Best eCommerce Analytics Software for Google Ads

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team. Moby by Triple Whale is an innovative AI-driven data platform designed to help brands and agencies unlock deep marketing insights quickly and efficiently. Its AI agents automatically analyze performance data across marketing channels, identifying trends in creative effectiveness, customer retention, and acquisition strategies. These agents provide precise recommendations on budget allocation to maximize return on investment and offer actionable fixes to increase website conversion rates. Trusted by brands like LSKD, Dixxon Flannel Company, and Porter Media, Moby has demonstrated success in detecting affiliate fraud, slashing reporting time, and boosting ROAS without increasing ad spend.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

Our cutting-edge analytics platform, combined with a seasoned ecommerce team, reveals valuable insights that foster profitable expansion for brands on Amazon. Established by industry experts who have created successful eight-figure brands, iDerive provides a comprehensive omnichannel analytics SaaS solution alongside customized brand services. By leveraging intelligent automation, we make intricate Amazon data accessible, enabling you to identify performance influencers, increase sales, reduce expenses, and enhance overall profitability. More than just a tool, we act as a strategic ally, offering essential services such as account evaluations, media oversight, complete brand management, and the recovery of vendor fees. We emphasize steady growth while ensuring that sales and media performance metrics are precisely tracked. Our real-time analytics platform facilitates informed decision-making, thereby improving the competitive standing of businesses. Our dedicated data science team employs recombinant analysis techniques to generate actionable insights, allowing brands to scale their profitability effectively while adapting to market changes. Additionally, our commitment to innovation ensures that we remain at the forefront of ecommerce analytics, continuously refining our approach to meet the evolving needs of our clients.

Magento Business Intelligence is a powerful cloud-based platform that specializes in data management and analytics. This service allows users to seamlessly consolidate and oversee their various data sources, develop data models, generate reports and charts, and ensure a unified source of truth. Upon activating your Magento Business Intelligence account, you link your Magento database to the platform, instantly gaining access to five comprehensive dashboards containing around 100 insightful reports. These reports are crafted to help you analyze your data effectively and address key questions such as: “What is the month-over-month growth of my orders?”, “Who are my most dedicated customers?”, and “Is my coupon strategy yielding the intended results?”. Additionally, the platform's user-friendly interface makes it easy for businesses of all sizes to harness the power of their data for informed decision-making.

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

Peel offers an intuitive and automated analytics platform that enables you to assess your data effectively, enhancing both customer acquisition and retention strategies. By simply connecting your Shopify store(s), you can witness a remarkable transformation in your data within just a few hours. Peel curates and delivers the most critical data, KPIs, and trend analyses to your e-commerce team, ensuring that everyone has quick and easy access to vital insights. You'll find a variety of visual representations, including graphs, tables, cohorts, and charts, all showcasing your historical data for comprehensive exploration. With just a few clicks, you can unlock this information, make informed decisions, and drive significant business growth, paving the way for a data-driven future.

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

Elevar enhances the capabilities of Shopify brands by utilizing Google Analytics and Google Tag Manager to facilitate quicker growth. This is achieved through a reliable data layer, visual analytics tools, tag error monitoring, and the addition of server-side tagging with the Facebook Conversion API. To effectively analyze and optimize performance, establishing a robust data framework is essential. Elevar simplifies intricate setups—such as data layers and Facebook Conversion API integrations—into effortless one-click solutions. If you find yourself limited to basic reports in Google Analytics while seeking deeper insights to boost your conversion rates, our Chrome Extension empowers non-technical users to effortlessly implement custom user behavior event tracking through a user-friendly interface. This data can then be examined in Elevar or Google Analytics for actionable insights. Furthermore, ensuring that your marketing pixels, or tags, operate correctly with accurate attribution is vital, as faulty or misleading conversion data can lead to significant expenses. Ultimately, Elevar provides the tools necessary for brands to transform their data into valuable insights and drive their growth effectively.

Gain practical insights for your direct-to-consumer brand with a personalized, comprehensive overview that requires no engineering expertise. With just a single click, you can integrate all your marketing data and analyze it directly within the application. Real-time detection of insightful trends and anomalies becomes effortless, eliminating the need for tedious spreadsheets filled with numerous tabs. Centralize your marketing data sources seamlessly, as we support all major connectors utilized by D2C brands. You won’t have to worry about maintaining a data pipeline or setting up a data warehouse; we take care of that for you. Instantly compute and analyze key performance indicators with ease. Our pre-defined dashboards allow you to visualize crucial metrics such as Customer Acquisition Cost, Lifetime Value, and Retention Cohorts, which are essential for monitoring and enhancing your store's performance. Furthermore, you have the freedom to customize these charts to fit your unique metrics and definitions, as all visualizations are constructed using SQL, enabling your team or ours to tailor them as needed. The flexibility and user-friendliness of our platform empower you to make informed decisions faster than ever before.

Monitor, assess, and enhance your online marketing efforts effectively. Visitorkit reveals the origins of your conversions, enabling you to focus on successful marketing strategies while eliminating wasteful spending on low-performing traffic. This comprehensive analytics and conversion platform pinpoints the source of every registration and sale, whether derived from a marketing initiative or another channel. It seamlessly integrates with any website, providing flexibility and ease of use. Additionally, Visitorkit works effortlessly with various content management systems and software applications, including Wordpress, Ghost, Squarespace, and Next.js. By utilizing Visitorkit, you can streamline your marketing approach and improve your overall return on investment.

Begin making more lucrative business choices informed by the most precise customer behavior insights and month-to-month lifetime value (LTV) forecasts available from any Shopify application. Effective business strategies are rooted in a clear comprehension of your customers' genuine worth. Our Predictive LTV Model assesses the lifetime values of past, current, and prospective customers, enabling you to cultivate a more profitable and enduring direct-to-consumer (D2C) brand. Uncover which customers contribute to your current and future profitability, and utilize their transaction information to identify similar prospects. Our machine-learning predictive model is founded on the transaction histories of millions of customers across numerous D2C brands, offering you the chance to ground all your marketing, sales, and product development initiatives in proven analytics. By harnessing this powerful tool, you can make informed decisions that propel your business to new heights.

In the ever-evolving world of eCommerce, Luz empowers you to make decisions backed by data that foster substantial growth. Unlike any other platform, it consolidates all the essential DTC tools into a single hub. You can uncover profound insights about your customers, business, and competitors, positioning yourself for large-scale success. Our dedicated data engineers continuously gather, cleanse, and verify the information we track, ensuring that you receive reliable and actionable insights. Designed with user-friendliness at its core, our platform enables you to grasp and act upon valuable insights from your very first login. Say goodbye to the necessity of a dedicated data science team; Luz delivers customized, actionable insights to steer you and your team toward your goals. When data is easily accessible, it catalyzes innovation, leads to superior products, and enhances the experiences of individuals throughout the eCommerce landscape. Accessible data benefits everyone involved, paving the way for collaboration and shared growth strategies. Prepare to share your competitive landscape and roadmap for expansion.

Introducing the ultimate platform designed specifically for eCommerce merchants aiming to enhance their profit optimization strategies! Our service integrates first-party profit data per sale directly into major marketing platforms like Facebook Ads, Google Ads, and Google Analytics. With our system, you can focus on genuine profits (POAS) instead of just revenue metrics or average target ROAS, ensuring your marketing budget is utilized efficiently and effectively. Enjoy peace of mind knowing that your advertising investments are both safe and lucrative! Additionally, we provide a comprehensive suite of tools for eCommerce profitability enhancement, including detailed profit and loss dashboards, insights into profit per order, customer lifetime analytics, and the ability to monitor profitability across various marketing campaigns, products, and customer segments. Gain real-time insights and actionable tips to elevate your online store further, and don't forget, we also offer a free version for tracking profits and managing expenses! Whether you're just starting or looking to scale, our platform is here to support your growth every step of the way.

TrueProfit offers robust calculations and instant profit analysis for Shopify merchants, enabling them to accurately assess their earnings and make informed decisions for their businesses. Users can monitor their financial metrics on Shopify at any moment, regardless of whether they operate a single store or multiple stores. This app allows you to effortlessly view your actual profits and expenses in real-time. By simply configuring your cost structures within the TrueProfit web app, your data will be synced to the mobile platform without delay. Enjoy peace of mind as our dedicated customer support team resolves any issues promptly and thoroughly. Additionally, you can access a comprehensive overview of your business's performance through a centralized dashboard that consolidates all essential information. This makes it easier than ever to stay informed and proactive about your financial health.

Empower your business decisions with data-driven insights, manage your cash flow effectively, and enhance your access to capital through the forecasting and financing tools offered by Brightflow AI. By consolidating real-time data from all your channels into a single, user-friendly platform, Brightflow AI equips entrepreneurs with immediate cash flow predictions, insightful business analytics, and innovative financing solutions. Prevent cash shortages and accurately anticipate inflows and outflows; improved ordering and operational efficiency start with precise forecasts. Tailor sales predictions according to your unique patterns and current data, boost your creditworthiness, and prepare to secure loans effortlessly. Track daily and monthly revenue trends to easily identify opportunities for growth while benefiting from increased access to capital. With these tools at your disposal, your business can thrive in a competitive landscape.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

MagicBean is an innovative analytics platform powered by GPT, specifically designed for ecommerce companies to deliver actionable insights that refine marketing approaches and foster business expansion. By seamlessly connecting with platforms such as Shopify, Google Ads, and Klaviyo, MagicBean creates a unified data hub that allows users to scrutinize sales patterns, understand customer behavior, and uncover potential growth avenues. The platform boasts a range of features, including customizable templates ready for immediate use, visual data displays through interactive graphs and charts, and the capability to pose business-related inquiries in natural language, receiving comprehensive responses in mere seconds. Its intuitive design empowers users to make swift decisions without the need for advanced data analysis expertise. Additionally, MagicBean's effortless integration with multiple ecommerce systems simplifies data management, making it an economical choice for businesses striving to succeed in the competitive digital landscape. As a result, MagicBean not only enhances operational efficiency but also supports businesses in navigating the complexities of ecommerce analytics.

E-commerce Profit and LTV Analytics. Keeping track of your profits and marketing effectiveness should be straightforward. Access the real-time insights necessary for making lucrative decisions. We have created a solution we wished existed for ourselves: automated data analysis that delivers precise profit calculations. Evaluate your net profit per order after accounting for all expenses, such as shipping, advertising costs, transaction fees, discounts, and refunds. Everything is consolidated in one platform—no spreadsheets required. Say goodbye to juggling multiple analytics tools while still being unaware of your daily profit figures. Receive daily profit notifications to stay informed about your business's financial health. We integrate store profit information with advertising data from all your marketing channels, enabling you to identify which campaigns yield the best profits and exhibit the highest LTV:CAC ratio after accounting for all relevant costs, including shipping, refunds, and cost of goods sold. This streamlined approach allows for a clearer understanding of your overall financial performance and empowers you to make informed decisions.

While generating sales is beneficial, understanding their origin is crucial for success. Opentracker stands out as a premier e-commerce analytics tool designed specifically to provide you with comprehensive attribution insights effortlessly. Our commitment at Opentracker is to ensure your business thrives, which is why we offer access to a team of dedicated experts, including the CEO, to help you leverage your data effectively. Are you struggling to locate specific information in Google Analytics, despite knowing it exists? Moreover, do your current systems enhance your freedom and revenue, or do they contribute to increased stress and costs? Discover the answers hidden in your data and take the first step with Opentracker today to unlock your full potential. Your journey towards smarter data utilization starts now.

Amigo is an incredibly efficient solution designed to link your data seamlessly with Google Sheets, streamlining the process of data reporting through automation. With a single click, you can access your sales and marketing metrics in real-time and initiate data imports without requiring any programming skills. Utilizing Amigo not only helps you save countless hours typically spent on manual data exports, but it also enhances the precision of your information. You have the flexibility to tailor your data imports according to your unique requirements, consolidating information from various sources into one cohesive sheet. Furthermore, Amigo features a collaborative workspace that enables you to merge data from platforms such as Facebook Ads, Google Ads, Shopify, MySQL, and others into Google Sheets, while also allowing for easy report sharing via Inbox and Slack. This facilitates teamwork and data importation using a shared connection, simplifying the management of user permissions and roles. You can automate your data imports to refresh at scheduled intervals, empowering you to make informed decisions based on up-to-date metrics. This functionality not only minimizes the tedious aspects of reporting but also enhances overall communication efficiency within your team. Additionally, Amigo's user-friendly interface ensures that anyone can utilize its features to optimize their data management processes.

Klar serves as a data operating system and business analytics solution specifically designed for expanding e-commerce businesses, integrating data from various platforms such as Shopify, marketplaces, and marketing channels including Facebook, Google, and TikTok into a unified source of truth, thereby eliminating the need for spreadsheets and separate dashboards. Once the integration is established, Klar automatically gathers, cleans, and harmonizes data related to orders, customers, costs, and campaigns from diverse stores, channels, and geographical areas, delivering real-time insights on revenue, profitability, unit economics, customer lifetime value, retention, cohorts, and marketing ROI through customizable dashboards and visual KPI representations. Additionally, it features robust attribution and tracking tools that utilize first-party scripts to trace customer journeys and connect marketing interactions to measurable outcomes, empowering brands to identify the key drivers of profitable growth and confidently optimize their spending, creative strategies, and marketing channels. By centralizing data and analytics, Klar not only streamlines decision-making but also enhances overall operational efficiency for e-commerce teams.

One solution. One dataset. One insight. Unbounded possibilities. With Daasity, it's as simple as that. You'll appreciate how effortlessly you can onboard; the setup only takes between 15 to 30 minutes and doesn't require any IT expertise. Track metrics like LTV, Gross Margin, CPA/CPO, and ROAS, while also having the capability to create tailored reports and dashboards. Daasity’s platform enables you to enhance profitability by reducing expenses and increasing revenue through advanced omnichannel analysis, informed strategies, and decisions grounded in data. Our ready-to-use dashboards will start making a difference in your business immediately. Access all your information in one unified view, allowing you to easily evaluate performance across various channels and data sources. Daasity stands out as the sole data analytics solution designed by industry veterans in the direct-to-consumer sector. We understand the specific demands of your eCommerce venture because we have firsthand experience. Daasity feels personalized for you—because it truly is. In addition, our ongoing support ensures you can fully leverage the platform to meet your evolving business needs.

Begin by integrating your team's preferred operational platforms, like Shopify, Google Analytics, and Asana. Next, establish your initial objective for the entire company or specific departments, focusing on the metrics that matter most to you. By defining clear goals alongside measurable key performance indicators, you can unite your team around both immediate and long-term company aspirations, ensuring that everyone feels connected, informed, and empowered. Leverage custom insights to enhance efficiency, while Yaguara's advanced technology offers recommendations that identify patterns and challenges over time, keeping your team's objectives aligned. Additionally, utilize Groups to develop tailored dashboards for various teams within your organization, allowing you to categorize them by department, team, or any classification that best fits your organizational structure. This approach not only fosters collaboration but also promotes accountability among team members as they track their progress towards shared goals.

Discover a customized eCommerce platform designed with built-in functionalities to enhance performance, adaptability, and expansion. Boost your average order value by implementing dynamic upselling and add-on strategies. Effectively convey added value to specific customer segments using integrated marketing collaborations. With our smooth headless eCommerce solution, you can choose when and how to bill your customers. Share the entire narrative of your data, from customer acquisition to retention and overall lifetime value. Additionally, automate essential data notifications to maintain a competitive edge in the marketplace. This comprehensive approach ensures that your business stays agile and responsive to market demands.