Best Digital Analytics Tools for Small Business

icCube, a Swiss-made analytics solution, is crafted for B2B SaaS product and development teams aiming to integrate advanced analytics directly into their applications. Our dashboards are designed to merge effortlessly within the SaaS solution's UI and UX, powered by icCube’s strong analytical engine, which supports complex data models with high-level security features. Adopting a developer-to-developer approach, the icCube team guides clients to ensure a smooth, rapid transition to production. We recognize the challenges of data navigation, so we’re thrilled to offer our Data Analytics Boutique Services. Tailored for both new and existing clients, this suite provides seamless data integration, fortified security, deep insights, automated decision-making, and visually impactful reports. At every project stage and throughout the product lifecycle, we partner closely with our clients, from providing quick feedback to full project and product launches.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Based on your interests, history, and role, you will receive personalized and recommended results. QuaerisAI provides near-real-time data access for all data. QuaerisAI enhances your data and document workload with AI. To increase knowledge sharing and track performance, teams can share insights and pinboards. Our advanced AI engine transforms your inquiry to a database-ready language within micro-seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

It's a fact: Users don't want to be tracked, and a surprising number of them block JavaScript-based tracking. This problem affects any web analytics product that requires JS-based tracking. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. Even if your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by organizations of all sizes to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Key Reporting Features - Standard web analytics reports (Browsers, Platforms, Pages, IP Addresses, Organizations, etc.) - Documents - Marketing Campaigns: inbound and in-site - Impressions & CTR - Email Opens - Site Search - Usage Costs - Broken Links - and a lot more! Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Introducing the ultimate analytics platform tailored specifically for industries that prioritize data sensitivity. With Piwik PRO, you can monitor user interactions even in the most secure environments while ensuring adherence to privacy standards, whether you opt for an on-premises setup or a cloud solution. It guarantees full compliance with global privacy and security regulations, making it simple to navigate stringent data protection laws. This includes compliance with various regulations from the United States and across Europe, such as GDPR, HIPAA, and more, alongside specific laws from countries like China and Russia. Piwik PRO ensures that you retain complete ownership of your data, as none is transmitted to external servers or third parties, regardless of whether you use the On-Premises or Cloud option. By leveraging the Piwik PRO Analytics Suite, you can merge the data you collect to create precise customer profiles and analyze user behavior with remarkable detail. Integrate first-party data seamlessly from diverse sources such as web analytics, your organization’s CRM, offline data (including CSV files), forms, and beyond. This holistic approach allows for a thorough understanding of your customers’ behavior patterns. Ultimately, Piwik PRO empowers you to make informed decisions backed by comprehensive insights into your audience.

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Only Adobe provides the ability to seamlessly integrate, modify, and scrutinize data from every stage of the customer journey. In addition, you gain access to versatile reporting, predictive intelligence, and a host of other features. With our award-winning tools, you can transform extensive streams of web data into actionable insights for everyone involved. We embrace data from all channels, consolidating it in one location to deliver immediate insights based on comprehensive 360-degree views of your customers. This ultimately leads to improved decision-making processes. Our robust attribution capabilities allow you to uncover the factors behind each conversion and allocate resources effectively. We simplify complex tasks, utilizing AI and machine learning to reveal hidden opportunities and provide answers at the touch of a button. Traditional metrics like tracking visits and counting page views are no longer sufficient. To fully harness the potential of the web, it’s essential to analyze customer journeys, sources of traffic, content performance, and video engagement. Understanding merely who visits your site isn’t enough; it’s equally important to grasp the reasons behind their visits. This knowledge enables you to determine the most effective page or product to present to them, ensuring an optimal user experience.

Comprehensive analytics for your online enterprise. Capturly emphasizes the key factors of conversion and retention. We deliver essential data in a straightforward manner, enabling you to make informed business choices. Discover which areas of your site captivate your audience and identify what they overlook. Improve your strategies based on genuine user behavior. Steer your business toward success with Capturly’s web analytics tools, which allow you to spot significant trends as they emerge. All essential web analytics metrics are readily available to you. Our product analytics provide insights into how visitors interact with your site. Effortlessly gather all relevant data in one location to gain valuable business insights. Observe and scrutinize recordings of visitor interactions to pinpoint which features and content capture their interest. This marks your initial step toward enhancing your conversion rates! Additionally, with ongoing analysis, you can continually refine your strategies for even greater success.

Learn more at TWIPLA.com. 𝗧𝗛𝗘 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡𝗧𝗘𝗟𝗟𝗜𝗚𝗘𝗡𝗖𝗘 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠 Finally get the full web analytics picture - no consent needed. Losing trackable data due to missing consent was a major challenge for businesses but we’ve solved it. • Real-time analysis of your web presence - complete site KPIs without sampling or reporting delays • Features include heatmaps, session replays, funnels, eCommerce analytics, and a survey tool • Adopt a cookieless suite that respects all data protection laws, including CCPA, GDPR, and ePrivacy Choose a platform that provides all the guidance you need to optimize web performance and get the most out of your data. Go privacy-perfect and see 100% of traffic - 4x more than alternatives, with no cookie banner required. Use intuitive behavior analytics to map the full visitor journey, from channel of origin to where they go after leaving your site. Find custom dashboards, event tracking, and advanced segmentation that tailor functionality to your needs. Get started today and have all the collaborative tools for customer experience analytics and conversion rate optimization.

Extellio can be used to monitor, investigate, and improve user experience, conversions, and user journeys on online services and websites. Extellio offers GDPR-safe analytics and smart surveys, heatmaps and session recordings all in one place, connected to a powerful analytical engine. You can combine the different data sources to create very specific segments or funnels based on both survey and analytics data. This allows you to understand, follow and improve the user journeys that are important to you and your company. Combining behavioral and experience data provides deeper and more meaningful insights that can be used to make informed decisions.

MonsterInsights stands out as the premier Google Analytics plugin for WordPress, boasting a range of features that enhance its usability and effectiveness. With effortless setup for universal tracking across various devices and campaigns, users can begin their analytics journey without the need for coding. The plugin allows users to view website analytics reports directly within the WordPress dashboard, offering actionable insights to improve performance. You can monitor real-time statistics within WordPress to observe online activity and user engagement. It also facilitates one-click enhanced eCommerce tracking for platforms like WooCommerce, Easy Digital Downloads, and MemberPress. Furthermore, MonsterInsights provides in-depth statistics for individual posts and pages, enabling you to identify the most visited content on your site. The plugin automatically tracks clicks on affiliate links, banner ads, and other external links, ensuring comprehensive link tracking. Additionally, it simplifies compliance with GDPR and other privacy laws, taking the hassle out of regulatory requirements. Overall, MonsterInsights is designed to empower WordPress users with insightful analytics seamlessly integrated into their existing workflow.

Analytics 360 is tailored to fulfill the unique measurement demands of large organizations by offering extensive customization features, scalable resources, and top-tier support. Explore the interactions your customers have with your websites and applications across their entire journey. Utilize Google's machine learning capabilities to extract deeper insights from your data, enabling you to uncover new metrics and predict customer behaviors more effectively. Enhance the effectiveness of your marketing initiatives through seamless connections between Google’s advertising solutions and various publisher platforms. Quickly assess your data and work collaboratively with your team using an intuitive interface and shareable reports. Our service guarantees and SLAs ensure you have complete confidence in numerous product functionalities, encompassing everything from data collection to attribution, along with daily exports to BigQuery. Maximize your analytical capabilities with premium offerings such as improved data refresh rates and intraday data accessibility within an hour of collection, thus empowering your decision-making process. With these comprehensive features, your organization can stay ahead in a competitive landscape while making data-driven choices.

Boost your growth by gaining insights into your website and applications. Kissmetrics is perfectly tailored for SaaS product and marketing teams, providing essential data to help you attract qualified leads, turn more trial users into paying clients, and minimize churn rates. Additionally, Kissmetrics caters to ecommerce product and marketing teams by offering the insights necessary to enhance your checkout process, transform more visitors into repeat customers, and maximize the lifetime value of each client. By leveraging these analytics, businesses can make informed decisions that drive long-term success.

Inspectlet captures video recordings of your website visitors in real-time, enabling you to observe their every action on your site. Monitor each mouse movement, scroll, click, and keystroke, eliminating any uncertainty about how users interact with your platform. You can gain clear insights into what users are searching for and the methods they employ while navigating your site. This understanding of their behavior can help enhance your conversion rates significantly. Identify areas where visitors may feel lost and what elements capture their interest. With Inspectlet's advanced filtering options, you can easily locate specific visitors whose sessions you wish to review. For instance, by selecting a few criteria, you can access videos of new visitors who arrived via AdWords and made a purchase. Additionally, the funnel analysis feature highlights recordings of users who added items to their cart but did not complete the checkout process. Customize your data analysis to suit your specific needs and objectives, allowing for a comprehensive understanding of user behavior. This level of insight can drive strategic improvements and optimize your overall online presence.

Transform your website into a valuable resource with Siteimprove, the comprehensive website management solution tailored for businesses facing modern digital challenges. This innovative platform equips organizations with a suite of tools to enhance content quality and design, increase search engine visibility, adhere to data privacy regulations, and monitor website performance—all from one convenient interface. By leveraging Siteimprove, companies can ensure their online presence is not only effective but also compliant and optimized for success.

Do you know why someone left your website after completing a purchase? Lucky Orange knows the reason. Lucky Orange is simple to use and ready to go "outside the box". Every plan includes full access all of our features. * Dynamic Heatmaps: Navigate your website like a visitor. Data will be instantly populated for every drop-down, pop up, and hover-over menu. To identify potential problems and pain points, isolate traffic sources and visitors. * User Recordings: This acts as a DVR for your site, allowing you to view recordings and video playback of customers and visitors as they interact with your site. * Form Analytics: Learn which fields on your forms take too long to complete, repeat, or cause the most abandonment. * Live Chat: Quickly respond to questions and even "cobrowse" visitors * Surveys and Polls: Create popup poll questions for a page or for targeted visitors.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Combine multiple growth tools into one powerful platform. All your growth tools in one place. You can use hundreds of features to increase trial signups, engage users, delight customers, and more. GoSquared is priced fairly so that you can focus more on growing and less on tooling. Our dedicated team provides hands-on support. We can help you with everything, from initial setup to scaling your growth processes. Fully GDPR compliant. GoSquared was designed to protect the privacy of your contacts. Our Product Roadmap is centered around our users. Based on user feedback, we send multiple updates each week.

Clicky delivers real-time web analytics with exceptional detail, tracking individual visitors and their actions while filtering out bots and spam, complete with heatmaps and on-site analytics, along with uptime monitoring and much more. It stands out as the premier solution for real-time analytics. Through our white label service, you are empowered to brand the product as your own and sell it to your clients at a price you determine. This branding includes the ability to customize your company name, product name, domain name, logo, and certain UI aspects like color schemes. Additionally, an API is provided that allows you to automate the user and site registration workflow entirely. Clicky's white label service is hosted, relieving you of the burdens associated with server maintenance and updates. Every feature available in Clicky is included in the white label offering, with the exception of uptime monitoring, which cannot be rebranded due to its association with a third-party service. When Clicky introduces new features, your white label instance will receive these enhancements simultaneously, ensuring you are always up to date with the latest offerings. This seamless integration allows for a consistently high-quality experience for both you and your customers.