Best Digital Analytics Tools for Salesforce

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Voice and written support makes it easy to get answers. Based on your interests, history, and role, you will receive personalized and recommended results. Quaeris provides near-real-time data access for all data. Quaeris enhances your existing dashboards. To increase knowledge sharing and track performance, teams can share insights and pinboards. Ask questions in plain English. There's no need for keywords or queries. Our advanced AI engine transforms your inquiry to a database-ready language within seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Analytics 360 is designed for large enterprises. It offers advanced customization options, scalable tools and enterprise-grade support. Learn how customers interact with your applications and websites throughout their lifecycle. Google machine learning can help you get more from your data. You can use machine learning to discover new statistics and predict the behavior of customers. Integrating Google's ad platform and publisher platforms will optimize the performance of your marketing strategy. You can quickly analyze your data and collaborate with your team using an intuitive interface. Reports are also available for sharing. You can be confident in many product features, including data collection, attribution, and daily exports to BigQuery, thanks to our service level guarantees (and SLAs). Premium features such as enhanced data refresh and intraday data availability within an hour of collection will help you get the most out your analytics.

Create products that lead to outcomes Amplitude is a product intelligence platform that helps teams engage, convert, and retain customers. Amplitude is a tool that helps teams build digital products. It allows them to better understand customer behavior, deliver better experiences, and retain more customers. Get a better understanding of your customers' experiences with your digital products. Teams can ship faster, measure impact and visualize user journeys. Personalize product experiences to increase engagement, conversion, loyalty. Product intelligence provides teams with the data and insights they need in order to create great product experiences. It can also be done at scale. Self-service analytics can be used to analyze what happens and why. To make quick changes, align on decisions and integrate your existing workflows and tech stack.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Build and share real-time business dashboards without the hassle. Geckoboard integrates with over 80 tools and services to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. Create dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports. When ready, share your dashboard with a link, invite your teammates, schedule email and Slack updates to go out automatically. For maximum visibility, Geckoboard has ‘Send to TV’, allowing you to pair your account with a browser on a large screen or TV, and pick which dashboards you’d like displayed on there. It can even loop through several dashboard on one screen. We’ve got easy-to-follow instructions for how to achieve this in an afternoon using affordable off the shelf hardware.

LeadLander allows you to identify anonymous website visitors. LeadLander, one of the most trusted website visitors analytics' tools in the industry, has some key features. LeadLander's intuitive dashboard design makes it easier to make better decisions. You can quickly see who is visiting your website, including the most recent visitors and, in some cases, individual visitors. LeadLander gives you detailed information about each visitor to your website. This includes their journey through your pages and company details such as website, address, and phone number. This information provides sales, business development, marketing, and sales teams with powerful insight that allows them to focus on prospecting and follow-up initiatives to maximize sales opportunities. To validate the success of your outbound and inbound marketing efforts, you can identify the pages that are most visited by your website visitors.

B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count. B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies. KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Get valuable insights automatically from your advertising and marketing data. All your data sources can be connected in one place. Zero coding. NarrativeBI is an analytics platform that generates actionable data for growth teams. It requires no coding. You will experience augmented analytics as a data journey. You can run advertising campaigns without worrying about missing out. Get instant insights and alerts on your paid channel. NarrativeBI automatically generates a feed with personalized data narratives that notifies you about anomalies and unusual patterns within your data. All your key KPIs and goals are available in one place. No more guessing games. Get transparent insights in English. Our tool provides 24/7 coverage. It will notify you of spikes in your data. Get automated reports on your key metrics via email and Slack! Don't feel like sharing? You can mention your team member in the insight. You can receive insights and alerts from your favorite communication platform.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.

Google Analytics automatically imports your subscription, CRM, and advertising spend data. External data can be imported and visualized. Receive regular updates from the entire team via Slack. You can send reports directly to your team using data from your Google Analytics or Facebook accounts. Our daily tests allow you to automatically audit and monitor your Google Analytics views. We are working to integrate and automate all major platforms that our users use, to ensure a seamless setup. We have made sure that our pricing structure is flexible enough to work with you and allow you to only pay what you need. Reports allow you to keep your team informed in Slack. Google Analytics allows you to import cost and other data easily and automatically. Automated audit and monitoring of your Google Analytics properties.

The go-to-platform for simple and flexible CRO analysis. Air360 is the UX analytics platform that helps digital teams decode user behaviour to fast-track CRO efforts. It simplifies analysis, reveals hidden behaviour, and identifies quick opportunities to boost conversion .

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

We have thousands of SaaS companies that we work with, so we understand how data can be scattered across different software. HockeyStack is the only way to connect all your data. Find out what your customers are doing on your website and how your product is being used. You can use our filters and/or the search engine to find exactly who you are looking for. To see the counts for each time point, hover over the chart. If you select a single date range, the data points will show every hour. The data points will show each day if the date range is between one day and one month. If the date range exceeds a month, data points will show each month. The sources table divides sessions by referrer and UTM campaigns. This table shows the UTM parameters used to track ads.

Pendo is a product-experience platform that helps software product managers deliver products that users love. Pendo allows product teams to answer questions such as "What features are customers using?" What features are they overlooking? Which ones are driving delight, and which are causing pain or confusion? These same insights allow you to quickly set up in-app messages and guides, as well as walkthroughs, without needing any programming. This will help users get the most out of your products. Pendo allows you to quickly identify the features and workflows that cause users pain and pleasure. You can then use the platform to guide users through these rough spots and encourage them to adopt the features that make them raving fans.

FoxMetrics can help you overcome the problems of siloed products and systems. It captures, stores and unlocks data from the web, mobile, or other sources. This empowers businesses to enrich, transform, visualize, and explore web visitor activity. You can easily report on sessions, users and page views as well as custom events and other related metrics. You can improve your ROI by identifying and measuring the most effective marketing strategies and campaigns to maximize conversions across all channels. The biggest problem isn't lack of data, it's inability to quickly extract meaningful and actionable insights. FoxMetrics allows restaurants to collect and analyze data online and offline from their customers, including orders, loyalty platforms, delivery platforms and location/map platforms.

Apteco Orbit™, online platform that gives you online access to your data, insights and campaigns for anyone who needs them. Access essential information online in an easy-to-use format. Don't keep your campaign success stories and data insights to yourself. Apteco Orbit allows all stakeholders to access the information they need. Apteco Orbit makes it easy to share insights and campaign reports generated using the Apteco marketing suite with all stakeholders. Apteco Orbit allows you to tell a story with your data in an easy-to-understand online format. Share the data with your colleagues to help them make strategic decisions and maximize the effectiveness of every marketing campaign. Data insights, reports, and interactive dashboards should be made available to all stakeholders in your organization.