Best eCommerce Tools for Google Analytics

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Advantage is a superior subscription management system that allows you to order products and services with total flexibility. Flexibility allows you to run your business efficiently in the way that you want. You need a market-responsive order-to-cash solution to keep up with the increasing consumer preference for subscription and membership models.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team. Moby by Triple Whale is an innovative AI-driven data platform designed to help brands and agencies unlock deep marketing insights quickly and efficiently. Its AI agents automatically analyze performance data across marketing channels, identifying trends in creative effectiveness, customer retention, and acquisition strategies. These agents provide precise recommendations on budget allocation to maximize return on investment and offer actionable fixes to increase website conversion rates. Trusted by brands like LSKD, Dixxon Flannel Company, and Porter Media, Moby has demonstrated success in detecting affiliate fraud, slashing reporting time, and boosting ROAS without increasing ad spend.

We simplify the process of automatic price adjustments, making it quick and effortless to implement. Since our inception in 2011, we have amassed extensive expertise across various sectors, understanding the unique pricing dynamics of each one. Price2Spy empowers eCommerce professionals to monitor, track, and analyze the pricing and stock levels of their competitors and retailers. Our clients benefit from comprehensive price tracking and a variety of reporting tools to help them dissect the data. Additionally, our solution is crafted to integrate seamlessly into your existing workflows, minimizing any disruption. You can connect our pricing tool with any of the 12 supported eCommerce platforms, including Magento, Shopify, BigCommerce, WooCommerce, PrestaShop, 3dCart, and more, as well as with Google Analytics or your own systems via our API.

BetterCommerce provides the power and flexibility of large-scale enterprises with a moderate budget while offering amazing agility to enable your business to create the perfect commerce solution. Composable commerce is the creation of an ecommerce platform from interchangeable building blocks. Instead of using a single technology, it uses what best suits the needs. You have complete flexibility. You can choose from an all-inclusive platform or separate modules depending on your needs. Performance is improved with site map, shopping feeds and URL redirects. You can also easily customize meta rules. Your entire store can be run on SSL to make sure it is secure and give your customers more confidence. Partner with a provider that is willing to help you grow and choose a bespoke pricing option that suits your business.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

Magento Business Intelligence is a powerful cloud-based platform that specializes in data management and analytics. This service allows users to seamlessly consolidate and oversee their various data sources, develop data models, generate reports and charts, and ensure a unified source of truth. Upon activating your Magento Business Intelligence account, you link your Magento database to the platform, instantly gaining access to five comprehensive dashboards containing around 100 insightful reports. These reports are crafted to help you analyze your data effectively and address key questions such as: “What is the month-over-month growth of my orders?”, “Who are my most dedicated customers?”, and “Is my coupon strategy yielding the intended results?”. Additionally, the platform's user-friendly interface makes it easy for businesses of all sizes to harness the power of their data for informed decision-making.

OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our mission is to improve the quality of business decisions that make people data-driven. More than 27,000+ customers from 130+ countries trust their analytics to OWOX. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

Peel offers an intuitive and automated analytics platform that enables you to assess your data effectively, enhancing both customer acquisition and retention strategies. By simply connecting your Shopify store(s), you can witness a remarkable transformation in your data within just a few hours. Peel curates and delivers the most critical data, KPIs, and trend analyses to your e-commerce team, ensuring that everyone has quick and easy access to vital insights. You'll find a variety of visual representations, including graphs, tables, cohorts, and charts, all showcasing your historical data for comprehensive exploration. With just a few clicks, you can unlock this information, make informed decisions, and drive significant business growth, paving the way for a data-driven future.

MESA is an AI-driven automation platform designed to connect third-party apps and reduce manual operational work for businesses. It enables teams to automate routine workflows such as data syncing, inventory updates, and customer operations while maintaining consistency and accuracy across systems. Using configurable, AI-assisted automations, MESA adapts to existing processes and scales alongside growing operational complexity, allowing teams to focus on higher-level work instead of repetitive tasks.

To enhance your revenue and strengthen customer relationships, consider integrating embedded analytics plugins and mobile applications, which serve as essential tools for your business. With automated updates, you can save valuable time while leveraging the expertise of skilled developers. Equip your clients with actionable insights that empower them to elevate their business and achieve growth alongside you. Regardless of the specific aspect of an online store that requires analysis, we are here to ensure your clients have comprehensive support. Assist your clients in optimizing inventory, assessing marketing campaigns, and selecting the ideal locations for their point-of-sale systems, among other services. The focus of our strategic product development revolves around gathering feedback from various sources, analyzing it, and determining which suggestions to incorporate into the product and their implementation timeline. If you need to keep an eye on your business in real-time, download our mobile app to effortlessly monitor your daily orders and stay informed about your operational status. This way, you can make quick decisions that drive your success forward.

Our all-in-one software suite allows you to sell more and streamline your back-office. Automate selling, buying, and fulfillment all from one platform. Automated synchronization of your product catalog with Amazon and ebay, Google, ecommerce web stores, as well as many other marketplaces or advertising venues. Our integrated Point-of-Sale system was designed for quick checkout and consultation special orders. Integrated label printing, smart rate shopping, and optimized warehouse management streamline shipping while replenishment suggestions, barcode receipt, and barcode receiving speed up new arrivals to the market. Different pricing strategies, document templates and product catalogues can be used for each market, brand, corporate identity or customer. Unique identities help you align your goals with customer expectations and other regulations. No matter how small or large your business is, you have access to the most powerful features of our platform.

Elevar enhances the capabilities of Shopify brands by utilizing Google Analytics and Google Tag Manager to facilitate quicker growth. This is achieved through a reliable data layer, visual analytics tools, tag error monitoring, and the addition of server-side tagging with the Facebook Conversion API. To effectively analyze and optimize performance, establishing a robust data framework is essential. Elevar simplifies intricate setups—such as data layers and Facebook Conversion API integrations—into effortless one-click solutions. If you find yourself limited to basic reports in Google Analytics while seeking deeper insights to boost your conversion rates, our Chrome Extension empowers non-technical users to effortlessly implement custom user behavior event tracking through a user-friendly interface. This data can then be examined in Elevar or Google Analytics for actionable insights. Furthermore, ensuring that your marketing pixels, or tags, operate correctly with accurate attribution is vital, as faulty or misleading conversion data can lead to significant expenses. Ultimately, Elevar provides the tools necessary for brands to transform their data into valuable insights and drive their growth effectively.

Stay focused on your sales performance. Gain immediate visibility into your sales figures and receive valuable insights regarding the trajectory of your business. This feature on your ecommerce dashboard provides a detailed breakdown of your total sales, including shipping costs, taxes, transaction fees, product expenses, and net profit. You can analyze this data on a daily basis as well as over extended periods. Track how effectively your visitors are transforming into customers as they navigate through your sales funnel. Additionally, you will be alerted to any increases in cart abandonment rates, which could indicate significant issues hindering potential customers from finalizing their purchases. Identify which marketing channels are generating the most revenue and discern the ones that are lagging behind. The visual representation of revenue trends from each channel over time allows you to detect any irregular fluctuations that may point to emerging opportunities or existing challenges. Keeping an eye on these metrics is crucial for making informed business decisions and optimizing your sales strategies effectively.

Gain practical insights for your direct-to-consumer brand with a personalized, comprehensive overview that requires no engineering expertise. With just a single click, you can integrate all your marketing data and analyze it directly within the application. Real-time detection of insightful trends and anomalies becomes effortless, eliminating the need for tedious spreadsheets filled with numerous tabs. Centralize your marketing data sources seamlessly, as we support all major connectors utilized by D2C brands. You won’t have to worry about maintaining a data pipeline or setting up a data warehouse; we take care of that for you. Instantly compute and analyze key performance indicators with ease. Our pre-defined dashboards allow you to visualize crucial metrics such as Customer Acquisition Cost, Lifetime Value, and Retention Cohorts, which are essential for monitoring and enhancing your store's performance. Furthermore, you have the freedom to customize these charts to fit your unique metrics and definitions, as all visualizations are constructed using SQL, enabling your team or ours to tailor them as needed. The flexibility and user-friendliness of our platform empower you to make informed decisions faster than ever before.

To effectively initiate and establish retargeting funnels while generating a list through platforms like Facebook Ads and Google Ads, you'll need the right tools. The speed at which your sales occur is crucial for achieving a high ranking on Amazon. By leveraging promotions, you can create the necessary momentum to boost your organic sales. Emulate the successful launch strategies of 7- and 8-figure sellers by utilizing resources such as landing pages, Messenger, and the Search Find Buy method. With launch services and direct funnels to Amazon, you are essentially borrowing traffic, so it’s essential to take ownership of your launches by collecting emails, thereby creating a competitive edge with an email list. There's no need to rely on developers, funnel specialists, or spend countless hours crafting your promotions; LandingCube’s tools are designed to be efficient, straightforward, and user-friendly. Instead of merely keeping pace with your competitors, you can shift the dynamic and have them vying for your position by utilizing the strategies of successful million-dollar sellers. Our Amazon landing pages facilitate the collection of email addresses in return for coupon codes, or you can provide rebates to your customers, enhancing their shopping experience. Ultimately, mastering these techniques will empower you to dominate your niche and achieve sustained success.

A new data stream that assigns revenue to marketing channels, automates personalization of emails, and more. It's free to try for 14 days. You can get accurate and actionable information from customers when they are eager to share it. No annoying interrogations required. It's a simple, straight-forward install that works immediately and stays on-brand. No developer required (even on Shopify Plus!) Your survey will be automatically injected. Every minute that you don't run a Fairing Survey is a minute of your customer insights being lost. Instead of spending weeks implementing a complicated martech tool, stream data directly from your customers. Before you pay us a dime, gather meaningful and actionable insights. To get clarity on customer responses, use our most requested feature. Without the need for a complicated form, you can get that critical second layer of attribution data.

Begin making more lucrative business choices informed by the most precise customer behavior insights and month-to-month lifetime value (LTV) forecasts available from any Shopify application. Effective business strategies are rooted in a clear comprehension of your customers' genuine worth. Our Predictive LTV Model assesses the lifetime values of past, current, and prospective customers, enabling you to cultivate a more profitable and enduring direct-to-consumer (D2C) brand. Uncover which customers contribute to your current and future profitability, and utilize their transaction information to identify similar prospects. Our machine-learning predictive model is founded on the transaction histories of millions of customers across numerous D2C brands, offering you the chance to ground all your marketing, sales, and product development initiatives in proven analytics. By harnessing this powerful tool, you can make informed decisions that propel your business to new heights.

Introducing the ultimate platform designed specifically for eCommerce merchants aiming to enhance their profit optimization strategies! Our service integrates first-party profit data per sale directly into major marketing platforms like Facebook Ads, Google Ads, and Google Analytics. With our system, you can focus on genuine profits (POAS) instead of just revenue metrics or average target ROAS, ensuring your marketing budget is utilized efficiently and effectively. Enjoy peace of mind knowing that your advertising investments are both safe and lucrative! Additionally, we provide a comprehensive suite of tools for eCommerce profitability enhancement, including detailed profit and loss dashboards, insights into profit per order, customer lifetime analytics, and the ability to monitor profitability across various marketing campaigns, products, and customer segments. Gain real-time insights and actionable tips to elevate your online store further, and don't forget, we also offer a free version for tracking profits and managing expenses! Whether you're just starting or looking to scale, our platform is here to support your growth every step of the way.

Loop is a Shopify app designed for subscriptions that enables direct-to-consumer (DTC) brands to boost their average order value and minimize cancellations through a gamified rewards system and a fully customizable subscriber portal. Our mission at Loop is to simplify the subscription process for DTC brands globally, ensuring that the DTC community can provide an exceptional experience for their subscribers. Unlike typical subscription applications, Loop aims to position itself as a true partner in your journey toward subscription growth, working collaboratively to enhance your business success. By focusing on innovative solutions, we strive to transform the way brands engage with their customers on a subscription basis.

Brands utilize Replo to design cohesive and efficient ecommerce experiences that align perfectly with their identity. You can get started in under five minutes by choosing from our expertly crafted templates or by creating your own from scratch. With Replo, you can add distinctive layouts and assets without dedicating countless hours to coding. The high-performance pages created with Replo won't impede the functionality of your Shopify store. Our saved sections and design systems empower your team to develop digital experiences that maintain a consistent brand feel. Since Replo pages are integrated with Shopify, your analytics will function seamlessly right away. Additionally, Replo automatically retrieves product data from your Shopify store, allowing you to manage everything from a single platform. Furthermore, our complimentary Figma file can be used by any team, regardless of their use of Replo, making it a versatile tool for various projects. This flexibility ensures that teams can innovate without limitations, fostering creativity and efficiency.

Create efficient ecommerce sales funnels designed to boost your conversion rates, streamline fulfillment processes, and effectively market to your customers, among other benefits. Our funnel builder empowers you to design your own funnels effortlessly, utilizing a user-friendly drag-and-drop editor to personalize your funnel pages. It's crucial to note that over half of website visitors will abandon a site if it doesn’t load within three seconds, but with our solution, you'll never have to worry about losing customers due to slow page speeds again. Seamlessly integrate your new orders with platforms like Shopify, ShipStation, Google Sheets, and more, enabling you to manage inventory and fulfill orders while enjoying numerous advanced features that eliminate common ecommerce headaches. Capture sales from the 70% of users who typically abandon their carts by sending personalized emails directly through Funnelish or your preferred autoresponder. With a strong commitment to your success, Funnelish’s dedicated customer support team is always on standby, ready to assist you in enhancing your ecommerce brand and refining your sales funnel for optimal performance. Your journey to a more successful online business begins with our innovative tools and exceptional support.