Business Software for RudderStack

Mitzu is an agentic analytics platform that gives every team an AI analyst on top of their data warehouse. Ask any business question in plain language — Mitzu autonomously generates and runs the query on your live Snowflake, BigQuery, Redshift, or Databricks data, then returns an explainable answer with the underlying SQL visible. No data is ever duplicated. Beyond ad-hoc questions, Mitzu runs deep multi-angle analysis and proactively monitors KPIs with email and Slack alerts. Built for product, marketing, growth, and data teams. BYOC and self-hosting available for enterprises with strict compliance needs.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Customer.io is a customer engagement platform designed for organizations to create personalized customer journeys that engage, convert, and scale. Orchestrate messages across all channels, including email, in-app, SMS, push, and webhooks. Over 7,400+ companies, including Notion, Buffer, and Angi, rely on Customer.io to power their messaging needs.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

Apache Kafka® is a robust, open-source platform designed for distributed streaming. It can scale production environments to accommodate up to a thousand brokers, handling trillions of messages daily and managing petabytes of data with hundreds of thousands of partitions. The system allows for elastic growth and reduction of both storage and processing capabilities. Furthermore, it enables efficient cluster expansion across availability zones or facilitates the interconnection of distinct clusters across various geographic locations. Users can process event streams through features such as joins, aggregations, filters, transformations, and more, all while utilizing event-time and exactly-once processing guarantees. Kafka's built-in Connect interface seamlessly integrates with a wide range of event sources and sinks, including Postgres, JMS, Elasticsearch, AWS S3, among others. Additionally, developers can read, write, and manipulate event streams using a diverse selection of programming languages, enhancing the platform's versatility and accessibility. This extensive support for various integrations and programming environments makes Kafka a powerful tool for modern data architectures.

ClickHouse is an efficient, open-source OLAP database management system designed for high-speed data processing. Its column-oriented architecture facilitates the creation of analytical reports through real-time SQL queries. In terms of performance, ClickHouse outshines similar column-oriented database systems currently on the market. It has the capability to handle hundreds of millions to over a billion rows, as well as tens of gigabytes of data, on a single server per second. By maximizing the use of available hardware, ClickHouse ensures rapid query execution. The peak processing capacity for individual queries can exceed 2 terabytes per second, considering only the utilized columns after decompression. In a distributed environment, read operations are automatically optimized across available replicas to minimize latency. Additionally, ClickHouse features multi-master asynchronous replication, enabling deployment across various data centers. Each node operates equally, effectively eliminating potential single points of failure and enhancing overall reliability. This robust architecture allows organizations to maintain high availability and performance even under heavy workloads.

Amazon Redshift is the preferred choice among customers for cloud data warehousing, outpacing all competitors in popularity. It supports analytical tasks for a diverse range of organizations, from Fortune 500 companies to emerging startups, facilitating their evolution into large-scale enterprises, as evidenced by Lyft's growth. No other data warehouse simplifies the process of extracting insights from extensive datasets as effectively as Redshift. Users can perform queries on vast amounts of structured and semi-structured data across their operational databases, data lakes, and the data warehouse using standard SQL queries. Moreover, Redshift allows for the seamless saving of query results back to S3 data lakes in open formats like Apache Parquet, enabling further analysis through various analytics services, including Amazon EMR, Amazon Athena, and Amazon SageMaker. Recognized as the fastest cloud data warehouse globally, Redshift continues to enhance its performance year after year. For workloads that demand high performance, the new RA3 instances provide up to three times the performance compared to any other cloud data warehouse available today, ensuring businesses can operate at peak efficiency. This combination of speed and user-friendly features makes Redshift a compelling choice for organizations of all sizes.

Customized Customer Messaging Driven by Behavior. Ideal for Your SaaS Platform. Effectively onboard and engage your users through targeted campaigns that respond to their behaviors. Select the optimal communication channel — whether through email or in-app notifications — to provide essential information at crucial moments. Streamline your onboarding process with automated campaigns tailored to user actions. Ensure timely delivery of relevant content. Activate email campaigns automatically in response to user interactions (or lack thereof) within your application. Determine the best medium for each communication: leverage either email or in-app messages. Classify your users according to their behavior patterns. Dispatch individual announcements or promote new features through one-off broadcasts. Utilize pre-designed campaign templates, eliminating the need to begin anew each time. Monitor user profiles effortlessly through a user-friendly admin dashboard. Apply filters or explore individual user profiles in detail, accessing all their interactions and characteristics. This approach not only enhances user experience but also fosters deeper engagement with your product.

Azure Blob Storage offers a highly scalable and secure object storage solution tailored for a variety of applications, including cloud-native workloads, data lakes, high-performance computing, archives, and machine learning projects. It enables users to construct data lakes that facilitate analytics while also serving as a robust storage option for developing powerful mobile and cloud-native applications. With tiered storage options, users can effectively manage costs associated with long-term data retention while having the flexibility to scale up resources for intensive computing and machine learning tasks. Designed from the ground up, Blob storage meets the stringent requirements for scale, security, and availability that developers of mobile, web, and cloud-native applications demand. It serves as a foundational element for serverless architectures, such as Azure Functions, further enhancing its utility. Additionally, Blob storage is compatible with a wide range of popular development frameworks, including Java, .NET, Python, and Node.js, and it uniquely offers a premium SSD-based object storage tier, making it ideal for low-latency and interactive applications. This versatility allows developers to optimize their workflows and improve application performance across various platforms and environments.

Microsoft Purview serves as a comprehensive data governance platform that facilitates the management and oversight of your data across on-premises, multicloud, and software-as-a-service (SaaS) environments. With its capabilities in automated data discovery, sensitive data classification, and complete data lineage tracking, you can effortlessly develop a thorough and current representation of your data ecosystem. This empowers data users to access reliable and valuable data easily. The service provides automated identification of data lineage and classification across various sources, ensuring a cohesive view of your data assets and their interconnections for enhanced governance. Through semantic search, users can discover data using both business and technical terminology, providing insights into the location and flow of sensitive information within a hybrid data environment. By leveraging the Purview Data Map, you can lay the groundwork for effective data utilization and governance, while also automating and managing metadata from diverse sources. Additionally, it supports the classification of data using both predefined and custom classifiers, along with Microsoft Information Protection sensitivity labels, ensuring that your data governance framework is robust and adaptable. This combination of features positions Microsoft Purview as an essential tool for organizations seeking to optimize their data management strategies.

Ketch is the AI Privacy Company. Built by the founders who led GDPR compliance for Salesforce Marketing Cloud, Ketch is permissioning infrastructure that helps businesses collect and use people's data responsibly — respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. The problem Ketch solves is real and growing. AI turns data into a compounding competitive advantage while simultaneously expanding the surface area of risk. Marketing tools assume permission is handled elsewhere. Privacy tools are compliance-first, not growth-first. The result: enterprises are forced into a false choice between data growth and data governance. Ketch closes that gap. The platform operates across three layers. First, discovery — see everything. Ketch observes what data exists, where it flows, how it's collected, and whether consent is actually being honored. Second, permissioning — control everything. Consent, rights, policy, and intended use are enforced in real time across systems. Third, activation — use everything, safely. Permissioned data powers AI pipelines, advertising, and personalization without regulatory or reputational risk. Core capabilities include consent management with 400+ no-code configurations, automated data subject rights, front-end data observability via Data Sentry, server-side permission storage via Permission Vault, and AI governance via AI Sentry — which monitors, enforces, and audits every AI interaction against consent and rights signals. 3,500+ businesses trust Ketch. 67.2 billion consent transactions processed per month. Rated #1 Consent Management Platform on Gartner Peer Insights (4.8/5) and a G2 Grid Leader for Enterprise. Used by Chipotle, Forbes, Paramount, Hasbro, Equifax and more.

Variance serves as the intersection for both individual and team selling within your organization. As the founder, you oversee the product, manage sales, and even handle the less glamorous tasks at the end of the day. While success in this area is achievable, the pace of growth will inevitably decelerate without scaling your market-entry strategies. Your goal is to onboard each customer efficiently, gather their insights, and quickly ascertain their likelihood of renewal. With Product/Market Fit established, you've integrated technological interactions with your clients and can partially automate certain sales processes. Additionally, you're beginning to recruit salespeople to address the increasingly complex inquiries you receive, as competition heightens and the market expands rapidly. The reality is that your product cannot rely solely on its merits to sell itself; you must expedite deal closures and explore new market opportunities. Thus, it's crucial to expand your sales team to meet these evolving demands. In doing so, you'll position your company for sustained growth and adaptability in a competitive landscape.

Transform your product into a powerful engine for growth. Provide the seamless, product-focused experiences that users seek and accelerate your business with Appcues. Enhanced user experiences pave the way for quicker and more lucrative growth, which is precisely why we created the Product-Led Growth Platform. Appcues simplifies the process of delivering outstanding user experiences at scale while aligning your organization with the product as its strongest growth driver. From the initial assessment to user advocacy, Appcues empowers businesses to craft product experiences that foster satisfied customers and sustainable growth. Captivate users with tailored onboarding journeys that leave a lasting impression. Effectively onboard and activate users by captivating, informing, and guiding them swiftly to realize value. Boost feature engagement and adoption rates by designing timely, contextual prompts and walkthroughs that resonate with users. By prioritizing user satisfaction, you can ensure long-term success in a competitive marketplace.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Keen is a fully managed event streaming platform. Our real-time data pipeline, built on Apache Kafka, makes it easy to collect large amounts of event data. Keen's powerful REST APIs and SDKs allow you to collect event data from any device connected to the internet. Our platform makes it possible to securely store your data, reducing operational and delivery risks with Keen. Apache Cassandra's storage infrastructure ensures data is completely secure by transferring it via HTTPS and TLS. The data is then stored with multilayer AES encryption. Access Keys allow you to present data in an arbitrary way without having to re-architect or re-architect the data model. Role-based Access Control allows for completely customizable permission levels, down to specific queries or data points.

Learn to understand your customers. Create a better product. PostHog offers a complete product analytics UX. Analyze trends, funnels and retention. Event autocapture is the key to all of this. PostHog automatically captures events and user behavior within your mobile or web app. Know how traffic flows through your app. Know the pageviews, actions, and other information of every user on your website or app. Visualize product trends and retention. Analytics can help you understand your users and how to keep them coming back. Visualize how users navigate your website or app. Use metrics to determine what needs improvement. Release new features regularly without worrying about breaking existing changes. Rapidly test new ideas and roll them out to 10%, 20%, or 100% of your users. PostHog can easily be deployed in your cloud for easy adoption and onboarding. PostHog is designed to scale. This includes our open core pricing model. PostHog can manage your deployment on your infrastructure.

In today’s data-driven landscape, the quest for data often consumes more time than the actual analysis itself. Azure Data Catalog serves as a comprehensive metadata repository designed to simplify the process of discovering data assets across the enterprise. This fully-managed service empowers users—from analysts to data scientists and developers—to register, enhance, locate, comprehend, and utilize various data sources effectively. You can engage with data using your preferred tools, as Data Catalog enables you to access the information you require and integrate it seamlessly into your workflows. Your data remains where you prefer, while Data Catalog facilitates the exploration and utilization of that data in a user-friendly manner. By promoting widespread adoption and fostering ongoing value creation within your data ecosystem, Data Catalog provides useful insights, practical tips, and unwritten guidelines within a shared platform that benefits all users. With this tool, contributions from everyone are encouraged, leading to a democratization of data asset discovery that enhances collaborative efforts. This collective engagement ultimately transforms how organizations leverage data, paving the way for innovation and efficiency.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Rakam offers tailored reporting capabilities for various teams, ensuring that no group is confined to a single interface. It seamlessly converts the inquiries made in its user interface into SQL queries, simplifying the process for end-users. Importantly, Rakam does not transfer any data into your data warehouse; rather, it operates under the assumption that all necessary data is already stored within, allowing for analysis directly from the data warehouse, your definitive source of truth. For further insights on this subject, check out our blog post. Rakam also integrates with dbt core, serving as the data modeling layer but does not execute your dbt transformations. Instead, it connects to your GIT repository to automatically synchronize your dbt models. Additionally, Rakam can generate incremental dbt models, enhancing query performance and minimizing database costs. By defining aggregates in your dbt resource files, Rakam automatically creates roll-up models, simplifying the process for end-users while ensuring efficient data handling. This streamlined approach empowers teams to focus on insights rather than the technical intricacies of data analysis.

Humanic streamlines the creation of product onboarding milestones while offering highly accurate segments for each stage. This process employs a combination of user engagement and profile information derived from your product. By generating content tailored to user actions and their reactions to prompts, Humanic continuously adapts to what resonates with your audience at each milestone, automatically updating email content as needed. You can instantly assess the effectiveness of your campaigns against key objectives, such as conversion rates and user retention. By leveraging the comprehensive insights from your data, you can cultivate impactful, customized experiences for your users on a larger scale. Ultimately, this approach ensures that every interaction is relevant and enhances user satisfaction.

Utilize product, behavioral, and CRM indicators, among others, to enhance sales, customer success, and marketing strategies that not only expand pipelines but also accelerate net dollar retention growth. Our users are experiencing significant revenue increases as a result. We analyze and learn from billions of data points across businesses and users in almost every corner of the globe. Our platform is crafted to enable teams to grow their customer base, improve retention rates, and convert a higher number of signups. Receive notifications when there is an intention to expand, and identify potential opportunities by analyzing opportunity size based on department, job title, or engagement level. Quickly convert customers with high purchasing intent while providing support to those who may be facing challenges. Gain insights into the reasons behind customer conversions and identify specific elements that may deter others. Upollo processes your data in real-time, providing actionable insights in just minutes, thereby empowering your teams to effectively enhance your NDR, ARR, and LTV, among other metrics. Ultimately, our solution not only streamlines your processes but also ensures you capitalize on every growth opportunity available.

Craft tailored messages, establish automated messaging workflows, and assist clients via email, SMS, push notifications, website banners, live chat, and other channels. Integrate user information with platforms such as PostHog, Twilio Segment, Make, RudderStack, and Stripe, among others. Utilize our APIs and SDKs to monitor attributes and events wherever your users may be. Gain comprehensive insights into user attributes and track their journey through your application seamlessly. Develop dynamic segments based on user attributes or the actions they have or haven’t taken in response to campaigns and more. Automate your engagement efforts effectively. Initiate dynamic workflows to deliver targeted customer interactions aimed at onboarding, activation, and retention. Efficiently categorize your customers based on their characteristics, behaviors, and actions through an easy-to-use segmentation tool. Furthermore, deploy focused campaigns to your segments or leverage them to initiate dynamic workflows and campaigns across various platforms, including email, SMS, and push notifications, enhancing your overall customer engagement strategy.

Datamorf transforms the operational efficiency of your go-to-market teams by streamlining data utilization. Through intuitive, guided workflows, you can seamlessly adjust your data as it moves through pipelines, allowing for swift modifications without incurring additional costs related to specific actions or data volume. Leverage AI models tailored to meet business requirements to automate both content creation and decision-making processes within your workflows. Effortlessly synchronize your CRM with your data warehouse to maintain consistency. Ensure that all your data remains precise and current in real-time. Furthermore, you can create intricate, multi-step workflows that manage everything from HTTP triggers to data processing functionalities, all while eliminating the need for coding expertise. This makes Datamorf a powerful tool for teams looking to enhance their data management and operational capabilities.

GrowthBook is a versatile open-source platform designed for feature flagging and experimentation, aimed at empowering teams to confidently deploy code and assess the effects of product modifications using their own data resources. It allows users to create and manage a variety of feature flags—such as Boolean, number, string, and JSON—while implementing targeting rules, percentage rollouts, safe ramp-ups, and experiment assignments. The platform is optimized for data warehouses, enabling seamless connections to existing data sources like SQL data warehouses, Mixpanel, Google Analytics, and more, facilitating experiments and analyses without transferring raw user-level Personally Identifiable Information (PII) to external services. It offers a flexible approach to usage; teams can choose to utilize solely feature flagging, solely experiment analysis, or integrate both functionalities. Significant features include high-performance lightweight SDKs capable of handling billions of feature lookups daily, a user-friendly visual editor for no-code A/B testing, and comprehensive experiment reporting that employs advanced statistical methods. Additionally, GrowthBook empowers teams to make data-driven decisions with confidence, fostering a culture of experimentation and innovation.

Consolidate all marketing efforts through Adjust, a leader in mobile measurement solutions. With Adjust, users can monitor their various marketing channels and compile conversion data for comprehensive analysis. The platform provides immediate safeguards against mobile advertising fraud. Users receive precise marketing attribution data from Adjust, ensuring reliable insights. Additionally, Adjust allows for the collection of essential mobile marketing metrics through a unified and user-friendly interface, streamlining data management and analysis for better strategic decision-making.