Best Digital Analytics Tools for Zapier

The Only Analytics Suite Designed for Data-Sensitive Industries. Piwik PRO allows you to track user behavior even when it is not secure. It is both privacy-compliant and available on-premises as well as in the cloud. Complete compliance with security and privacy laws around the world. Piwik PRO makes compliance easy with strict data privacy regulations. From privacy laws in the United States, to all European laws, directives, and including GDPR, HIPAA and Chinese Internet Law, Russian law 526FZ, and many others. Piwik PRO guarantees 100% data ownership. It is never shared with any third parties, regardless of whether you choose the Cloud or On-Premises solution. Combine data from Piwik PRO Analytics Suite for highly accurate customer profiles and detailed research on user behavior patterns. Integrate first-party data from web analysis, your company's CRM and offline sources (including CSV file), forms, or other sources. Get a complete picture about your customers' behavior.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Combine multiple growth tools into one powerful platform. All your growth tools in one place. You can use hundreds of features to increase trial signups, engage users, delight customers, and more. GoSquared is priced fairly so that you can focus more on growing and less on tooling. Our dedicated team provides hands-on support. We can help you with everything, from initial setup to scaling your growth processes. Fully GDPR compliant. GoSquared was designed to protect the privacy of your contacts. Our Product Roadmap is centered around our users. Based on user feedback, we send multiple updates each week.

Understand your customers like never before. Google Analytics provides free, powerful tools to analyze your business data in one centralized platform. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics solution, offering a more detailed and holistic view of user behavior across websites and apps. Designed with privacy at its core, GA4 uses event-based tracking for greater flexibility and precision in data collection. It features advanced capabilities such as cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses uncover key customer insights and make informed decisions. With seamless integration with Google Ads and customizable reports, GA4 enables businesses to optimize their strategies while staying compliant with privacy standards.

Build and share real-time business dashboards without the hassle. Geckoboard integrates with over 80 tools and services to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. Create dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports. When ready, share your dashboard with a link, invite your teammates, schedule email and Slack updates to go out automatically. For maximum visibility, Geckoboard has ‘Send to TV’, allowing you to pair your account with a browser on a large screen or TV, and pick which dashboards you’d like displayed on there. It can even loop through several dashboard on one screen. We’ve got easy-to-follow instructions for how to achieve this in an afternoon using affordable off the shelf hardware.

LeadLander allows you to identify anonymous website visitors. LeadLander, one of the most trusted website visitors analytics' tools in the industry, has some key features. LeadLander's intuitive dashboard design makes it easier to make better decisions. You can quickly see who is visiting your website, including the most recent visitors and, in some cases, individual visitors. LeadLander gives you detailed information about each visitor to your website. This includes their journey through your pages and company details such as website, address, and phone number. This information provides sales, business development, marketing, and sales teams with powerful insight that allows them to focus on prospecting and follow-up initiatives to maximize sales opportunities. To validate the success of your outbound and inbound marketing efforts, you can identify the pages that are most visited by your website visitors.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

To track performance, automate tasks, and generate insights, bring together your channels and teams. Jepto brings together marketing data from multiple sources into one place. You can track KPIs and monitor anomalies, manage budgets, and uncover insights. You can log into many tools to track your marketing performance. With accurate predictions of your KPIs, you can see into the future. You can hit your KPI targets every single time by applying the most recent Machine Learning algorithm to your data. Many Key Performance Indicators (KPI) are calculated at the end a given period. Jepto makes it easy to track and forecast your KPIs. Do not reach the end of the Month and find that you have missed your target. Predictions are not enough.

User behavior analytics at your fingertips! Track the flow, conversion metrics, as well as important events throughout the user journey. This is the simplest and most useful analytics you will ever get. It's easy to get real-time and overdue analytics for your users. With in-depth and focused insights, you can discover your users' needs. It is easy to export user analytics data for your consideration. You can set up alerts for user actions that you want to monitor. You can control the pages you want to control through funnel analysis. Find out the exact location of your users on your website pages, their demographics, and their interests. You can control the traffic to your product and the engagement. You can use funnel analytics to track how many people visit your desired page and take the desired action. It allows you to visualize your funnel stages more clearly and it can also help you identify user drop-off.

Manual annotations can be used to add the missing pieces or bulk annotations can be uploaded via CSV, API, Automations, and Automations. Google updates, media mentions and holiday observances can all impact your website traffic. Automated annotations ensure that your data is contextualized and that important events are captured. Our action alerts are an extension of automated annotations. They notify you via SMS and email about important events that could impact your business. You will be notified about upcoming retail marketing dates and global holiday observances. Also, Google and WordPress updates and weather alerts. This will allow you to capitalize on opportunities and minimize risks. If your site goes down unexpectedly, you'll be notified immediately.

Baresquare has a three-part system of action that works with your lifestyle. Our 24/7 anomaly detector tracks site or campaign performance, and uncovers issues before they become a problem. You can get a simple overview of the incident. Now you know why something happened. Baresquare's dashboards alert team leaders with clear, prioritized actions based on the unique needs of your business. The Integrated Knowledge Base records all actions taken, allowing you to streamline workflows, track your progress, and get more out of your data - and your teams. You can promote or demote certain alerts according to your strategy. Finish tasks to teach the system how success looks. We use best-in-class SaaS Standards to support your business requirements securely and at scale. Our technology includes GDPR compliance tools specific to your data policies.

Pendo is a product-experience platform that helps software product managers deliver products that users love. Pendo allows product teams to answer questions such as "What features are customers using?" What features are they overlooking? Which ones are driving delight, and which are causing pain or confusion? These same insights allow you to quickly set up in-app messages and guides, as well as walkthroughs, without needing any programming. This will help users get the most out of your products. Pendo allows you to quickly identify the features and workflows that cause users pain and pleasure. You can then use the platform to guide users through these rough spots and encourage them to adopt the features that make them raving fans.