Best Display Advertising Software for Prebid

At Confiant, we keep our data transparent, our research up to date, and our anti-Malvertising platform highly customizable–so you have the power to be as involved and in control as you want to be. Leverage the most intelligent ad quality and security solution with the data and actionable threat intelligence needed to maximize your digital protection. And benefit from the most sophisticated ad tech integrations so you’re always covered with unparalleled visibility across all demand sources for publishers, ad platforms via standard industry interfaces, and for mobile app publishers via SDK. Since 2013, our mission has been to protect online users and organizations of all sizes. Confiant is trusted by customers like Microsoft, Insider, and IBM. And after 100+ years of combined experience in online security, our world-class team built the world’s only Malvertising Attack Matrix that maps the tactics, techniques and procedures in malvertising today, so that you can stay one step ahead. Our platform oversees trillions of ad transactions and detects millions of malicious events, every month. And it just keeps getting better.

Sharethrough powers modern programmatic display and video ads that fit in and stand apart. Empowering publishers and marketers to easily modernize advertising strategies to reach and retain their audience. We are very selective about the placements that we choose. Once we have found the right place for the ad, our tech gets to work. It uses a Dynamic Ad Template (to adapt the message to its surroundings) to drive the best performance. Native advertising™, perfectly designed, that scales to reach all audiences. Buyers who want to reap the performance benefits native advertising™, but with the creative assets they already have, Enhanced Ads are the best option. Your ads will automatically fit and perform if Sharethrough is selected as a standard display source or outstream source.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

Sovrn delivers a range of advertising solutions, technologies, and services to a vast number of content creators, enabling them to earn revenue, expand their enterprises, and tap into an extensive data resource that offers remarkable insights. We recognize the significance of distinctive storytellers, a sentiment shared by the advertisers collaborating with us. Our commitment lies in promoting equitable and transparent advertising practices, advocating for net neutrality, and fostering positive relationships between publishers and advertisers. Whether you are an established publishing expert or a newcomer, we are here to assist you in monetizing your content effectively. Our offerings include header bidding, server-to-server bidding, and waterfall advertising techniques. By connecting with high-quality, independent publishers, you can enhance the reach of your campaigns and engage with an audience that is eager to interact. We facilitate display, mobile, and video campaigns through our well-regarded, certified exchange. Moreover, the most reputable websites and leading brands across the globe rely on Sovrn to provide unparalleled value and measurable outcomes, ensuring that both parties benefit from the partnership. With our tools, content creators can harness their potential and achieve greater success in the digital landscape.

By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.

Crystall.io is a comprehensive programmatic monetization platform designed specifically for digital publishers. It leverages advanced real-time bidding (RTB) to create competitive auctions across multiple demand sources, maximizing yield for every ad impression. Through seamless integration with direct buyers, ad networks, DSPs, and Prebid technology, publishers gain access to premium advertiser demand. Crystall supports flexible ad formats across all major channels, ensuring high-quality ad experiences on any device. Its real-time analytics and customizable reporting tools give publishers clear visibility into campaign performance and revenue drivers. With a strong focus on partnership and support, Crystall helps publishers unlock scalable, long-term monetization success.