Best Web-Based Demand-Side Platforms (DSP) of 2024

We want to usher in a new era of digital media where consumers, content creators and brands can all engage in meaningful and positive ways. Keep up-to-date with industry trends by reading our ad tech blog and programmatic blog. Learn our native advertising tips and tricks. MGID is one the first native performance advertising platforms in the world. It services thousands of publishers and millions of news stories each day. This allows advertisers to target consumer interests without disrupting their online experience. MGID's performance-driven approach ensures that customers' websites are visited by relevant, engaged, and genuinely interested visitors. This increases traffic and revenue, while maintaining the quality and relevance online users demand. MGID was established in 2008 and has been providing quality content distribution to entertainment and lifestyle publishers around the world.

uDSP, a machine-learning powered Adtech Platform. We help agencies and brand plan, execute, and optimize high-performing advertising campaigns using engaging Machine Learning algorithms and advanced targeting abilities. KEY FEATURES: ● Multiple promotion channels. ● Cross-channel ad serving ● Automated machine learning optimization ● Brand Safety, antifraud ● Service powered by people ● Ready-to-use technology

AdOperator offers publishers the opportunity to quickly monetise mobile web traffic and advertisers the chance to boost leads. This helps every company reach their goals by using smart advertising formats. Our platform will increase your ROI, Leads and PPC, as well as sales and revenue. A push-notification is an interactive message that users receive even if they are not using their device or website. Push notifications are the first thing users see when they pick up their phone or surf the Internet. This type of advertising is the most effective for online businesses. Sell more products and services by promoting your products. This advertising format is used by many digital marketing agencies and marketing companies. A popunder has the advantage that it does not distract from the user's current activity: scrolling through the site, reading the news, listening a podcast, viewing YouTube videos, shopping, or having fun. Ads are displayed under the tab of the browser.

Where programmatic meets media. All media. Adobe is the only independent ad platform to unify and automate all media, screens and data. The days of siloed media are over. Businesses need automated media buying with a demand side platform to propel their digital advertising strategy. You can choose the DSP that will give you the advantages of being able to cost-effectively and efficiently implement your strategy, accurately forecast outcomes and provide a customer experience that is pleasant. Forrester has consistently named Adobe Advertising Cloud a Leader in its field. Find out how we can help your company become a leader. A unified demand-side platform makes it easier to visualize an omnichannel strategy. Adobe Advertising Cloud DSP, the most comprehensive and agnostic platform, gives you access to all media inventory and all the tools for quality control, measurement, and measurement.

EZmob, a self-serve ad platform, enables media buyers, app developers, affiliate marketers, website owners, and website owners, to maximize their online presence and achieve their online marketing goals. Our advertisers can easily launch premium ads campaigns via Push, Banner, Native ad formats from a global publisher base.

Marketers looking to grow their brand and sales have more challenges than ever as data volumes have increased and consumers have greater rights to their PII (personally identifiable Information). These problems can only be solved by sophisticated AI-powered decisioning technology that is scale-able. Scibids is a company that develops AI for marketing. Today, Scibids offers an addressable digital media solution that can increase KPI performance by 30%-70%, even if campaign performance has stalled and scale has stalled. Marketers no longer can consider AI-fueled optimization optional. Scibids AI is the only platform of its kind that offers an intelligent layer that plugs directly into demand side platforms (DSPs). This allows for campaign optimization to be supercharged. It supports all formats, including standard/rich IAB display and native audio, and can optimize towards a wide range of KPIs (including custom formulas that combine different measurement sources).

AdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

Google Marketing Platform is a unified platform for advertising and analytics that enables smarter marketing and better results. Small businesses will find these tools easy to use. You can get free tools to maximize your marketing efforts, including site and app analytics, intuitive testing, and more. Advanced solutions for large companies. With a complete range of analytics and advertising solutions, you can build deeper relationships with customers to drive better marketing results. All marketers can benefit from integrated solutions. Google Marketing Platform Partners can help you achieve more in your marketing, whether you need help with a single project, or a longer-term partnership. No matter if you are using a single product, or the entire Google Marketing Platform, we will be there to help you.

GO Digital is a Demand Side Platform that allows you to target your ideal audience. Our platform helps you reach more B2B customers with your ads. Find out how B2B advertising quality can help you grow your pipeline. Target millions of business users by using 100+ B2B filters, such as title, industry and company size. Improved targeting can increase engagement. All Campaigns can be tailored to specific personas. There are many options and industry-leading data accuracy. Bidder as-a-Service gives sophisticated marketers access to a cloud platform that allows them to create RTB (real time bidding) platforms. All the bid options that you need, with no overhead or complexity. Same-day deployments in a custom bid environment. Deploy the CIENCE tracking pixel and take your ads, remarketing/retargeting, and follow-up to the next level. It's all in one platform.

Amazon Ads can help grow businesses and brands of any size. We can help you find the right advertising solution that will deliver measurable results, whether you are looking to increase brand awareness, brand consideration, brand recognition, product or service consideration, drive sales, or increase loyalty. We will provide you with an overview of digital advertising, Amazon Ads product offerings, guidelines for setting advertising goals, and a glossary on common industry terminology. Customers can now discover, browse and shop for brands and products in a digital world that is always on. Digital ads can include text, images, or video and can appear anywhere, from websites to social media to streaming content and streaming media. Digital advertising has many advantages:

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication.

Advertising network: #1 for Asian traffic. High conversion rates and quality traffic: Run your ads to drive worldwide online sales. Flexible targeting is used to manage pops, native, display, and push ads formats. An intuitive platform that is easy to use and instant start allows you to get started immediately You will receive full service and 24/7 support from industry experts dedicated to your online success. Advertising with ADxAD will ensure you get the most out of every dollar you spend. Reach out to your customers at the right time and place. Precision and performance at all scales. 3B+ impressions per day, 3K+ advertisers and 34 countries. Advertisements that drive your online sales.

LoopMe's advertising platform includes Artificial Intelligence (mobile DMP) and Artificial Intelligence (mobile desktop). These are designed to deliver exceptional video campaigns on mobile, connected TV and desktop devices. LoopMe's award winning optimization and advertising tools are available through a variety of buying options to help you achieve success in your video advertising campaigns. Our platform combines attribution, AI, and analytics to create outstanding brand advertising campaigns. Book and plan your video campaigns on mobile, desktop, and connected TV. We harness our data and artificial intelligence optimization tools to deliver outstanding results towards your campaign goals. Studies show that video is the most effective advertising format. LoopMe has a wide range of mobile video formats, including pre-roll, native, 360, and award-winning rich media to suit your campaign needs.

How Agencies Can Thrive. Discover the self-serve platform for programmatic advertising used by North America's top digital marketers. StackAdapt is more than a Demand-Side Platform. It is a market-leading technology and a team of people who understand advertising and agencies and strive to exceed client expectations. StackAdapt is the only company that offers no monthly minimums to ensure that they are in line with seasonality of brands, campaigns and the market. The StackAdapt Creative Studios' expertise will ensure that you get the best performance from your programmatic media mix with outstanding creativity. The expertise of StackAdapt Creative Studio will ensure that you get the best performance from your programmatic media mix with outstanding creativity. Scale. Scale.

Programmatic Advertising Platform for media buyers, agencies, and brands. There are many programmatic advertising platforms. Traffic Roots DSP allows you to target your audience precisely. You can update campaigns and review reports right away. You will see an immediate increase in website traffic and engagement. Our new data for ad targeting allows you to reach your customers. Keep your brand visible online. Feature ads in lifestyle magazines and apps. Are you looking for more mainstream publications? We have you covered. Traffic Roots is an innovative and fast-growing advertising technology company. We develop technology to maximize revenue for digital ecosystems, with a focus on the cannabis industry. Our secret to innovation is building, breaking and improving technology at an extraordinary scale.

Roku OneView (formerly Dataxu) - Indispensible DSP technology designed for innovative companies such as yours. Do you know that we have twelve offices worldwide and inventory access to more than 3 trillion global impressions? TouchPoint™, the world's most trusted open and private advertising exchanges, can be used to plan and place media purchases. Although data may be our power, we are inspired by you. Your business challenges are what keep us awake at night and keep us going. Your wins are our victories. Your successes feel like our success. We strive to be better so that you and your business can become even more successful. We believe data can take you and clients further if it is analyzed, reported, and applied with transparency, ingenuity, and a sense of humor. We are here to help you harness the power of data to gain insights into the most important audiences for your clients, and to make connections with them more effectively and with greater impact.

ad:personam, a self-serve DSP, is built on the Xandr Microsoft DSP API and offers a solution for programmatic marketing to small businesses, startups, or agencies. It breaks down financial barriers by allowing everyone to access programmatic advertising. The platform offers a variety of programmatic purchasing solutions, such as Contextual Targeting and Audience Target Groups. It also offers Connected TV, Video & Audio Campaigns, Retargeting, and Video & Audio Campaigns. The platform supports a variety of creative ad formats, including GIF, JPEG and PNG files, HTML5, audio and video files. Integrating with Google Looker allows for real-time dashboards and reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Ad:personam also offers access to global data and inventory providers, including video, audio and CTVs. This opens the door to premium audiences and sites.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

AdNow is a trusted Native Advertising Network that has its own inventory. It provides optimization technologies and advertising solutions to specialists in Internet marketing and webmasters at all scales. We are not only focused on the results of our ad campaigns as marketing specialists, but also on providing traffic with high conversions rates every day by carefully working with our sources. We recognize the importance of having an advertising platform that allows you to launch and scale your campaigns quickly and effectively. We also know how complex the process of media-buying is. Therefore, we are happy to share our knowledge and experience with you throughout our partnership to help achieve your goals.

Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.

Content Exchange is a native first platform and is one of the best performance platform in South-East Europe. Content Exchange helps advertisers reach their audiences through premium publishers and premium ad positions on publishers sites.

Create highly customizable audiences in the Pontiac Intelligence console using device IDs. (Identifiable numbers associated with smartphones). You can enter as many details as you want for your audience. Pontiac Intelligence has over 350,000 audience segments you can use in your campaigns. Associate a wide range of third-party audience segments with any of your campaign. Using our thousands of behavioral segments, you can target audiences who have shown through their web activity that they have specific interests or lifestyles. Want people who are looking for jobs in the entertainment industry? Are you looking for people who are in the market to buy school supplies? People who earn between $50 and $75,000 per year? Maybe people who use strips for teeth whitening? These audiences are ready-made and available for your campaign. You can target audiences who have shown through their web activity that they have specific interests or lifestyles.

Digital advertising is yours to control. Our all-in-one digital advertising platform allows you to run programmatic ad campaigns on any scale. Find the right targeting tactic for your campaign goals. Easy campaign setup and personal assistance. No matter what campaign goals, you can quickly manage and optimize multiple advertisers or programmatic ad programs. You can plan and execute campaigns efficiently and easily with customer onboarding and digital advertising software that is easy to use and rich in features. You can launch highly targeted campaigns using custom audiences that are created from first- or third-party data. You can also target specific areas or based on page categories and web content. Our tools allow you to seamlessly combine third-party and first-party data to create custom audiences made up of your most valuable users.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.