Business Software for Acxiom Real Identity

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

As the frontrunner in search intelligence, we offer insights that extend far beyond the information provided by Google Ads. By collaborating with us, you can stay ahead of every market change and competitor action, enabling you to craft a successful strategy. Our innovative blend of unparalleled automation tools and top-tier expertise empowers you to extract maximum value from your PPC investments, enhancing ROI and unlocking your brand's full potential. Witnessing your achievements brings us immense joy, as your triumphs reflect our own. With our proprietary, AI-enhanced technology and a dedicated team of professionals, we enable you to excel in your competitive arena in ways previously unimagined. We streamline your operations, allowing you to concentrate on what truly matters to you and your audience while paving the way for long-term growth. Our goal is to ensure that your journey towards success is as efficient and impactful as possible.

Establish a brand that fosters enduring loyalty by engaging your customers in their preferred spaces. The Vibes platform seamlessly automates interactions through Text, Mobile Wallet, Push notifications, and App Inbox, creating rich and personalized consumer experiences. Leverage your customer data effectively; pinpoint specific attributes and behaviors to enhance mobile-driven revenue via precise targeting of tailored experiences and insightful data analysis. Designed specifically for mobile engagement, Vibes' robust analytics suite provides reliable insights and comprehensive reports. Access real-time performance metrics related to audiences, campaigns, sentiments, revenue, benchmarks, and beyond. Our platform is built with compliance at its core; we integrate prescriptive controls with thorough program compliance reviews and direct carrier connections, ensuring adherence to carrier guidelines as well as TCPA, GDPR, and CCPA regulations. By prioritizing compliance, Vibes empowers your brand to focus on delivering exceptional customer experiences without the worry of legal pitfalls.

In today's landscape, marketers are required to glean and utilize every possible insight when selling, engaging, or supporting customers. Redpoint distinguishes itself by enabling you to manage extensive customer data and turn it into actionable strategies that enhance revenue generation. It adeptly caters to the distinct needs of enterprise marketers, facilitating seamless data exchange between various systems and applications through its extensive array of pre-built connectors, which even includes non-MarkTech solutions. The platform effectively identifies and rectifies data quality issues across different systems while automatically elevating exception handling to designated internal data stewards. You can customize match and merge operations with complete oversight, maintaining a comprehensive version history and prioritizing data sources. This level of orchestration ensures marketers can focus on strategic initiatives while trusting that their data management processes are robust and reliable.

RhythmOne stands out as a frontrunner in providing innovative multiscreen digital advertising solutions. With a strong focus on advanced TV and leveraging one of the most efficient programmatic platforms available, we enable brands to effectively engage with their target audiences, enhancing results for both advertisers and publishers across various devices. Consistently recognized, RhythmOne has once again secured the top position in Pixalate's Global Seller Trust Index. Explore how we create brand-safe environments for our clients and partners. As the landscape of Connected TV evolves into Advanced TV, YuMe by RhythmOne offers expansive reach, precise targeting, tailored creative, and distinctive measurement solutions, allowing brands to seamlessly extend their linear TV and multiscreen digital video initiatives to connected viewers. Additionally, RhythmInfluence by RhythmOne bridges the gap between marketers and enthusiastic influencers, who skillfully integrate branded narratives into the trusted content and social platforms consumers engage with, yielding impactful outcomes that resonate effectively. Through these initiatives, we strive to redefine the advertising experience for both brands and consumers alike.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Oracle Cloud Infrastructure not only accommodates traditional workloads but also provides advanced cloud development tools for modern needs. It is designed with the capability to identify and counteract contemporary threats, empowering innovation at a faster pace. By merging affordability with exceptional performance, it effectively reduces total cost of ownership. As a Generation 2 enterprise cloud, Oracle Cloud boasts impressive compute and networking capabilities while offering an extensive range of infrastructure and platform cloud services. Specifically engineered to fulfill the requirements of mission-critical applications, Oracle Cloud seamlessly supports all legacy workloads, allowing businesses to transition from their past while crafting their future. Notably, our Generation 2 Cloud is uniquely equipped to operate Oracle Autonomous Database, recognized as the industry's first and only self-driving database. Furthermore, Oracle Cloud encompasses a wide-ranging portfolio of cloud computing solutions, spanning application development, business analytics, data management, integration, security, artificial intelligence, and blockchain technology, ensuring that businesses have all the tools they need to thrive in a digital landscape. This comprehensive approach positions Oracle Cloud as a leader in the evolving cloud marketplace.

The Sitoo Platform serves as a cutting-edge POS and Unified Commerce solution tailored for global retailers. In today's market, consumers demand a seamless experience that integrates both in-store and online shopping. The cloud-native design of the Sitoo Platform facilitates this omnichannel approach, turning the concept of Unified Commerce into a tangible reality. By providing real-time data across various sales channels, retailers can efficiently sell and fulfill products from any location while managing returns with ease. Shoppers naturally expect all sales channels to be interconnected and updated in real time. As a progressive retailer, you recognize this need; however, many still perceive true omnichannel solutions as complex and financially burdensome. This is a misconception. Our innovative technology, paired with a dedicated team of retail specialists, simplifies the process. With an API-first strategy that includes a user-friendly REST API and a highly adaptable architecture, the platform is designed for flexible, robust, and seamless integration. Additionally, the presence of pre-built integrations, a unified code base, standardized hardware, and an intuitive user interface ensures rapid deployment and effortless scaling. Consequently, embracing this technology empowers retailers to enhance their service offerings and meet the evolving expectations of their customers.

The Apache Hadoop software library serves as a framework for the distributed processing of extensive data sets across computer clusters, utilizing straightforward programming models. It is built to scale from individual servers to thousands of machines, each providing local computation and storage capabilities. Instead of depending on hardware for high availability, the library is engineered to identify and manage failures within the application layer, ensuring that a highly available service can run on a cluster of machines that may be susceptible to disruptions. Numerous companies and organizations leverage Hadoop for both research initiatives and production environments. Users are invited to join the Hadoop PoweredBy wiki page to showcase their usage. The latest version, Apache Hadoop 3.3.4, introduces several notable improvements compared to the earlier major release, hadoop-3.2, enhancing its overall performance and functionality. This continuous evolution of Hadoop reflects the growing need for efficient data processing solutions in today's data-driven landscape.

Apache Spark™ serves as a comprehensive analytics platform designed for large-scale data processing. It delivers exceptional performance for both batch and streaming data by employing an advanced Directed Acyclic Graph (DAG) scheduler, a sophisticated query optimizer, and a robust execution engine. With over 80 high-level operators available, Spark simplifies the development of parallel applications. Additionally, it supports interactive use through various shells including Scala, Python, R, and SQL. Spark supports a rich ecosystem of libraries such as SQL and DataFrames, MLlib for machine learning, GraphX, and Spark Streaming, allowing for seamless integration within a single application. It is compatible with various environments, including Hadoop, Apache Mesos, Kubernetes, and standalone setups, as well as cloud deployments. Furthermore, Spark can connect to a multitude of data sources, enabling access to data stored in systems like HDFS, Alluxio, Apache Cassandra, Apache HBase, and Apache Hive, among many others. This versatility makes Spark an invaluable tool for organizations looking to harness the power of large-scale data analytics.

The Comprehensive Advertising Solution. A software suite designed for advertisers and agencies, featuring an extensive array of interrelated tools that enable you to discover, monitor, and connect with your target audience through diverse channels. We have developed the most accessible and clear advertising technology platform available today. Each component offers robust individual functionalities while also being capable of integrating flawlessly with other elements of our advertising solution to optimize outcomes. This is all supported by an inclusive strategy that merges with other top-tier technologies and services to help you achieve the best possible results. With a vast international presence, we provide localized support as one of the largest privately-owned and independent advertising technology firms in the world. Our commitment to innovation ensures that we continuously adapt to the evolving needs of the advertising landscape.

The Video Advertising Platform that Consolidates Television, Over-the-Top (OTT), and Digital Video. Designed to achieve peak efficiency in the intricate realm of video advertising, SpotX’s comprehensive video ad serving solution enables publishers to streamline their processes while enhancing profitability. Unify all demand sources and boost revenue through a single, cohesive platform. Automate the sales process of video inventory with tools that ensure complete transparency and maintain brand integrity across all devices. Utilize exclusive first- and third-party audience data in a secure setting to elevate the value of your inventory. Engage with SpotX’s Customer Success Team to customize your video strategy based on your specific key performance indicators (KPIs). Leverage SpotX's buy-side connections to refine your inventory offerings, aiming for optimal fill rates and yield. Gain access to premium supply via SpotX Managed Services Team or programmatic DSP partners, allowing for confident purchasing while utilizing insights and support from our dedicated Account Team. Additionally, the platform's ability to adapt to market changes ensures that your advertising strategy remains effective and relevant over time.

Verve Group operates as a worldwide brand performance advertising platform that seamlessly links brands and publishers to audiences in real time. Its innovative in-app data platform offers a secure and transparent solution for both programmatic and managed-service advertising by integrating location-based audiences with premium global and local supply, tailored specifically for brand performance initiatives. Trusted by leading Fortune 500 companies, Verve Group boasts direct partnerships with over 4,000 top-tier publishers and applications around the globe. As a subsidiary of Media and Games Invest (MGI), the company has established an international footprint with a workforce exceeding 200 employees across more than 25 offices in regions such as the Americas, Europe, Asia, and Oceania. By leveraging location intelligence, Verve Group enables businesses to understand consumer behaviors and interests, fostering authentic connections at precisely the right moment. In the realm of advertising, maintaining relevance is crucial, and our advanced data science capabilities empower brands to develop mobile strategies that are not only contextually relevant but also yield tangible outcomes. Ultimately, Verve Group stands at the forefront of enhancing brand engagement and performance in an ever-evolving digital landscape.

Enhance the effectiveness of your advertising budget by merging the adaptability and precise targeting of digital platforms with the broad reach and esteemed reputation of television. Each advertisement must yield tangible outcomes for your enterprise. Collaborate with us to experiment, learn, and refine your strategies to expedite your business aspirations. Generate tailored audiences from visitors to your website or utilize external data collections. As conversions take place on your site, Simulmedia sharpens its ad delivery to target individuals more inclined to engage. Going beyond typical network rotations and time slots, Simulmedia focuses on the placements that will lead to optimal conversions. If you've previously advertised on TV, Simulmedia can assess your earlier campaigns and enhance their effectiveness right away. By connecting viewer exposure to actionable results, Simulmedia provides insights through a performance dashboard that highlights the key business metrics you value. In addition, Simulmedia conducts tests on various elements like creative content and advertisement length, swiftly optimizing to ensure that Cost Per Views (CPVs) and Cost Per Installations (CPIs) consistently improve, driving sustained growth for your brand. This comprehensive approach ensures that your advertising efforts are not only effective but also adaptable to changing market dynamics.

Marketers today employ a multitude of channels to connect with potential customers, targeting them through the devices they favor. The increasing complexity of marketing strategies, combined with the numerous gadgets individuals use daily to access digital content, complicates the task of pinpointing the identity of the device user and their purchasing patterns. In scenarios where users are not logged in, contemporary tracking methods depend on IP addresses and device IDs to associate users with the email and landing page elements linked to specific marketing initiatives. While these identifiers can offer general insights such as geographic location and past browsing activities, they fall short of revealing the actual identity of the user or their shopping behaviors. FuseCommander addresses this challenge by integrating the complete journey of the buyer, encompassing their favored devices and channels along with the messaging that motivated their decisions. This comprehensive approach allows marketers to understand not just the actions taken but also the context behind those actions, ultimately leading to more effective strategies.

Due to the rise in data breaches and the improper handling of personal data, the management of privacy has become an essential aspect of contemporary marketing. While the General Data Protection Regulation (GDPR) is often viewed primarily as a legal challenge because of the substantial penalties associated with non-compliance, it also offers brands a chance to foster deeper trust with their audience. Research from iProspect reveals that in 2019, a significant 88% of global marketers identified trust as a key priority, aiming to enhance this trust through credibility, relevance, and reliability. In response to consumer privacy regulations like the GDPR, many marketers are adopting tools such as TrustCommander, which notifies users of websites and mobile applications about the personal information being collected, stored, and shared with third parties. TrustCommander effectively blocks the execution of any tracking tags that users have not expressly authorized, ensuring a higher level of transparency. This proactive approach not only safeguards consumer data but also reinforces the relationship between brands and their customers.

Promote your brand through Outbrain's premier publisher network and reach a precisely targeted audience that is highly engaged. While we pinpoint your ideal consumers, you can focus on achieving impactful business outcomes. Outbrain facilitates connections for brands and agencies with a vast segment of the global consumer base that interacts with content across the open web. Enhance your visibility, educate potential customers, and sway them while they are in exploration mode. Drive conversions at the lower end of the funnel such as purchases, app installations, and video views, among other actions. With our platform, you can ensure your content gains visibility, expands your audience, and boosts your online revenue. We serve as a vital element in the technology infrastructure of media companies, enabling them to effectively compete against large platforms for audience growth, interaction, and loyalty. Our years of expertise and commitment to innovation have positioned Outbrain as a leader in recommendation technology, continually enhancing how content of all types and formats is discovered across various devices. Join us to leverage these advancements and optimize your content's reach in an ever-evolving digital landscape.

Strengthen your connections by utilizing cross-channel messaging throughout every stage of the customer journey. Marigold Engage, previously known as Selligent, is a robust, adaptable, and customizable email marketing platform that empowers businesses, regardless of their size, to create and implement marketing initiatives, enhance audience segments, design highly tailored offers and communications, optimize strategies, increase conversion rates, and boost revenue. Engage with your customers at the ideal moment and location by delivering timely, automated, and personalized messages across channels such as email, SMS, web, and social media. With AI-powered recommendations, you can enhance conversions, foster engagement, and cultivate brand loyalty through machine learning algorithms that provide real-time suggestions based on both behavioral and contextual insights. Tailor your communications by sending personalized messages that anticipate user actions, promote offers by leveraging prior engagements, and maximize the potential of your most valuable resource – your data. Additionally, leveraging such insights can facilitate long-term customer relationships and drive sustainable growth for your organization.

MRI's flexible and comprehensive technology platform, coupled with an open and connected ecosystem, meets the unique needs real estate businesses. This includes property-level management and accounting as well as investment modeling and analytics for global commercial and residential markets. MRI is a pioneer in the real estate software industry. It has nearly five decades worth of experience and insight. MRI Software empowers real estate companies to grow their businesses and gain a competitive edge by providing innovative solutions and a rich ecosystem of partners. After CallMaX, ResidentCheck, Tenmast Software, HAB, Inc., and Tenmast Software, ecosystems is MRI Software's fourth acquisition of multifamily software in the last twelve months. This latest acquisition furthers MRI's commitment in the multifamily sector. ecosystems is the leading developer of cloud-based software that is specifically designed for multi-family condos.

At the core of Basis lies our renowned omni-channel demand-side platform (DSP), designed for exceptional speed and efficiency, ensuring your programmatic campaigns succeed. By utilizing Basis' advanced artificial intelligence engine, you can achieve superior results for your campaigns. Opt for either algorithmic or machine learning optimization, which continuously assesses data from over 30 different campaign metrics to align with your specific objectives. This enables you to make informed, optimized decisions that enhance overall performance. With Basis' robust performance automation, you can scale your efforts effectively. Engage users in real-time through advanced geo-fencing features that let you pinpoint specific locations on a map, upload street addresses, or target various places by category. Build audiences based on users who have visited a particular location, address, or category. Additionally, Centro capitalizes on over 15 years of strong publisher partnerships to offer you an unparalleled library of more than 2,000 active private marketplace deals across a wide range of leading websites, ensuring you have access to exceptional advertising opportunities. This extensive network allows for greater flexibility and creativity in campaign execution, ultimately driving more impactful results.

HCL Domino is a secure, enterprise-grade application development platform that helps you solve workflow and process problems quickly. Domino v11's latest release promises more value and lower TCO. Domino v11 is a significant milestone in our ongoing commitment to enriching the Domino ecosystem and ensuring a modern platform that supports the next generation of business users. Domino v11 offers new mobile-app capabilities, enterprise authentication, and a new low code app builder called Domino Volt. Here are some reasons to upgrade to Domino v11. You should add a low-code tool in your arsenal. Domino Volt doesn't require any IT skills or specialized Domino knowledge. It allows anyone in your company to create enterprise apps to solve any business problem. We've got you covered. We have all the resources you need to make the upgrade easy and stress-free, whether you want more information about the latest features and benefits or technical assistance upgrading.

The Commanders Act Customer Data Platform empowers businesses to boost both sales and customer loyalty by fostering significant connections with their leads and clientele. As the expenses associated with acquiring new customers continue to escalate, conversion rates remain stagnant at around 2.5%-5%. To enhance marketing effectiveness, brands are increasingly gathering valuable data insights—including behavioral, demographic, and psychographic information—from every interaction with leads and customers. This highlights the necessity of collecting comprehensive data from all customer engagements. Additionally, it’s essential to cleanse, standardize, and securely store this information in a centralized database that is readily accessible to all marketing channels and utilized by sales and customer service teams within their CRM systems. To adopt a truly customer-centric approach, marketers must prioritize being data-driven, making it vital for them to access trustworthy data that allows for a thorough evaluation of their marketing strategies and techniques. By harnessing these insights, businesses can tailor their offerings more effectively to meet customer needs.

Achieve business success by connecting with individuals authentically, efficiently, and at the most opportune times. Access and interact with over one billion targeted users through top-tier publishers on the foremost native discovery platform. Craft distinctive and pertinent advertising experiences by leveraging Taboola's insights into user behavior and versatile creative options. Accomplish your marketing goals—enhance visibility, acquire valuable leads, and motivate customers to engage online effectively. By doing so, you can create a more impactful presence in your market.

Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.