Best Free Digital Analytics Tools of 2025

Track incoming traffic in real time. Find out where users are coming from and what pages they visit. Examine your ad campaigns to find the best conversions. Get to know your users and make sense of the data. Splitbee automatically tracks page visits for you. For the complete story, you can add custom events. By drilling down, you can understand the relationships in your data. To find weak spots on your website, define user journeys. Create flows that are triggered by user events. Send reactivation emails to your customers You will receive notifications for each sale. Splitbee Automations lets you make the decision. Your data is securely stored in Europe. We do not share or sell your data to third parties.

Manual annotations can be used to add the missing pieces or bulk annotations can be uploaded via CSV, API, Automations, and Automations. Google updates, media mentions and holiday observances can all impact your website traffic. Automated annotations ensure that your data is contextualized and that important events are captured. Our action alerts are an extension of automated annotations. They notify you via SMS and email about important events that could impact your business. You will be notified about upcoming retail marketing dates and global holiday observances. Also, Google and WordPress updates and weather alerts. This will allow you to capitalize on opportunities and minimize risks. If your site goes down unexpectedly, you'll be notified immediately.

Take control of your website analytics. Umami is an open-source, privacy-focused alternative for Google Analytics. Umami allows you to collect the data you need, while respecting the privacy rights of your users. Umami does NOT collect personal information, does no use cookies, does away with tracking users across sites, and is GDPR compliant. Umami can help you comply with constantly changing data privacy laws. All data collected is anonymized so that it is impossible to identify individual users. You can rest assured that your data is safe and secure. Umami is simple to use and understand, without the need to run complex reports. Umami only collects the metrics that you are interested in and everything is on one page. Umami is committed to open-source development. Trust Umami to deliver a product that is transparent, battle-tested, community-supported, and easy to use. You don't have to display a cookie notice.

Rakam offers verticalized reporting capabilities for different teams' reporting needs. Rakam converts the questions you ask in the user interface to SQL, hiding the complexity for the end-users. rakam does not load data into your data warehouse. It expects you have all data in your data-warehouse. This allows you to analyze the data without having to pull data from outside your data warehouse. This blog post is about the topic. Rakam supports dbt core natively as the data modeling layer. rakam does not run your dbt transforms. Instead, it connects to your GIT repository and synchronizes all your dbt model automatically. rakam can create incremental DBT models. Make use of them to speed your queries and reduce your query costs. rakam creates programmatic roll-up models by hiding the complexity of aggregates in your dbt resources files.

Query, visualize and understand your website traffic. Prisme Analytics allows you to track metrics that are important to your business, and create beautiful, flexible and personalized dashboards. Our platform allows you track custom events that are important to your business. You can also create fully customizable dashboards that visualize your metrics to suit your needs. Prisme puts privacy first by design. We don't use any cookies or store any Personal Identifiable Information. We adhere to all privacy policies, including GDPR, CCPA, PECR and more. Prisme is a privacy-friendly alternative to Google Analytics. You shouldn't be forced to choose between respecting the privacy of your users and using less-functional tools. Prisme is also lightweight, flexible, open source, and easy to use. Prisme Analytics is built upon Grafana, ClickHouse and Grafana, two of the most advanced open source tools for data visualization and storage.

Learn how users interact with your product and identify opportunities to help you make product decisions. Mode allows one Stitch analyst to perform the work of a full-time data team with speed, flexibility, collaboration. Create dashboards for annual revenue and then use chart visualizations quickly to identify anomalies. Share analysis with teams to create polished reports that are investor-ready. Connect your entire tech stack with Mode to identify upstream issues and improve performance. With webhooks and APIs, you can speed up team workflows. Learn how users interact with your product and identify areas for improvement. Use marketing and product data to identify weak points in your funnel, improve landing page performance, and prevent churn from happening.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Funnl is the original intelligent analytics platform for websites. What does this mean? This means that your analytics can now do the work for first time. Ask questions in plain English to get immediate answers. Realtime A/B testing for anyone. Funnl will also suggest what you should do based on your data. It provides actionable reports and insights that you won't find anywhere else. It allows data-driven decision making which saves time and money. You can find out the ROI of any campaign, including Facebook Ads. You can see what is working and what isn't, without needing any technical knowledge. It works on any device quickly and easily. It's that easy.

Traffic trends and mouse movements are all part of a comprehensive understanding of your online audience that will help you drive business growth. Easy-to-use attribution models can be used to filter out spam and control bot traffic. Extensive user data, including detailed information on ad blocking usage. You can set up to 200 goals per site, integrate your ecommerce data, track custom events, and more. You can view session recordings, heat maps, and form analytics reports right from the box. Your data is always up-to-date and never truncated. User-controlled sampling allows you to control the amount of data that is displayed. You can track any amount of traffic and keep all your data for an unlimited period. You can see how visitors interact with your site. Clicks, scrolling, and keystrokes can all be recorded in a video. You can identify roadblocks that prevent you from purchasing, understand the motivation behind clicks, and gain insights into how to improve your user experience. Find out which pages are most popular and where you have blind spots. Find out where users stop scrolling.

Baresquare has a three-part system of action that works with your lifestyle. Our 24/7 anomaly detector tracks site or campaign performance, and uncovers issues before they become a problem. You can get a simple overview of the incident. Now you know why something happened. Baresquare's dashboards alert team leaders with clear, prioritized actions based on the unique needs of your business. The Integrated Knowledge Base records all actions taken, allowing you to streamline workflows, track your progress, and get more out of your data - and your teams. You can promote or demote certain alerts according to your strategy. Finish tasks to teach the system how success looks. We use best-in-class SaaS Standards to support your business requirements securely and at scale. Our technology includes GDPR compliance tools specific to your data policies.

Rich interactive visualizations to identify patterns in user and company flows with full visibility of computation. In less than 10 lines of code, a small set of sequence operators can provide full expressivity and finely-grained control. A query engine that allows you to trade between query speed, precision and cost according your needs. Motif currently uses a custom-built DSL, called Sequence Operations Language. We believe it is more natural than SQL and more powerful that a drag-and drop interface. We built a custom algorithm to optimize sequence queries. We also trade off precision for query speed, which is not used in decision-making.

Getting web analytics tracking configured can be a mess. Documentation is outdated and I thought that there was a better method. It takes a lot of time to create instructions to help developers implement code snippets to enhance data collection. Measurementplan allows you to outline tracking events on your website. It works with a Chrome extension that provides templates for standard and customized events for platforms such as Google Analytics 4 or Meta Ads.

Extended analysis is essential for web administrators to help develop the project. Finteza's distributed network of servers does not slow down websites. Acceptance of payments and management of advertising areas. Are you tired of the same old metrics? Don't be limited by the standard reports. This is especially important for those who wish to increase sales or decrease their expenses. The bot detector can help you identify dirty traffic and determine its source. You will also be able to identify the presence of spammers, hackers, and scammers. Automated funnels for pages, events, and sources. All the things marketers love, and more. Operator, company, IP, geographical location, devices. Without revealing any personal information, you will be able access all the details about users. Compare pages based upon their effectiveness, optimize them for conversions, and monitor traffic. Real-time automatic calculation of conversions based on source.