Best Free Digital Analytics Tools of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Based on your interests, history, and role, you will receive personalized and recommended results. QuaerisAI provides near-real-time data access for all data. QuaerisAI enhances your data and document workload with AI. To increase knowledge sharing and track performance, teams can share insights and pinboards. Our advanced AI engine transforms your inquiry to a database-ready language within micro-seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

Userparser is an API for user-agent parsing and IP-address lookup that transforms user agent strings to rich metadata and usage statistics. Sign up to instantly receive parsed user-agent and ip-address data. This allows you to instantly detect country, browser OS, device, and crawler using our secure user-agent string and IP-address Lookup API. This free tool allows developers to identify the type of device and IP address of a user and determine where he is making the request. To help them create more engaging user experiences. This tool allows you to easily parse user agent data and extract information such a device type, device name and brand, device viewport width and height, operating systems name and version, browser version, browser name and browser version, crawler name and crawler category, crawler owners, crawler URL, and many more. This tool allows you to perform an IP-address search and extract information such a country code, name, etc.

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Comprehensive analytics for your online enterprise. Capturly emphasizes the key factors of conversion and retention. We deliver essential data in a straightforward manner, enabling you to make informed business choices. Discover which areas of your site captivate your audience and identify what they overlook. Improve your strategies based on genuine user behavior. Steer your business toward success with Capturly’s web analytics tools, which allow you to spot significant trends as they emerge. All essential web analytics metrics are readily available to you. Our product analytics provide insights into how visitors interact with your site. Effortlessly gather all relevant data in one location to gain valuable business insights. Observe and scrutinize recordings of visitor interactions to pinpoint which features and content capture their interest. This marks your initial step toward enhancing your conversion rates! Additionally, with ongoing analysis, you can continually refine your strategies for even greater success.

Learn more at TWIPLA.com. 𝗧𝗛𝗘 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡𝗧𝗘𝗟𝗟𝗜𝗚𝗘𝗡𝗖𝗘 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠 Finally get the full web analytics picture - no consent needed. Losing trackable data due to missing consent was a major challenge for businesses but we’ve solved it. • Real-time analysis of your web presence - complete site KPIs without sampling or reporting delays • Features include heatmaps, session replays, funnels, eCommerce analytics, and a survey tool • Adopt a cookieless suite that respects all data protection laws, including CCPA, GDPR, and ePrivacy Choose a platform that provides all the guidance you need to optimize web performance and get the most out of your data. Go privacy-perfect and see 100% of traffic - 4x more than alternatives, with no cookie banner required. Use intuitive behavior analytics to map the full visitor journey, from channel of origin to where they go after leaving your site. Find custom dashboards, event tracking, and advanced segmentation that tailor functionality to your needs. Get started today and have all the collaborative tools for customer experience analytics and conversion rate optimization.

Extellio can be used to monitor, investigate, and improve user experience, conversions, and user journeys on online services and websites. Extellio offers GDPR-safe analytics and smart surveys, heatmaps and session recordings all in one place, connected to a powerful analytical engine. You can combine the different data sources to create very specific segments or funnels based on both survey and analytics data. This allows you to understand, follow and improve the user journeys that are important to you and your company. Combining behavioral and experience data provides deeper and more meaningful insights that can be used to make informed decisions.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

queryinside is a smart and powerful platform designed to help developers, data teams, and engineers search, monitor, and analyze data faster and more efficiently. Whether you're working with logs, debugging code, or managing cloud services like AWS CloudWatch, queryinside helps you do it all in one simple interface. With queryinside, you don’t need to write complex SQL queries or switch between different tools. It gives you the tools to understand your data in seconds — saving you time and effort. The platform is built for speed, with a strong focus on performance, user experience, and scalability. 🌟 Key Features: Fast and Flexible Search: Easily search through logs, events, and datasets in real-time. Smart Monitoring: Keep track of your system’s health and performance with smart alerts and visual dashboards. Team Collaboration: Share saved queries and dashboards with your team to stay aligned. Cloud Integrations: Connect with platforms like AWS CloudWatch, PostgreSQL, and REST APIs. Easy-to-Use Interface: Designed for technical and non-technical users, so everyone on your team can get value from your data. queryinside supports a wide range of platforms and services, including: AWS CloudWatch PostgreSQL Google Sheets REST API Webhook MySQL MongoDB Google BigQuery CSV Upload Supabase Slack (via Webhooks) Whether you’re a developer, product manager, or data analyst — queryinside helps you get answers from your data quickly, without needing a deep technical background. Perfect for SaaS teams, startups, and businesses that care about data visibility, faster decision-making, and simplified monitoring. No more jumping between tools or waiting for your data team to write complex reports. With queryinside, you can take control of your data — quickly

Inspectlet captures video recordings of your website visitors in real-time, enabling you to observe their every action on your site. Monitor each mouse movement, scroll, click, and keystroke, eliminating any uncertainty about how users interact with your platform. You can gain clear insights into what users are searching for and the methods they employ while navigating your site. This understanding of their behavior can help enhance your conversion rates significantly. Identify areas where visitors may feel lost and what elements capture their interest. With Inspectlet's advanced filtering options, you can easily locate specific visitors whose sessions you wish to review. For instance, by selecting a few criteria, you can access videos of new visitors who arrived via AdWords and made a purchase. Additionally, the funnel analysis feature highlights recordings of users who added items to their cart but did not complete the checkout process. Customize your data analysis to suit your specific needs and objectives, allowing for a comprehensive understanding of user behavior. This level of insight can drive strategic improvements and optimize your overall online presence.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Combine multiple growth tools into one powerful platform. All your growth tools in one place. You can use hundreds of features to increase trial signups, engage users, delight customers, and more. GoSquared is priced fairly so that you can focus more on growing and less on tooling. Our dedicated team provides hands-on support. We can help you with everything, from initial setup to scaling your growth processes. Fully GDPR compliant. GoSquared was designed to protect the privacy of your contacts. Our Product Roadmap is centered around our users. Based on user feedback, we send multiple updates each week.

Clicky delivers real-time web analytics with exceptional detail, tracking individual visitors and their actions while filtering out bots and spam, complete with heatmaps and on-site analytics, along with uptime monitoring and much more. It stands out as the premier solution for real-time analytics. Through our white label service, you are empowered to brand the product as your own and sell it to your clients at a price you determine. This branding includes the ability to customize your company name, product name, domain name, logo, and certain UI aspects like color schemes. Additionally, an API is provided that allows you to automate the user and site registration workflow entirely. Clicky's white label service is hosted, relieving you of the burdens associated with server maintenance and updates. Every feature available in Clicky is included in the white label offering, with the exception of uptime monitoring, which cannot be rebranded due to its association with a third-party service. When Clicky introduces new features, your white label instance will receive these enhancements simultaneously, ensuring you are always up to date with the latest offerings. This seamless integration allows for a consistently high-quality experience for both you and your customers.

The world's only free modern embeddable data and analytics platform that provides a self-service, powerful, secure & seamless end-to-end experience. DataClarity Unlimited Analytics Benefits: SIMPLIFIED DATA INTEGRATION – Easily connect, join, curate, cache & catalog diverse data through drag and drop, custom SQL builder and AI-powered data profiling. | INTERACTIVE REPORTS & DASHBOARDS – craft compelling storyboards using 80 stunning visualizations, geospatial maps & flexibility to bring your own charts. | REAL-TIME ANALYSIS – Perform advanced analysis & data exploration using drill-down, drill-through, filters, built-in statistical & predictive models, or your own Python and R code. | SMOOTH APPLICATION INTEGRATION – Achieve seamless integration with robust APIs, tailor-made configurations and flexible embedding features. | SECURITY and GOVERNANCE – Comply with your security guidelines, governance standards, multitenancy, row-level data protection, and SSO (Single Sign-On). DataClarity Unlimited Analytics is tailored for ISVs , SaaS providers, consultancies, and IT teams and includes: free forever software license, free version updates & access to support resources, and optional paid 24/7 production support with SLA.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

This is the ultimate funnel tool for marketers who want high-profit funnels. It can also be used to sell funnels as a service and keep clients happy, paying longer. Funnelytics is your secret weapon for mapping funnels and calculating the stats that make them profitable. It also delivers clear, easily-understand data to back up your results. You can't trust your clients with unclear, murky funnel plans. Optimizing funnels is not as easy as throwing ideas at the wall. Without the data, it's impossible to know what the data says. Getting your clients and team on board is key to launching quickly. Using custom graphs and spreadsheets to prove that your funnels work. Launching funnels without knowing the numbers you need (or what it takes to make a profit). Analytics that don’t tell you what works and what doesn’t.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Build and share real-time business dashboards without the hassle. Geckoboard integrates with over 80 tools and services to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. Create dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports. When ready, share your dashboard with a link, invite your teammates, schedule email and Slack updates to go out automatically. For maximum visibility, Geckoboard has ‘Send to TV’, allowing you to pair your account with a browser on a large screen or TV, and pick which dashboards you’d like displayed on there. It can even loop through several dashboard on one screen. We’ve got easy-to-follow instructions for how to achieve this in an afternoon using affordable off the shelf hardware.

Flowpoint empowers businesses to optimize website performance through no-code, AI-powered agentic systems. The platform allows users to build and deploy intelligent workflows that automate tasks like generating website analytics, evaluating content, and enhancing SEO. Flowpoint’s AI agents help improve the user experience by analyzing website structure, identifying optimization opportunities, and even creating complete website pages. By simplifying website intelligence, Flowpoint enables teams to automate complex tasks, monitor performance in real time, and gain data-driven insights that enhance overall ROI, all while eliminating the need for technical expertise.