Business Software for Criteo

Fraud0 is a sophisticated platform tailored to assist businesses in identifying and reducing invalid traffic and bot interactions instantly, which ultimately enhances the effectiveness of ad campaigns and ensures the prudent allocation of marketing resources. By leveraging AI-powered analytics, it effectively detects and obstructs fraudulent behavior, granting users a comprehensive perspective on traffic origins while highlighting the most impacted marketing channels. With functionalities such as onsite intelligence and in-ad measurement, users can discern where their advertisements are appearing, detect fraudulent domains, and make informed choices by eliminating unproductive placements. Additionally, Fraud0 empowers businesses to maximize their ad expenditure, safeguard data from automated threats, and boost campaign performance by concentrating on genuine human traffic, thereby fostering a more reliable advertising environment. By utilizing these features, companies can significantly improve their overall marketing strategies and achieve better returns on their investments.

Connect and centralize data. Transform your data landscape into a flexible powerhouse. Data Virtuality is a data integration platform that allows for instant data access, data centralization, and data governance. Logical Data Warehouse combines materialization and virtualization to provide the best performance. For high data quality, governance, and speed-to-market, create your single source data truth by adding a virtual layer to your existing data environment. Hosted on-premises or in the cloud. Data Virtuality offers three modules: Pipes Professional, Pipes Professional, or Logical Data Warehouse. You can cut down on development time up to 80% Access any data in seconds and automate data workflows with SQL. Rapid BI Prototyping allows for a significantly faster time to market. Data quality is essential for consistent, accurate, and complete data. Metadata repositories can be used to improve master data management.

Improve in-store efficiencies, employee productivity, and enhance customer experience. ACCEO Retail-1 helps you run your business more efficiently while spending less time on everyday operations. Streamline the checkout process, optimize inventory and omnichannel fulfillment, and create personalized experiences that drive sales and customer loyalty. Providing a seamless shopping experience, regardless of channel, is imperative in today’s retail environment. With ACCEO Retail-1 Store Operations, retailers will benefit from an intuitive easy to use the all-in-one system. Developed and designed for the future of retailing, ACCEO Retail-1 Point of Sale is a dynamic, flexible user-friendly all in one system. Leveraging a centralized database, retailers will benefit from exceptional functionality and transparency that unifies processes and simplifies daily store operations. ACCEO Retail-1 is a powerhouse of modern retail tools comprising of: Point of Sale Mobile POS Store Traffic Monitoring Gift Card Omnichannel Merchandising Open-to-Buy Markdown Management Warehouse Management Web Integration Business Intelligence Tools Executive Information Dashboards Mobile Intelligence App Data Warehouse

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Accelerating B2C expansion through actionable AI solutions. With comprehensive consumer insights, reliable algorithms, and seamless integrations, we can facilitate your growth within a mere 6-8 weeks. Focus on prioritizing, personalizing, and enhancing every customer interaction. Broaden your outreach while effectively targeting your advertising budget towards the ideal audience. Utilizing Reach, you have the capability to create tailored lookalike audiences from a pool of over 290 million U.S. consumers, enabling you to engage them across diverse channels, both online and offline. Our sole focus is on leveraging AI for the B2C customer journey, and we have maintained our position as the industry leader for more than five years. We seamlessly connect with over 260 systems, enhancing your efficiency with AI in every aspect of your daily operations. We are committed to data non-proliferation, ensuring you have access to valuable data without compromising individual privacy. This approach not only safeguards consumer information but also empowers businesses to make informed decisions based on aggregate insights.

Consolidating all marketing expenditures in a single platform simplifies management and enhances control. It provides precise insights into the performance of various advertising channels, campaigns, and keywords. Furthermore, it tracks diverse types of inquiries, including calls, online requests, chats, and shopping carts. The system also features automated scoring and analysis of the tone during phone conversations. It offers a comprehensive overview of the conversion process from ad impressions through to sales and return on investment (ROI). With a 96% assurance of accurately identifying the source of phone calls, should over 4% of calls remain untraceable to a specific site visitor, we will compensate by supplying additional numbers at no cost. Our solutions are designed to assist businesses in streamlining their marketing expenditures for better efficiency and effectiveness. By using our tools, companies can gain invaluable insights that empower them to make data-driven decisions and enhance their overall marketing strategies.

Invoca offers businesses the technology, support, and reliability they can’t get anywhere else: • More relevant and actionable analytics: “We are getting more accurate and granular attribution all the way from web analytic data to call tracking data to the CRM in Salesforce.” - SVP of Marketing, Acadia Healthcare • Purpose-built and customizable AI: “The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer.” - G2 Review • The most robust and easiest-to-implement integrations: “Invoca is an integral part of our tech stack that gives us the 360-degree view of the customer that allows us to deliver the experiences our customers want.” - VP Analytics, eHealth • Unmatched support: “The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack.” - G2 Review

Yieldlab is a prominent supply-side platform (SSP) and a key player in private marketplaces for premium publishers across Europe. It embodies ongoing growth and innovation in collaboration with leading media brands throughout the continent. Through a blend of passion, intellect, and robust technology, we ensure the economic success of media offerings and advertising initiatives. Our core principles are rooted in partnership, transparency, and quality. The Yieldlab platform facilitates secure and effective connections between buyers and sellers in the realm of programmatic advertising. As a trusted ally for premium publishers and marketers, we empower you to unlock the full potential of your media inventory across diverse channels. The Yieldlab YRD platform stands out as a leader in quality and technology in premium programmatic advertising, complemented by personalized guidance from our experienced team. We prioritize personal relationships with supply clients, agencies, and demand-side platforms (DSPs) to foster a collaborative advertising environment. By choosing Yieldlab, you are not just selecting a provider; you are engaging in a partnership dedicated to maximizing your advertising success.

One solution. One dataset. One insight. Unbounded possibilities. With Daasity, it's as simple as that. You'll appreciate how effortlessly you can onboard; the setup only takes between 15 to 30 minutes and doesn't require any IT expertise. Track metrics like LTV, Gross Margin, CPA/CPO, and ROAS, while also having the capability to create tailored reports and dashboards. Daasity’s platform enables you to enhance profitability by reducing expenses and increasing revenue through advanced omnichannel analysis, informed strategies, and decisions grounded in data. Our ready-to-use dashboards will start making a difference in your business immediately. Access all your information in one unified view, allowing you to easily evaluate performance across various channels and data sources. Daasity stands out as the sole data analytics solution designed by industry veterans in the direct-to-consumer sector. We understand the specific demands of your eCommerce venture because we have firsthand experience. Daasity feels personalized for you—because it truly is. In addition, our ongoing support ensures you can fully leverage the platform to meet your evolving business needs.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

Marketers today employ a multitude of channels to connect with potential customers, targeting them through the devices they favor. The increasing complexity of marketing strategies, combined with the numerous gadgets individuals use daily to access digital content, complicates the task of pinpointing the identity of the device user and their purchasing patterns. In scenarios where users are not logged in, contemporary tracking methods depend on IP addresses and device IDs to associate users with the email and landing page elements linked to specific marketing initiatives. While these identifiers can offer general insights such as geographic location and past browsing activities, they fall short of revealing the actual identity of the user or their shopping behaviors. FuseCommander addresses this challenge by integrating the complete journey of the buyer, encompassing their favored devices and channels along with the messaging that motivated their decisions. This comprehensive approach allows marketers to understand not just the actions taken but also the context behind those actions, ultimately leading to more effective strategies.

Due to the rise in data breaches and the improper handling of personal data, the management of privacy has become an essential aspect of contemporary marketing. While the General Data Protection Regulation (GDPR) is often viewed primarily as a legal challenge because of the substantial penalties associated with non-compliance, it also offers brands a chance to foster deeper trust with their audience. Research from iProspect reveals that in 2019, a significant 88% of global marketers identified trust as a key priority, aiming to enhance this trust through credibility, relevance, and reliability. In response to consumer privacy regulations like the GDPR, many marketers are adopting tools such as TrustCommander, which notifies users of websites and mobile applications about the personal information being collected, stored, and shared with third parties. TrustCommander effectively blocks the execution of any tracking tags that users have not expressly authorized, ensuring a higher level of transparency. This proactive approach not only safeguards consumer data but also reinforces the relationship between brands and their customers.

Alphalyr represents a cutting-edge business intelligence platform that enables users to rapidly create and enhance a highly effective collaborative sales reporting system. In contrast to typical tools in the market, Alphalyr offers more than mere data visualization; it integrates seven interrelated layers that facilitate a comprehensive analysis of your complete sales data, ensuring alignment across business operations. This platform seamlessly connects to both your offline and online data sources, providing real-time insights into your sales funnel. Our system meticulously filters and aggregates only the most pertinent data points for sales analysis, tailored to the specific detail level, frequency, and relevant changepoints for each individual business user or reporting scenario. Consistency in channel and geographical breakdowns is a fundamental design feature. Alphalyr not only converges but also organizes all sales-related data into a coherent, meaningful, and easily accessible format. Furthermore, the Alphalyr data store is specifically optimized for conducting thorough online and offline sales analysis and reporting, enhancing your ability to make informed decisions swiftly. By leveraging Alphalyr, businesses can gain a clearer understanding of their sales dynamics and drive effective strategies for growth.

Enhance customer experiences with full transparency through infrastructure-as-code solutions. Blotout's SDK equips businesses with familiar analytics and remarketing capabilities while prioritizing top-notch privacy for users. Designed to comply with GDPR, CCPA, and COPPA right from the start, Blotout’s SDK leverages on-device, distributed edge computing to conduct analytics, messaging, and remarketing without compromising personal data, device identifiers, or IP addresses. Achieve comprehensive customer insights by measuring, attributing, optimizing, and activating customer data with total coverage. It is the only platform that seamlessly integrates the entire customer lifecycle by consolidating event data along with both online and offline sources. Cultivating a trustworthy data relationship with customers fosters loyalty and ensures adherence to GDPR and other international privacy regulations, thereby enhancing your brand's reputation.

Every organization faces challenges related to data, but we are here to help you unlock the full potential of your marketing data. Acting as an integral part of your marketing team, we enhance MarTech efficiency by seamlessly integrating people, processes, and platforms. When these three elements are harmonized, you can harness the true effectiveness of data-driven decision-making. The MSIGHTS platform, meticulously developed from the ground up, offers a comprehensive suite of applications and integrated services designed to prepare your data for enterprise-level analytics. By taking charge, you will gain enhanced transparency and optimize the value derived from your marketing data. Our solution packages can be utilized separately to tackle specific issues or combined for a comprehensive application of MSIGHTS throughout the marketing and data operations continuum. From initial implementation to ongoing support, each solution is accompanied by our deep data expertise and a dedicated customer support team, ensuring you have the resources needed for success. This collaborative approach not only addresses immediate challenges but also positions your organization for sustained growth and effectiveness in the future.

Organizations are now adopting a novel approach to managing their Software as a Service (SaaS) environments, aiming to reduce risks, enhance budget efficiency, and establish comprehensive governance. The proliferation of SaaS applications has become ubiquitous, rapidly surpassing the control of IT departments. This evolving scenario reflects a complex environment characterized by decentralized IT operations driven by individual business units, resulting in what can be described as 'underground digitalization'—the unauthorized implementation of various IT solutions to boost operational efficiency. Such decentralized IT represents a fundamental shift that remains largely unrecognized and poorly managed, posing significant risks related to compliance with regulations like GDPR, security vulnerabilities, and potential underperformance, all of which require careful oversight. As large organizations navigate this wave of decentralization, they must embrace it to accelerate their digital transformation efforts. Beamy offers a solution by continuously identifying and monitoring all SaaS applications utilized within your organization, empowering stakeholders to maximize the value of their SaaS portfolio by visualizing usage patterns, comprehending the risks associated with shadow IT, and facilitating more informed decision-making processes. By leveraging tools like Beamy, companies can better navigate the complexities of their SaaS ecosystems and turn potential challenges into opportunities for growth.

Meltano offers unparalleled flexibility in how you can deploy your data solutions. Take complete ownership of your data infrastructure from start to finish. With an extensive library of over 300 connectors that have been successfully operating in production for several years, you have a wealth of options at your fingertips. You can execute workflows in separate environments, perform comprehensive end-to-end tests, and maintain version control over all your components. The open-source nature of Meltano empowers you to create the ideal data setup tailored to your needs. By defining your entire project as code, you can work collaboratively with your team with confidence. The Meltano CLI streamlines the project creation process, enabling quick setup for data replication. Specifically optimized for managing transformations, Meltano is the ideal platform for running dbt. Your entire data stack is encapsulated within your project, simplifying the production deployment process. Furthermore, you can validate any changes made in the development phase before progressing to continuous integration, and subsequently to staging, prior to final deployment in production. This structured approach ensures a smooth transition through each stage of your data pipeline.

The Moneytizer is an advertising platform for publishers that offers global reach. Our header bidding technology allows the largest buyers around the world to compete with each other to ensure you get the highest advertising revenue. Our ads are of the highest quality. All ads in our network are protected from redirects, pop ups, malicious downloadings, etc. The Moneytizer ensures that you always have the most up-to-date monetization technology to maximize your revenue. Our WordPress plugin makes it easy to integrate your ads units and manage everything from one place. All your information is accessible from one place. Get all our monetization tips and follow your daily statistics. To optimize your advertising revenues, you will have a dedicated account manager. The monthly payment is automatically made once you have reached 50$. Moneytizer optimizes your monetization every day, so you don't have any worries.

Beeswax serves as a top-tier buying platform that features a cohesive user interface and streamlined workflows, along with exclusive access to data and a carefully selected omnichannel inventory. Founded on the ideals of transparency, customization, and user empowerment, Beeswax allows you to harness and implement premium programmatic solutions effectively. The platform’s log-level detail equips users to fully leverage their programmatic insights. You can control your bidding strategy to balance cost-effectiveness and campaign timing effectively. Additionally, you can utilize the standard algorithms typically found in traditional demand-side platforms (DSPs). The interface provides bid modifiers that allow for quick and efficient adjustments using a single variable. Furthermore, you can implement bid models designed for multivariate optimization, often derived from insights gathered from log-level data. There are various techniques available to optimize towards specific key performance indicators (KPIs) that are tailored to your campaign's unique requirements. By steering clear of the opaque "black box" model, Beeswax facilitates transparent optimization based on real-time campaign performance, allowing you to fine-tune your campaigns and reporting strategies to better meet your objectives and enhance overall success. This level of customization ensures that every aspect of your advertising efforts is aligned with your desired outcomes.

Enhance your digital strategy through the Adsmurai marketing platform, which allows you to easily analyze campaign metrics and results. Streamline the optimization of your product catalog, craft dynamic creatives, and oversee all your paid media efforts from one centralized hub. Engage effectively with your customers, tackle any technical hurdles, and elevate your overall digital performance. Leverage the expertise of our team in analysis, planning, design, and implementation across all platforms to maximize the impact of your digital initiatives. Your product catalog can be automatically adjusted, with tailored feeds generated for each platform. Personalize your product visuals and produce attention-grabbing ads while keeping track of your digital strategy through real-time performance insights. Filter, aggregate, and contrast your campaign data to uncover growth opportunities for your business. Furthermore, design templates that align with your brand's graphic standards and incorporate dynamic elements based on your specific objectives for even greater effectiveness. This comprehensive approach ensures that your digital marketing efforts are both efficient and results-driven.

Enhancing model performance and conducting scenario analyses through simulations with historical datasets is essential for progress. Collaboration is streamlined across data governance, access management, and version control. With Ikigai's ready-to-use integrations, you can effortlessly incorporate a wide range of tools that fit seamlessly into your existing workflows. Ikigai offers over 200 connectors, allowing you to connect to virtually any data source you can imagine. If you're looking to deploy your machine learning pipeline to a website or dashboard, Ikigai’s web integrations make that process straightforward. Utilize triggers to initiate data synchronizations and obtain updates every time you execute a data automation flow. In addition, you can connect to your own APIs or develop new ones for your data stack, ensuring a smooth integration with Ikigai. This flexibility empowers teams to adapt quickly to changing data landscapes and leverage insights effectively.

A comprehensive solution for crafting, enhancing, and launching effective landing experiences that successfully turn PLA visitors into paying customers, regardless of the channel or device they use. Our platform can handle numerous product feeds, such as those from Google Merchant Center, to meet the diverse needs of multiple brands across various countries. We ensure that product feeds are updated in real time, reflecting the most current information available on your website. Designed for seamless operation, our SaaS technology functions independently, allowing marketing teams to utilize it without needing any technical expertise. Furthermore, we customize our algorithms for similar products to align with the specific demands of your industry and various product categories. This all-in-one service is dedicated to optimizing customer conversion through relevant landing experiences in any context.

At Roundel, the foundation of our approach lies in building meaningful relationships; by leveraging our exceptional insight into the Target guest and fostering collaboration, we craft media experiences that enable everyone to embrace the joy found in everyday moments. This allows brands to effectively connect with diverse audiences on a large scale. Our profound understanding of the target guest empowers us to present your brand to our community in thoughtful, cooperative, and highly impactful manners. The outcome transcends merely boosting sales; it cultivates deeper connections with the individuals who are vital to your success. To truly resonate with the lives of our target guests, it is essential that we first comprehend their needs and preferences. Armed with this level of insight, we create solutions that are not only human-centric but also elevated and pleasantly surprising. Furthermore, we connect with guests actively searching on Google, utilizing retail-focused ad formats, such as shopping ads, that enhance product visibility on search engine results pages, thereby enriching the overall customer experience. Ultimately, our goal is to transform how brands engage with consumers, creating lasting impressions that foster loyalty and trust.

The premier platform for sponsored product advertisements tailored for both marketplaces and private markets. You have complete control over the quantity, placement, and design of your sponsored product ads. To make informed decisions, you can access a placement report that provides insights into the performance of each ad unit. The campaign management interface is customized to reflect your store’s logo, colors, and branding, including your URL. Advertisers and sellers can easily log into this console via your store’s seller center. We take pride in our advanced algorithms that determine the most effective ad for each interaction, considering factors like relevance, aggregated shopper behavior, bids, and predicted click-through rates, but we understand that you may have additional considerations. You're free to influence the ad selection process as well. Furthermore, we provide a variety of automated email templates to facilitate communication with sellers and advertisers, allowing you to choose which emails get sent and how they are presented. This level of customization ensures that your advertising strategy can align closely with your specific goals and branding.

We provide exceptional advertising revenue and a seamless user experience across all devices by utilizing cutting-edge technology and optimization strategies honed over more than two decades. You can concentrate on your audience while we handle everything else. Instantly connect to a vast programmatic ecosystem and start monetizing your ad inventory across over 20 top-tier ad networks and exchanges. Experience high-quality, carefully selected demand through a single, streamlined platform. Our aim is to assist website owners in effortlessly boosting their ad earnings, allowing them to dedicate their energy to crafting outstanding content. Become one of the 2000+ publishers in our network to enhance and simplify your ad sales process. Increase your effective cost per mille (eCPM) with minimal effort, ensuring you receive the best possible price for every ad impression. By leveraging our advanced technology and industry expertise, we stimulate competition in every auction, putting extra revenue in your pocket consistently. Furthermore, benefit from having all your data consolidated in one location, providing you easy access to all the insights necessary through your own revenue analytics dashboard, which empowers you to make informed decisions. Let us partner with you to unlock the full potential of your advertising strategy.