FreeWheel Beeswax Description
Beeswax offers a best-in class buying platform with unified UI and workflows. It also provides unique data access and premium curated inventory across all channels. Beeswax is based on transparency, customizability and control. It allows you to activate premium programmatic and gives you the ability to access it. Beeswax users can make the most of their programmatic information by logging at log-level. You can manage how you bid to determine which campaign pacing or cost savings priorities. Use the standard algorithms provided by traditional DSPs. Bid modifiers allow for quick and easy control of the UI with a single variable. Bid models can be used to optimize multivariate outcomes. These models are usually based on log-level data insights. You can choose from multiple optimization methods to optimize for unique KPIs that are specific to your campaign. Transparent optimization is possible with transparent optimization based upon campaign performance. You can tailor your reporting and campaigns to meet your goals.
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