Best Demand-Side Platforms (DSP) for Supermetrics

Amazon Ads supports the growth of businesses and brands, regardless of their size. If your aim is to enhance brand visibility, promote your products, services, or brand, stimulate purchases, or boost customer loyalty, we provide the essential tools to identify the ideal advertising solutions that yield tangible results. To help you begin, we offer an overview of the advantages of digital advertising, information on Amazon Ads' diverse product offerings, a framework for establishing advertising objectives, and a glossary of frequently used industry terms. The ever-present digital landscape has created innovative avenues for customers to find, explore, and purchase products and brands. Digital advertisements can take various forms, including text, images, or videos, and can be found across multiple platforms, such as websites, social media, and streaming services. The realm of digital advertising presents numerous benefits, allowing businesses to connect with their audience in more meaningful ways. By leveraging these opportunities, companies can maximize their reach and engagement effectively.

How Agencies Flourish. Explore the self-service programmatic advertising platform favored by the top digital marketers across North America. StackAdapt transcends the typical Demand-Side Platform (DSP) by offering cutting-edge technology backed by a dedicated team that truly comprehends the advertising landscape and the agencies eager to surpass client demands. This is precisely why StackAdapt provides unique advantages: No Monthly Minimums to accommodate the fluctuating nature of brands, campaigns, and market trends. Additionally, the expertise from the StackAdapt Creative Studio guarantees optimal performance from your programmatic media mix, paired with exceptional creatives. Furthermore, StackAdapt boasts extensive inventory sources across all channels and devices, making it the leader in native advertising scalability within the industry. With such a robust offering, agencies can confidently navigate the complexities of digital advertising.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

RTB House is a global leader in providing cutting-edge marketing technologies to top brands and agencies across the world. At the heart of its success is a proprietary ad-buying engine, the first in the world to be fully powered by Deep Learning algorithms. This innovative technology enables advertisers to achieve exceptional results by optimizing ad campaigns and reaching their goals at every stage of the customer journey, from awareness to conversion. With RTB House’s advanced capabilities, businesses can drive better performance, improve targeting accuracy, and create more personalized experiences for their audience. By leveraging the power of Deep Learning, RTB House transforms digital advertising, delivering impactful, data-driven solutions that maximize return on investment and campaign effectiveness.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

The Comprehensive Advertising Solution. A software suite designed for advertisers and agencies, featuring an extensive array of interrelated tools that enable you to discover, monitor, and connect with your target audience through diverse channels. We have developed the most accessible and clear advertising technology platform available today. Each component offers robust individual functionalities while also being capable of integrating flawlessly with other elements of our advertising solution to optimize outcomes. This is all supported by an inclusive strategy that merges with other top-tier technologies and services to help you achieve the best possible results. With a vast international presence, we provide localized support as one of the largest privately-owned and independent advertising technology firms in the world. Our commitment to innovation ensures that we continuously adapt to the evolving needs of the advertising landscape.

Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include: - Complete Transparency – Insight into network media spend, data expenses, and CPCs - A single insertion order (IO) that allows budget management across 25+ networks and exchanges - Integrations with web analytics for tracking post-click performance - Real-time reporting and optimization capabilities - Extensive scale, reaching over 250 million unique users in the US - Targeting audiences using both first and third-party data Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.

Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.

It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

Amazon DSP serves as a programmatic advertising platform that enables you to buy ads effectively to engage both new and existing audiences across various digital spaces. Leveraging exclusive insights and consumer purchase behaviors, this platform allows you to connect with the most pertinent audiences wherever they interact online. You can strategize your marketing initiatives using valuable insights and evaluate performance through detailed reports, all provided at no extra charge. To uphold quality and brand integrity, we implement meticulous reviews across review platforms and conduct real-time bidding assessments. The latest enhancements in Amazon DSP include innovative machine learning models designed to boost campaign efficacy and assist advertisers in reaching untapped audiences. By exploring how Amazon DSP can facilitate the development of programmatic advertising campaigns, you can better shape your marketing strategies based on data and analytics. Additionally, consider enrolling in our Amazon DSP certification program to enhance your expertise and learn how to fine-tune your advertising strategy effectively. This certification will not only validate your knowledge but also equip you with practical skills to navigate the dynamic advertising landscape.

Advertising serves as the lifeblood of the open internet, providing vital support to content creators, journalists, and the free flow of ideas and information. Our media-buying platform has been designed to cultivate a more engaging and inspiring environment for all participants in this ecosystem. We are dedicated to revolutionizing media in a way that benefits humanity as a whole. Our approach involves aiding brands in delivering a more relevant and insightful advertising experience to consumers, while simultaneously establishing a new benchmark for global outreach, accuracy, and transparency. Discover what sets us apart: we operate from the buy side, which aligns with the interests of everyone involved. We do not direct you toward our own media products, as we have no ownership in any; it truly is that straightforward. With The Trade Desk, you can connect with one billion additional individuals compared to other leading media-buying platforms. Our goal is to ensure that your advertising budget is guided by data-driven insights, promoting transparency across all facets of our operations, including pricing, inventory, measurement, and reporting. By prioritizing these values, we enable a more equitable advertising landscape for all stakeholders involved.

Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.