Act! seamlessly gathers leads from your website and integrates them directly into your CRM. With every Act! Advantage plan, you receive Act! Web Lead Forms that can easily be embedded on your site or distributed as a link, all without the need for any coding. Each lead submission has the capability to either create or update a contact, trigger a follow-up task, initiate an opportunity, or start an email drip campaign. Additionally, tools like landing pages, surveys, website chat, and event registrations provide even more avenues for lead generation, all centralized within a single platform.