Best eCommerce Analytics Software for Google Analytics

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team. Moby by Triple Whale is an innovative AI-driven data platform designed to help brands and agencies unlock deep marketing insights quickly and efficiently. Its AI agents automatically analyze performance data across marketing channels, identifying trends in creative effectiveness, customer retention, and acquisition strategies. These agents provide precise recommendations on budget allocation to maximize return on investment and offer actionable fixes to increase website conversion rates. Trusted by brands like LSKD, Dixxon Flannel Company, and Porter Media, Moby has demonstrated success in detecting affiliate fraud, slashing reporting time, and boosting ROAS without increasing ad spend.

BetterCommerce provides the power and flexibility of large-scale enterprises with a moderate budget while offering amazing agility to enable your business to create the perfect commerce solution. Composable commerce is the creation of an ecommerce platform from interchangeable building blocks. Instead of using a single technology, it uses what best suits the needs. You have complete flexibility. You can choose from an all-inclusive platform or separate modules depending on your needs. Performance is improved with site map, shopping feeds and URL redirects. You can also easily customize meta rules. Your entire store can be run on SSL to make sure it is secure and give your customers more confidence. Partner with a provider that is willing to help you grow and choose a bespoke pricing option that suits your business.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

Our cutting-edge analytics platform, combined with a seasoned ecommerce team, reveals valuable insights that foster profitable expansion for brands on Amazon. Established by industry experts who have created successful eight-figure brands, iDerive provides a comprehensive omnichannel analytics SaaS solution alongside customized brand services. By leveraging intelligent automation, we make intricate Amazon data accessible, enabling you to identify performance influencers, increase sales, reduce expenses, and enhance overall profitability. More than just a tool, we act as a strategic ally, offering essential services such as account evaluations, media oversight, complete brand management, and the recovery of vendor fees. We emphasize steady growth while ensuring that sales and media performance metrics are precisely tracked. Our real-time analytics platform facilitates informed decision-making, thereby improving the competitive standing of businesses. Our dedicated data science team employs recombinant analysis techniques to generate actionable insights, allowing brands to scale their profitability effectively while adapting to market changes. Additionally, our commitment to innovation ensures that we remain at the forefront of ecommerce analytics, continuously refining our approach to meet the evolving needs of our clients.

Magento Business Intelligence is a powerful cloud-based platform that specializes in data management and analytics. This service allows users to seamlessly consolidate and oversee their various data sources, develop data models, generate reports and charts, and ensure a unified source of truth. Upon activating your Magento Business Intelligence account, you link your Magento database to the platform, instantly gaining access to five comprehensive dashboards containing around 100 insightful reports. These reports are crafted to help you analyze your data effectively and address key questions such as: “What is the month-over-month growth of my orders?”, “Who are my most dedicated customers?”, and “Is my coupon strategy yielding the intended results?”. Additionally, the platform's user-friendly interface makes it easy for businesses of all sizes to harness the power of their data for informed decision-making.

SessionStack uses cutting-edge session recording technology empowered by AI to form a Digital Experience Analytics platform. This platform aids e-commerce businesses in pinpointing customer obstacles, drop-off points, and untapped conversion prospects. The platform's insights speed up the optimization of the overall user experience by leveraging data-driven optimization of conversion rates. Our proprietary machine-learning models cater perfectly to e-commerce decision-makers aiming for revenue maximization. SessionStackAI combines qualitative and quantitative user data to fuel a comprehensive overview of website or mobile app interactions. With its auto-capture features and extensive retrospective data, the platform ensures a thorough analysis, detecting any friction points or new conversion possibilities in real-time.

OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our mission is to improve the quality of business decisions that make people data-driven. More than 27,000+ customers from 130+ countries trust their analytics to OWOX. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

Peel offers an intuitive and automated analytics platform that enables you to assess your data effectively, enhancing both customer acquisition and retention strategies. By simply connecting your Shopify store(s), you can witness a remarkable transformation in your data within just a few hours. Peel curates and delivers the most critical data, KPIs, and trend analyses to your e-commerce team, ensuring that everyone has quick and easy access to vital insights. You'll find a variety of visual representations, including graphs, tables, cohorts, and charts, all showcasing your historical data for comprehensive exploration. With just a few clicks, you can unlock this information, make informed decisions, and drive significant business growth, paving the way for a data-driven future.

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

To enhance your revenue and strengthen customer relationships, consider integrating embedded analytics plugins and mobile applications, which serve as essential tools for your business. With automated updates, you can save valuable time while leveraging the expertise of skilled developers. Equip your clients with actionable insights that empower them to elevate their business and achieve growth alongside you. Regardless of the specific aspect of an online store that requires analysis, we are here to ensure your clients have comprehensive support. Assist your clients in optimizing inventory, assessing marketing campaigns, and selecting the ideal locations for their point-of-sale systems, among other services. The focus of our strategic product development revolves around gathering feedback from various sources, analyzing it, and determining which suggestions to incorporate into the product and their implementation timeline. If you need to keep an eye on your business in real-time, download our mobile app to effortlessly monitor your daily orders and stay informed about your operational status. This way, you can make quick decisions that drive your success forward.

Elevar enhances the capabilities of Shopify brands by utilizing Google Analytics and Google Tag Manager to facilitate quicker growth. This is achieved through a reliable data layer, visual analytics tools, tag error monitoring, and the addition of server-side tagging with the Facebook Conversion API. To effectively analyze and optimize performance, establishing a robust data framework is essential. Elevar simplifies intricate setups—such as data layers and Facebook Conversion API integrations—into effortless one-click solutions. If you find yourself limited to basic reports in Google Analytics while seeking deeper insights to boost your conversion rates, our Chrome Extension empowers non-technical users to effortlessly implement custom user behavior event tracking through a user-friendly interface. This data can then be examined in Elevar or Google Analytics for actionable insights. Furthermore, ensuring that your marketing pixels, or tags, operate correctly with accurate attribution is vital, as faulty or misleading conversion data can lead to significant expenses. Ultimately, Elevar provides the tools necessary for brands to transform their data into valuable insights and drive their growth effectively.

Stay focused on your sales performance. Gain immediate visibility into your sales figures and receive valuable insights regarding the trajectory of your business. This feature on your ecommerce dashboard provides a detailed breakdown of your total sales, including shipping costs, taxes, transaction fees, product expenses, and net profit. You can analyze this data on a daily basis as well as over extended periods. Track how effectively your visitors are transforming into customers as they navigate through your sales funnel. Additionally, you will be alerted to any increases in cart abandonment rates, which could indicate significant issues hindering potential customers from finalizing their purchases. Identify which marketing channels are generating the most revenue and discern the ones that are lagging behind. The visual representation of revenue trends from each channel over time allows you to detect any irregular fluctuations that may point to emerging opportunities or existing challenges. Keeping an eye on these metrics is crucial for making informed business decisions and optimizing your sales strategies effectively.

Gain practical insights for your direct-to-consumer brand with a personalized, comprehensive overview that requires no engineering expertise. With just a single click, you can integrate all your marketing data and analyze it directly within the application. Real-time detection of insightful trends and anomalies becomes effortless, eliminating the need for tedious spreadsheets filled with numerous tabs. Centralize your marketing data sources seamlessly, as we support all major connectors utilized by D2C brands. You won’t have to worry about maintaining a data pipeline or setting up a data warehouse; we take care of that for you. Instantly compute and analyze key performance indicators with ease. Our pre-defined dashboards allow you to visualize crucial metrics such as Customer Acquisition Cost, Lifetime Value, and Retention Cohorts, which are essential for monitoring and enhancing your store's performance. Furthermore, you have the freedom to customize these charts to fit your unique metrics and definitions, as all visualizations are constructed using SQL, enabling your team or ours to tailor them as needed. The flexibility and user-friendliness of our platform empower you to make informed decisions faster than ever before.

Begin making more lucrative business choices informed by the most precise customer behavior insights and month-to-month lifetime value (LTV) forecasts available from any Shopify application. Effective business strategies are rooted in a clear comprehension of your customers' genuine worth. Our Predictive LTV Model assesses the lifetime values of past, current, and prospective customers, enabling you to cultivate a more profitable and enduring direct-to-consumer (D2C) brand. Uncover which customers contribute to your current and future profitability, and utilize their transaction information to identify similar prospects. Our machine-learning predictive model is founded on the transaction histories of millions of customers across numerous D2C brands, offering you the chance to ground all your marketing, sales, and product development initiatives in proven analytics. By harnessing this powerful tool, you can make informed decisions that propel your business to new heights.

Introducing the ultimate platform designed specifically for eCommerce merchants aiming to enhance their profit optimization strategies! Our service integrates first-party profit data per sale directly into major marketing platforms like Facebook Ads, Google Ads, and Google Analytics. With our system, you can focus on genuine profits (POAS) instead of just revenue metrics or average target ROAS, ensuring your marketing budget is utilized efficiently and effectively. Enjoy peace of mind knowing that your advertising investments are both safe and lucrative! Additionally, we provide a comprehensive suite of tools for eCommerce profitability enhancement, including detailed profit and loss dashboards, insights into profit per order, customer lifetime analytics, and the ability to monitor profitability across various marketing campaigns, products, and customer segments. Gain real-time insights and actionable tips to elevate your online store further, and don't forget, we also offer a free version for tracking profits and managing expenses! Whether you're just starting or looking to scale, our platform is here to support your growth every step of the way.

Empower your business decisions with data-driven insights, manage your cash flow effectively, and enhance your access to capital through the forecasting and financing tools offered by Brightflow AI. By consolidating real-time data from all your channels into a single, user-friendly platform, Brightflow AI equips entrepreneurs with immediate cash flow predictions, insightful business analytics, and innovative financing solutions. Prevent cash shortages and accurately anticipate inflows and outflows; improved ordering and operational efficiency start with precise forecasts. Tailor sales predictions according to your unique patterns and current data, boost your creditworthiness, and prepare to secure loans effortlessly. Track daily and monthly revenue trends to easily identify opportunities for growth while benefiting from increased access to capital. With these tools at your disposal, your business can thrive in a competitive landscape.

Link your analytics accounts to allow our AI to swiftly transform intricate data into straightforward, actionable reports that propel your ecommerce growth. Customize the timing and frequency of your reports to align with your schedule and specific business requirements. Benefit from clear, succinct automated reports delivered directly to you, facilitating prompt actions and informed decision-making. Uncover vulnerabilities in your key performance indicators and receive targeted strategies to foster measurable enhancements and achieve your objectives. Enjoy precise, reliable data, which will enhance the trustworthiness of your insights and the effectiveness of your decision-making process. After integrating the analytics AI with your data analytics platform, a secure AWS instance will be activated to host your personalized analytics AI application, ensuring a seamless and efficient user experience. This setup not only streamlines your reporting but also empowers you to focus on strategic growth initiatives.

E-commerce Profit and LTV Analytics. Keeping track of your profits and marketing effectiveness should be straightforward. Access the real-time insights necessary for making lucrative decisions. We have created a solution we wished existed for ourselves: automated data analysis that delivers precise profit calculations. Evaluate your net profit per order after accounting for all expenses, such as shipping, advertising costs, transaction fees, discounts, and refunds. Everything is consolidated in one platform—no spreadsheets required. Say goodbye to juggling multiple analytics tools while still being unaware of your daily profit figures. Receive daily profit notifications to stay informed about your business's financial health. We integrate store profit information with advertising data from all your marketing channels, enabling you to identify which campaigns yield the best profits and exhibit the highest LTV:CAC ratio after accounting for all relevant costs, including shipping, refunds, and cost of goods sold. This streamlined approach allows for a clearer understanding of your overall financial performance and empowers you to make informed decisions.

Unify, enhance, and display all your data seamlessly in a single platform. Glew serves as a business intelligence solution for eCommerce, catering to organizations of any scale. With over 200 pre-configured KPIs and the ability to create custom reports, we ensure you have all the tools you need at your fingertips. Link data from every aspect of your business to gain insights that can effectively boost your profitability. Glew offers integration with top-tier tools across various sectors such as eCommerce, operations, marketing, and warehouse management, facilitating comprehensive cross-platform reporting. Our intelligent data connections provide insights that span your entire organization. Experience quicker access to data-driven insights, thanks to features specifically designed to streamline processes and reduce manual reporting efforts. Take advantage of immediate dashboards, automate your regular reports, and receive daily performance updates directly in your inbox. Keep track of the vital metrics that influence your success. Generate reports on a wide array of factors including customers, products, channels, and subscriptions, all while utilizing powerful performance KPIs, ready-made visualizations, and advanced data filtering and segmentation. With Glew, you're not just analyzing data; you're transforming it into actionable strategies for growth.

Integrate all your stores, payment processors, and Google Analytics into one comprehensive application. Gain insightful business analytics that cover sales, product performance, subscriptions, customer interactions, and visitor metrics. With platforms like PayPal, Stripe, WooCommerce, Etsy, Shopify, and Google Analytics, crucial business data often becomes fragmented across various merchant services, shopping carts, and analytical tools. This fragmentation leads to duplicates, missing data, and inconsistent records. Consequently, without access to precise and unified information, you may find yourself making decisions based on guesswork. This can result in lost revenue opportunities, higher customer churn, increased workload, and an ongoing sense of disorder. By utilizing this integrated solution, you will establish a single source of truth for your orders, products, and customer data, allowing you to view all essential statistics at a glance. Additionally, you can generate tailored reports, conduct deep dives, and segment your data instantly. You will be able to answer vital questions such as current revenue trends, popular products, optimal selling times, potential upsell items, and identify your most valuable customers, ultimately enhancing your business strategy. With this system, clarity and efficiency become attainable goals for your operations.

Cerebra is a no-code solution for decision intelligence that empowers marketing and merchandising teams to enhance their operations through data-driven strategies rather than mere speculation. Transition from traditional retail methods to a dynamic real-time retail experience, eliminating chances for missed opportunities, excess inventory, or incorrectly priced SKUs. Instead of inundating users with data that requires extensive analysis, Cerebra provides timely recommendations that include predicted business outcomes, streamlining productivity with impactful insights and actions. By harnessing AI to proactively enhance profitability and decrease waste, operations can be accelerated in real-time. With Cerebra, actionable insights are executed automatically, promoting data-driven decision-making at every level. The platform continuously processes both internal and external data sources to uncover insights that not only boost brand profitability but also enhance customer satisfaction and reduce inventory surplus. Additionally, there is no necessity for staff training in complex areas such as big data analytics, business intelligence, or data manipulation, making it accessible for all users. This innovative approach ensures that teams can focus on strategic initiatives rather than getting bogged down in data complexity.