomenal culture for employees, and to build iconic brands. Listen to your customers' voice, improve the experience gap and increase loyalty and sales. With Qualtrics' Customer XM you get the latest listening engine technologies, business intelligence with predicative analytics, and all of the actionable capabilities to close the gap in a timely manner. This will allow you to gain a holistic view of your customers and take actions that have a significant impact.

SurveyOL is professional, efficient, and simple. It provides cutting-edge feedback and communication technology that was once only available to large companies. You can choose from many question types, including multiple choice, image choice, dropdown, textbox, comment box, NPS, star rating, slider, grid, ranking, uploads and more. You can download more than 100 survey templates as a foundation for your custom surveys. SurveyOL allows you to choose from a variety of color themes and can be customized with different fonts and styles. Your response rate can be increased by sharing your surveys via the web, QR code and social media. Its robust analytical tools and real-time responses will allow you to meet your budget and timeline expectations. It is easy to export survey results to Excel Word, Word, PowerPoint, or PDF. SurveyOL allows you to make better decisions.

Discuss.io is a smart platform that allows global brands and agencies to plan, execute, and share qualitative research conversations at scale. We assist enterprise market researchers, UX specialists, product managers, sales professionals and brand managers in accelerating consumer conversations and streamlining the workflow. Key features include live video interviews and mobile screen sharing, interactive whiteboards and powerful tagging. You can quickly create highlights reels that highlight key moments and save hours of video. We offer a wide range of market research services, including moderation, human translations, recruiting, and program management through our marketplace.

Respond to customer perceptions more rapidly than ever before by uncovering and prioritizing your key brand drivers. Evaluate your brand equity in comparison to competitors and identify emerging trends within your industry. Ensure your marketing strategies and positioning align with current trends while gaining insights into your customers' beliefs. Communicate effectively by resonating with their language and understanding how shifts in customer perceptions influence your brand. Utilizing the power of Artificial Intelligence, our analytics platform examines billions of customer opinions from diverse data sources in real-time to highlight the topics that matter most to consumers. Clootrack expertly differentiates between valuable reviews and trivial remarks, while also grasping the emotional weight behind opinions to pinpoint customers’ urgent needs with clarity. This comprehensive understanding empowers brands to adapt and thrive in a constantly evolving market landscape.

1000minds software provides insights into what is important to individuals, enabling decisions to be made in a consistent, fair, and transparent manner. We are convinced that enhanced understanding and improved decision-making can contribute to creating a better world. For this reason, we assist organizations, individuals, and groups in uncovering what truly matters to people while guiding them toward making more informed decisions. Our tools for online conjoint analysis and multi-criteria decision-making facilitate this process effectively, fostering a culture of thoughtful decision-making.

A Comprehensive Unified Platform for Gathering, Organizing, and Evaluating Feedback. Key Survey’s advanced survey software empowers organizations to consolidate data and feedback collection throughout the entire business landscape. Participants benefit from a cohesive and regulated environment that guarantees the precision, integration, and practicality of data. This online survey tool operates across the entire enterprise, featuring automated closed-loop workflows and seamless integration with existing systems. Transitioning your customer satisfaction initiatives to Key Survey provides you with access to a leading survey tool, backed by years of expertise in delivering effective customer satisfaction solutions. With enhanced survey features, you can craft the ideal survey experience for your clients, encouraging higher participation rates and generating a wealth of valuable insights for managers to review and implement. This ultimately leads to improved decision-making and a deeper understanding of customer needs.

ProQuo AI, an AI-powered brand management platform, allows marketers to generate brand strategies, test creative assets, and monitor brand performance in real time. ProQuo has a daily interaction with consumers and measures their opinions about your brand, competitors, and category. ProQuo's AI analyzes all these interactions and generates a personalized action plan that will help you reach your brand's goals, whether it is converting non-users or finding your whitespace. ProQuo is used by hundreds of brands, including Clorox, Harry's and Expedia, Tatcha, Keurig Dr Pepper, and Tatcha.

This is the essential source for government contract research, support, and assistance to keep you ahead. GovWinIQ is a platform for government contracting intelligence that allows businesses to manage public sector opportunities and pursue deals more quickly. It also helps them plan strategically to stay ahead of the competition. GovWinIQ has helped many organizations increase their public sector sales and capture with its 30+ years of experience. In 2018, GovWin IQ was the industry standard for federal government contracting information and Onvia, an innovator in state, local and education contracting data joined forces to create one powerful solution - making it the leader in the public sector.

You’re here to satisfy your curiosity and build a deeper connection to your consumers—we’re here to help you reach your research goals with speed and confidence. aytm’s full-integrated agile consumer insights platform lets you connect with verified audiences, run and analyze all kinds of automated research tests, and tap into consumer voice earlier and more often. It includes: A predictive sample engine to find and segment audiences with ultimate precision from a pool of over 100 million global respondents A survey authoring tool that puts teams on the same page to design, edit, and collaborate on simple and sophisticated studies An insights dashboard that delivers real-time results—allowing you to explore and analyze the platform, as well as easily share your findings with stakeholders But aytm is more than just a tech provider—we’re also a strategic partner that offers flexible, consultative services, thought partnership, and tech enablement for research initiatives at any stage and on any scale. So whether you’re looking to pilot new initiatives or develop programmatic research that unlocks new skills—we’re prepared to walk the path with you and scale your success.

Bring in data from various sources and organize all your files within a single software solution. Subsequently, unlock essential insights with the help of intelligent automation, allowing you to make decisions in a matter of hours instead of days. Automatically produce comprehensive insights by utilizing advanced AI and machine learning techniques for quicker outcomes. With just a few codes, you can tag qualitative insights while taking advantage of auto coding and team collaboration for rapid results. ATLAS.ti empowers you to communicate your findings through engaging visualizations that transform mundane statistics into striking revelations, enabling you to showcase your conclusions with assurance. This streamlined approach not only enhances efficiency but also fosters a deeper understanding of your data.

Nela simplifies your testing workflow and consolidates the insights derived from it, allowing your team to focus more on converting those insights into actionable steps. Have you ever spent countless hours searching through folders or sifting through emails to locate that elusive piece of information? With Nela, you can document, manage, categorize, and share all your research, tests, and insights in one intuitive platform. By starting to build organizational knowledge today, you ensure that future team members will have access to a wealth of insights accumulated over the years. While creating an insight-driven team can be challenging, Nela provides support at every step of the journey. Leverage Nela to meticulously track each test, documenting and prioritizing insights so that you can refine and enhance your strategies continuously. This streamlined approach not only saves time but also fosters a culture of collaboration and learning within your organization.

Altiar enables users to swiftly access the information they require, which helps organizations enhance their performance and competitive edge. By equipping users with specialized tools that facilitate content discovery, Altiar Enterprise serves as an effective platform for knowledge promotion and sharing within a business. Regardless of how data is organized, Altiar Enterprise reveals its full capabilities by converting it into an efficient, branded portal. The management of Altiar Enterprise is straightforward and does not necessitate expert knowledge; whether it's uploading content or overseeing user accounts, modifications are quick and easily replicable. With robust single sign-on support and customizable security options, Altiar Enterprise is tailored for seamless integration within any corporate environment. Additionally, Altiar Enterprise is pre-configured to connect with familiar providers, simplifying the process of cataloging and disseminating content from external sources. This ease of access not only fosters collaboration but also encourages a culture of continuous learning and knowledge sharing among team members.

Askia specializes in developing innovative technology aimed at deciphering and forecasting human behavior. It has become the preferred technology ally for forward-thinking market research firms, encompassing major global entities like Ipsos, GfK, Kantar TNS, BVA, and Hall & Partners, alongside mid-sized independent firms and small agencies with minimal staff. Numerous organizations have constructed their research frameworks around Askia's advanced technology, integrating APIs and automation as fundamental components. The company offers comprehensive software solutions for data collection and reporting, in addition to a range of professional services. In terms of data collection, Askia supports various methods, including online collection with no completion costs, CATI via VoIP and IVR for inbound communication, and CAPI for mobile interviewing on iOS and Android platforms, enabling offline data gathering. Additionally, they facilitate mixed-mode projects that combine different data collection techniques and offer robust API integrations for seamless web services. On the reporting front, Askia provides extensive capabilities such as data processing, tracker management, both online and offline analytics, and tabulation, along with the creation of dynamic online dashboards to visualize data trends effectively. This holistic approach empowers organizations to harness data in powerful ways, ensuring they gain valuable insights into human behavior.

Customer insights extend beyond mere surveys; they encompass a broader spectrum of feedback. By aggregating insights from various channels, LoopVOC employs AI to analyze this data in real-time and provides SaaS leaders with the necessary tools to refine their growth strategies. All customer feedback is centralized and analyzed conveniently in one platform. The AI-driven text analytics unveil crucial customer insights, allowing you to focus more on crafting effective solutions rather than just pinpointing problems. With our ready-to-use, B2B SaaS-specific topic modeling, your team can hit the ground running without delay. This approach represents a genuine, real-time understanding of the voice of the customer, eliminating uncertainty regarding their desires. By gaining clarity on the most significant risks and opportunities throughout the customer journey, your team is empowered to proactively address issues that could hinder growth, fostering a collaborative customer program that benefits both your clients and your financial performance. This holistic view helps ensure that every aspect of the customer experience is addressed effectively.

Federal Compass is a software platform for federal government contractors. With Federal Compass' solution, federal contractors can better identify their aligned opportunities, identity buying departments and agencies, dig into agency spending, research their competitors, explore potential market expansion, and identify potential teaming partners. All of this is included in one, easy-to-use platform. See how Federal Compass can help your team today.

Leverage the internet as a source of information to gain an advantage over your rivals. Join the ranks of businesses that have started to surpass their competition by exploring “alternative” data found online. Monitor company activities in unprecedented ways, as alternative datasets unveil strategic shifts within organizations. Keep an eye on when companies are hiring or laying off staff, engaging with clients, distributing products, and tracking countless other metrics that indicate overall performance. Those managing investments can make more informed choices with Thinknum Alternative Data at their disposal. Investors and analysts can extract actionable insights by closely monitoring corporate performance trends. With user-friendly software, deriving insights becomes a swift process, allowing for rapid queries without the need for technical expertise. You can now construct and share queries effortlessly using intuitive tools designed for ease of use. Analyze data visually for immediate comprehension through access to pre-built maps, charts, word clouds, and sophisticated visual representations. Additionally, set up alerts to stay informed on key changes and developments. This way, you can remain proactive in your strategies and decisions.

Create surveys, identify your target audience, and interpret intricate findings all in a single platform. Set up your survey in just a few minutes while seeing a live preview as you build. You can choose from various templates or create your own from the beginning. Enhance your surveys by incorporating videos, images, and audio elements. Pose open-ended questions or design different pathways for respondents to follow. The platform features built-in guides to assist anyone in formulating effective questions and answers. Access a vast audience of 100 million individuals across 49 distinct markets. Tailor your target audiences using integrated demographic filters and set custom quotas. With in-platform translation options, conducting international research has become remarkably seamless. Our interactive results feel almost magical, as insights emerge effortlessly while you engage with the data and demographics. Share findings easily among teams to help everyone connect more closely with consumers. To kick things off, consider conducting a free brand awareness survey to evaluate how your brand compares to others in the industry, ultimately enhancing your strategic decision-making. This comprehensive approach empowers you to gain deeper insights and fosters collaboration across your organization.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

Unlocking the power of data for individuals and businesses alike. We provide insights and statistics spanning 170 different industries across more than 150 nations. Access crucial information on significant topics that hold value in today’s market. Our extensive market insights offer comparable data across over 150 countries, regions, and territories. Delve into vital metrics such as revenue figures and key performance indicators, among others. Consumer insights are essential for marketers, planners, and product managers aiming to grasp consumer behavior and interactions with various brands. Analyze global consumption trends and media usage comprehensively. Statista has become a trusted ally for major media organizations worldwide, bolstered by a growing number of media articles that reference our data. Our team of over 500 researchers and specialists meticulously verifies every statistic we publish to ensure accuracy. Furthermore, experts provide forecasts based on specific countries and industries, enhancing our offerings. With our services, you can discover the data that matters to you swiftly and efficiently. This commitment to quality and reliability empowers decision-makers in diverse sectors.

Experience the pinnacle of focus group and interview software, designed to offer a seamless blend of security, flexibility, and user-friendliness for an exceptional online qualitative research journey. You can manage your research efforts from any location and at any time that suits you. Everything from planning and scheduling to launching and reviewing your sessions can be accomplished directly through your web browser, eliminating the need for extra plugins. Each subscription tier comes with unlimited sessions, allowing you to take as long as necessary without the stress of time constraints or additional group fees. With Realtime, researchers maintain control throughout the entire process. You have the freedom to schedule your text or video discussions and interviews at your convenience, easily create polls, and prepare discussion materials in advance. The platform also features a participant waiting area and private chat options, plus you can instantly download high-quality audio and video recordings. This transformative tool ensures that you're equipped to gather essential insights efficiently.