Best Free Lead Scoring Software of 2025

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Zoho SalesIQ is a customer engagement, live chat and analytics platform that combines all of the best features of Zoho SalesIQ. It unifies all your marketing, sales and customer support efforts, giving your customers a great experience and driving business growth. Get to know your prospects and start the right conversation with them. SalesIQ is optimized for B2B and B2C businesses, regardless of size. It features built-in audio calling, screen-sharing, visitor information, lead ID, a drag-and drop custom bot builder, and an AI-driven chatbot that automates customer engagement. It is trusted by more than 450,000 businesses, including giants such as Mahindra Group and Renault, IIFL. Suzuki, Zee5, Fluitec and Borner Corp., to serve their customers at all stages of the customer lifecycle. Our live chat software starts at $0 and scales with your business without burning any holes in your pocket.

Drip is an award-winning, feature-rich, marketing automation, ecommerce CRM and email platform that allows marketers and businesses to get to know customers at scale. Drip has a variety of features that will help marketers see their customers clearly. Tracking tools, automated workflows and multichannel marketing are just a few of the many features offered by Drip. It integrates natively with many of the most popular marketing tools.

iCapture is a single solution that captures mobile leads at all levels, from the largest international tradeshows to small networking events and everything in between. Reps can use iCapture to capture consistent and seamless information. Quickly get contact information and qualifiers for quick follow-up. Rich qualifying data allows you to reengage after the show for more sales calls and greater opportunities to win more deals. Your customized solution will allow you to show up at trade shows and events with the right solution. iCapture's speed, consistency, visibility, and visibility will reduce lead follow-up times from weeks to minutes, which will help you drive revenue. Every company's tradeshow lead capture process is unique. The iCapture team will work with you to create a system that captures and qualifies leads. We also measure performance from event to event. Our industry-leading features ensure a consistent, reliable and customized lead capture experience that meets your needs.

Maximize the value of every relationship and seize every opportunity with BenchmarkONE, previously known as Hatchbuck. This comprehensive sales and marketing software is designed for small businesses, integrating CRM, email marketing, and marketing automation functionalities. BenchmarkONE empowers expanding businesses to effortlessly monitor their prospects and customers, streamline follow-up processes, and effectively assess the success of their marketing campaigns, ensuring they achieve their growth objectives. By utilizing this robust platform, small businesses can enhance their operational efficiency and foster stronger connections with their audience.

Initiate your campaign by focusing on a particular lead behavior, which will enable you to create a tailored response suitable for nearly every scenario in your marketing efforts. Craft your messaging in accordance with the actions of your customers. Are you finding it difficult to ensure your emails reach their destination? Frustrated by the lack of insight into your campaign's progress? Concerned about the possibility of having your account suspended? Fed up with generic support responses that fail to provide real solutions? If so, you’re in the right place. Our delivery strategy prioritizes not just getting your emails successfully sent, but also enhancing their engagement rates. While this may sound straightforward, it lies at the heart of our mission. Setting up a broadcast message that connects with your subscribers is a breeze, thanks to our user-friendly HTML editor or Drag and Drop Template Editor. You can easily send customized messages, ensuring each one resonates with individual customers. Additionally, segmenting your audience based on their engagement metrics allows you to focus on communicating with your most active subscribers, ultimately driving better results. By honing in on these strategies, you can significantly improve your marketing effectiveness.

ActiveDEMAND serves as an all-encompassing marketing automation solution tailored for marketers, digital agencies, and small to medium-sized enterprises. It provides an extensive array of features that enable users to enhance their marketing strategies through efficient campaign management, innovative campaign templates, and detailed attribution analytics. Among its diverse set of tools, ActiveDEMAND includes capabilities such as call tracking, email marketing, performance reporting, online event promotion, robust integrations, and a multitude of additional functionalities. This platform is designed to simplify marketing processes and maximize the effectiveness of campaigns for its users.

LeadExec was created to assist marketers in capturing and routing inbound web leads and phone call. Marketers who need one solution to send leads to field sales teams and call centers. LeadExec can be used to deliver leads via email, text, or live phone transfer into any software application.

Utilize product, behavioral, and CRM indicators, among others, to enhance sales, customer success, and marketing strategies that not only expand pipelines but also accelerate net dollar retention growth. Our users are experiencing significant revenue increases as a result. We analyze and learn from billions of data points across businesses and users in almost every corner of the globe. Our platform is crafted to enable teams to grow their customer base, improve retention rates, and convert a higher number of signups. Receive notifications when there is an intention to expand, and identify potential opportunities by analyzing opportunity size based on department, job title, or engagement level. Quickly convert customers with high purchasing intent while providing support to those who may be facing challenges. Gain insights into the reasons behind customer conversions and identify specific elements that may deter others. Upollo processes your data in real-time, providing actionable insights in just minutes, thereby empowering your teams to effectively enhance your NDR, ARR, and LTV, among other metrics. Ultimately, our solution not only streamlines your processes but also ensures you capitalize on every growth opportunity available.

Our platform empowers commercial lenders worldwide to evaluate the creditworthiness of applicants and effectively manage customer risk by utilizing advanced, compliant credit models that are easily integrated. It features a customizable dashboard designed for executive management, credit analysts, and compliance teams, ensuring that it is tailored to meet various needs. The system is finely tuned to assess the likelihood of default and identify early-stage delinquencies. With straightforward plug-and-play integrations and adaptable deployment options, users can seamlessly incorporate the platform into their existing operations. Leveraging deep learning models, it extracts valuable insights from diverse datasets, providing rolled-up risk assessment reports. Additionally, it enhances sales efforts by utilizing our data cloud and predictive models to identify high-propensity prospects and formulate successful engagement strategies based on predictive intelligence and intent data. The platform offers comprehensive account intelligence for more than 16 million businesses globally, as well as predictive scoring through custom modeling and intent generation. Users can also access organizational charts and executive profiles, ensuring that every user has the information they need to drive results. Ultimately, this integration into existing workflows enhances decision-making and operational efficiency across the board.

Refiner is a customer satisfaction tool that was specifically designed for SaaS, eCommerce, and Membership sites. Our simple and elegant survey widgets allow you to ask your customers any question they may have while they use your product. They will be able to do it on their own brand and at the right time. Refiner seamlessly integrates with your existing marketing and sales strategies. Our integrations make it possible to seamlessly sync survey results to the tools that you already use in real-time. Your CRM, email marketing automation platform or Excel. Refiner allows you to get to know your users, their needs and how you can help them reach their goals. Get started today for free and increase conversions and retention rates by obtaining better customer data.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

MoEngage, an Insights-driven customer engagement platform, is for the customer-obsessed marketer. We help you delight customers and keep them coming back for more. MoEngage allows you to analyze customer behavior and engage customers with personalized communication via email, mobile, or web. MoEngage is a full-stack platform that combines powerful customer analytics, AI-powered customer journey orchestration and personalization. It's all in one dashboard. MoEngage has helped to increase customer engagement. MoEngage can be used by product managers and growth marketers to offer a personalized experience to customers throughout their entire customer lifecycle - from onboarding to retention, growth, and beyond. MoEngage is different because it offers a complete-stack solution that includes powerful customer analytics, AI-powered customer trip orchestration and personalization capabilities.

Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel analyzes over 100 million data points to determine the market and sales intelligence. Slintel's customers can access the contact information and buying patterns of more than 17,000,000 companies around the globe and 70 million decision-makers worldwide.