Best Display Advertising Software for Amazon Transparent Ad Marketplace (TAM)

Amazon Ads can help grow businesses and brands of any size. We can help you find the right advertising solution that will deliver measurable results, whether you are looking to increase brand awareness, brand consideration, brand recognition, product or service consideration, drive sales, or increase loyalty. We will provide you with an overview of digital advertising, Amazon Ads product offerings, guidelines for setting advertising goals, and a glossary on common industry terminology. Customers can now discover, browse and shop for brands and products in a digital world that is always on. Digital ads can include text, images, or video and can appear anywhere, from websites to social media to streaming content and streaming media. Digital advertising has many advantages:

Advanced buy-side and sale-side advertising technology enables buyers and sellers to trade premium inventory in a trusted environment. This makes it easier for advertisers and publishers to reach their audiences and drive monetization. Xandr Invest - The strategic buying platform that provides exclusive AT&T consumer insights, direct inventory access across screens and more ways to transact enables marketers to connect with engaged consumers to drive business results. Xandr Monetize is a strategic selling platform that combines holistic inventory management controls, unique data and differentiated buyer demands. This allows media companies to unlock the full potential of their inventory and improve their customer experience.

People first. Reach every digitally addressed adult on every device, screen, and household via the open web. OpenAudience is a people-based marketing platform that uses the open web. Three core pillars have been designed to enable the first-of-its-kind ability to unlock the walled garden of advertising efficiency and ease across the entire open web. The platform is built on privacy-by-design principles. Unify data with unprecedented accuracy and precision. Discover the truth about your customers and your audience. Superior advertising performance and increased yield are possible. All over the vast open web. OpenX is the best open web expert. OpenX has been running the industry's largest independent ad exchange for 10+ years. OpenX has unrivalled reach and scale all over the open web.

The Video Advertising Platform That Unifies TV, OTT and Digital Video. SpotX's video ad-serving platform is designed to maximize efficiency in complex video advertising landscapes. All demand can be streamlined and revenue maximization is possible with a single platform. Automate the sale of video inventory using solutions that guarantee brand integrity and transparency across all screens. To increase the value of your inventory, activate unique first-and third-party audience data in an encrypted environment. SpotX's Customer Success Team can be activated to customize your video strategy to meet your specific KPIs. SpotX's buy-side relationships allow you to optimize your inventory offerings for maximum fill, yield, and return. SpotX Managed Services Team and programmatic DSP partners provide premium supply. Buy with confidence and benefit from the guidance and insights of our Account Team.

Verve Group is a global brand performance platform that connects brands and publishers with people in real-time. Its in-app data platform offers a brand-safe, transparent programmatic and managed service solution. This is done by overlaying location-contextual audiences onto premium-enriched global and local supply to support brand performance campaigns. Verve Group is trusted and respected by top Fortune 500 digital brands. It has direct connections to more than 4,000 premium publishers and app developers around the world. Verve Group is part Media and Games Invest (MGI). It has over 200 employees worldwide in 25+ offices around the world, spanning the Americas and Europe as well as Asia, Asia, and Oceania. Location intelligence allows you to discover people's passions and habits, allowing you to make genuine connections at the right time. Advertising is all about relevance. Our data science capabilities allow you to create mobile strategies that are contextually relevant and deliver measurable results.