Best Data Management Software for RudderStack

BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises. Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Snowflake offers a unified AI Data Cloud platform that transforms how businesses store, analyze, and leverage data by eliminating silos and simplifying architectures. It features interoperable storage that enables seamless access to diverse datasets at massive scale, along with an elastic compute engine that delivers leading performance for a wide range of workloads. Snowflake Cortex AI integrates secure access to cutting-edge large language models and AI services, empowering enterprises to accelerate AI-driven insights. The platform’s cloud services automate and streamline resource management, reducing complexity and cost. Snowflake also offers Snowgrid, which securely connects data and applications across multiple regions and cloud providers for a consistent experience. Their Horizon Catalog provides built-in governance to manage security, privacy, compliance, and access control. Snowflake Marketplace connects users to critical business data and apps to foster collaboration within the AI Data Cloud network. Serving over 11,000 customers worldwide, Snowflake supports industries from healthcare and finance to retail and telecom.

Firebase is an invaluable resource for developing and managing successful applications, gaining popularity among development teams ranging from startups to large corporations, thanks to its robust backing by Google. It offers a suite of reliable products and solutions that accompany your app throughout its lifecycle. You can easily automate routine development tasks by installing pre-packaged, open-source code bundles. Furthermore, Firebase allows seamless integration with your team's preferred tools, enabling you to tackle intricate challenges and enhance the overall user experience of your app. Whether you want to personalize the onboarding process, boost user engagement, or introduce new features, Firebase has you covered. With comprehensive documentation and cross-platform SDKs, Firebase supports app building and deployment across Android, iOS, web platforms, C++, and Unity. You can discover how to initiate a Firebase project, register your applications, and incorporate the Firebase SDKs tailored to your specific platform—be it iOS, Android, or the web. Additionally, you can delve into Firebase project concepts, explore detailed insights into project permissions and management systems, and prepare your application for launch effectively, ensuring that you have all the tools necessary for a successful deployment. Overall, Firebase stands as a pivotal ally in the app development arena.

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

The easiest cloud platform for developers and teams. DigitalOcean makes it easy to deploy, manage, and scale cloud apps faster and more efficiently. DigitalOcean makes it easy to manage infrastructure for businesses and teams, no matter how many virtual machines you have. DigitalOcean App Platform: Create, deploy, scale and scale apps quickly with a fully managed solution. We will manage the infrastructure, dependencies, and app runtimes so you can quickly push code to production. You can quickly build, deploy, manage, scale, and scale apps using a simple, intuitive, visually rich experience. Apps are automatically secured We manage, renew, and create SSL certificates for you. We also protect your apps against DDoS attacks. We help you focus on the important things: creating amazing apps. We can manage infrastructure, databases, operating systems, applications, runtimes, and other dependencies.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

Apache Kafka® is a robust, open-source platform designed for distributed streaming. It can scale production environments to accommodate up to a thousand brokers, handling trillions of messages daily and managing petabytes of data with hundreds of thousands of partitions. The system allows for elastic growth and reduction of both storage and processing capabilities. Furthermore, it enables efficient cluster expansion across availability zones or facilitates the interconnection of distinct clusters across various geographic locations. Users can process event streams through features such as joins, aggregations, filters, transformations, and more, all while utilizing event-time and exactly-once processing guarantees. Kafka's built-in Connect interface seamlessly integrates with a wide range of event sources and sinks, including Postgres, JMS, Elasticsearch, AWS S3, among others. Additionally, developers can read, write, and manipulate event streams using a diverse selection of programming languages, enhancing the platform's versatility and accessibility. This extensive support for various integrations and programming environments makes Kafka a powerful tool for modern data architectures.

ClickHouse is an efficient, open-source OLAP database management system designed for high-speed data processing. Its column-oriented architecture facilitates the creation of analytical reports through real-time SQL queries. In terms of performance, ClickHouse outshines similar column-oriented database systems currently on the market. It has the capability to handle hundreds of millions to over a billion rows, as well as tens of gigabytes of data, on a single server per second. By maximizing the use of available hardware, ClickHouse ensures rapid query execution. The peak processing capacity for individual queries can exceed 2 terabytes per second, considering only the utilized columns after decompression. In a distributed environment, read operations are automatically optimized across available replicas to minimize latency. Additionally, ClickHouse features multi-master asynchronous replication, enabling deployment across various data centers. Each node operates equally, effectively eliminating potential single points of failure and enhancing overall reliability. This robust architecture allows organizations to maintain high availability and performance even under heavy workloads.

Amazon Redshift is the preferred choice among customers for cloud data warehousing, outpacing all competitors in popularity. It supports analytical tasks for a diverse range of organizations, from Fortune 500 companies to emerging startups, facilitating their evolution into large-scale enterprises, as evidenced by Lyft's growth. No other data warehouse simplifies the process of extracting insights from extensive datasets as effectively as Redshift. Users can perform queries on vast amounts of structured and semi-structured data across their operational databases, data lakes, and the data warehouse using standard SQL queries. Moreover, Redshift allows for the seamless saving of query results back to S3 data lakes in open formats like Apache Parquet, enabling further analysis through various analytics services, including Amazon EMR, Amazon Athena, and Amazon SageMaker. Recognized as the fastest cloud data warehouse globally, Redshift continues to enhance its performance year after year. For workloads that demand high performance, the new RA3 instances provide up to three times the performance compared to any other cloud data warehouse available today, ensuring businesses can operate at peak efficiency. This combination of speed and user-friendly features makes Redshift a compelling choice for organizations of all sizes.

Microsoft Purview serves as a comprehensive data governance platform that facilitates the management and oversight of your data across on-premises, multicloud, and software-as-a-service (SaaS) environments. With its capabilities in automated data discovery, sensitive data classification, and complete data lineage tracking, you can effortlessly develop a thorough and current representation of your data ecosystem. This empowers data users to access reliable and valuable data easily. The service provides automated identification of data lineage and classification across various sources, ensuring a cohesive view of your data assets and their interconnections for enhanced governance. Through semantic search, users can discover data using both business and technical terminology, providing insights into the location and flow of sensitive information within a hybrid data environment. By leveraging the Purview Data Map, you can lay the groundwork for effective data utilization and governance, while also automating and managing metadata from diverse sources. Additionally, it supports the classification of data using both predefined and custom classifiers, along with Microsoft Information Protection sensitivity labels, ensuring that your data governance framework is robust and adaptable. This combination of features positions Microsoft Purview as an essential tool for organizations seeking to optimize their data management strategies.

Variance serves as the intersection for both individual and team selling within your organization. As the founder, you oversee the product, manage sales, and even handle the less glamorous tasks at the end of the day. While success in this area is achievable, the pace of growth will inevitably decelerate without scaling your market-entry strategies. Your goal is to onboard each customer efficiently, gather their insights, and quickly ascertain their likelihood of renewal. With Product/Market Fit established, you've integrated technological interactions with your clients and can partially automate certain sales processes. Additionally, you're beginning to recruit salespeople to address the increasingly complex inquiries you receive, as competition heightens and the market expands rapidly. The reality is that your product cannot rely solely on its merits to sell itself; you must expedite deal closures and explore new market opportunities. Thus, it's crucial to expand your sales team to meet these evolving demands. In doing so, you'll position your company for sustained growth and adaptability in a competitive landscape.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Keen is a fully managed event streaming platform. Our real-time data pipeline, built on Apache Kafka, makes it easy to collect large amounts of event data. Keen's powerful REST APIs and SDKs allow you to collect event data from any device connected to the internet. Our platform makes it possible to securely store your data, reducing operational and delivery risks with Keen. Apache Cassandra's storage infrastructure ensures data is completely secure by transferring it via HTTPS and TLS. The data is then stored with multilayer AES encryption. Access Keys allow you to present data in an arbitrary way without having to re-architect or re-architect the data model. Role-based Access Control allows for completely customizable permission levels, down to specific queries or data points.

In today’s data-driven landscape, the quest for data often consumes more time than the actual analysis itself. Azure Data Catalog serves as a comprehensive metadata repository designed to simplify the process of discovering data assets across the enterprise. This fully-managed service empowers users—from analysts to data scientists and developers—to register, enhance, locate, comprehend, and utilize various data sources effectively. You can engage with data using your preferred tools, as Data Catalog enables you to access the information you require and integrate it seamlessly into your workflows. Your data remains where you prefer, while Data Catalog facilitates the exploration and utilization of that data in a user-friendly manner. By promoting widespread adoption and fostering ongoing value creation within your data ecosystem, Data Catalog provides useful insights, practical tips, and unwritten guidelines within a shared platform that benefits all users. With this tool, contributions from everyone are encouraged, leading to a democratization of data asset discovery that enhances collaborative efforts. This collective engagement ultimately transforms how organizations leverage data, paving the way for innovation and efficiency.

Google Cloud Pub/Sub offers a robust solution for scalable message delivery, allowing users to choose between pull and push modes. It features auto-scaling and auto-provisioning capabilities that can handle anywhere from zero to hundreds of gigabytes per second seamlessly. Each publisher and subscriber operates with independent quotas and billing, making it easier to manage costs. The platform also facilitates global message routing, which is particularly beneficial for simplifying systems that span multiple regions. High availability is effortlessly achieved through synchronous cross-zone message replication, coupled with per-message receipt tracking for dependable delivery at any scale. With no need for extensive planning, its auto-everything capabilities from the outset ensure that workloads are production-ready immediately. In addition to these features, advanced options like filtering, dead-letter delivery, and exponential backoff are incorporated without compromising scalability, which further streamlines application development. This service provides a swift and dependable method for processing small records at varying volumes, serving as a gateway for both real-time and batch data pipelines that integrate with BigQuery, data lakes, and operational databases. It can also be employed alongside ETL/ELT pipelines within Dataflow, enhancing the overall data processing experience. By leveraging its capabilities, businesses can focus more on innovation rather than infrastructure management.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Orchestra serves as a Comprehensive Control Platform for Data and AI Operations, aimed at empowering data teams to effortlessly create, deploy, and oversee workflows. This platform provides a declarative approach that merges coding with a graphical interface, enabling users to develop workflows at a tenfold speed while cutting maintenance efforts by half. Through its real-time metadata aggregation capabilities, Orchestra ensures complete data observability, facilitating proactive alerts and swift recovery from any pipeline issues. It smoothly integrates with a variety of tools such as dbt Core, dbt Cloud, Coalesce, Airbyte, Fivetran, Snowflake, BigQuery, Databricks, and others, ensuring it fits well within existing data infrastructures. With a modular design that accommodates AWS, Azure, and GCP, Orchestra proves to be a flexible option for businesses and growing organizations looking to optimize their data processes and foster confidence in their AI ventures. Additionally, its user-friendly interface and robust connectivity options make it an essential asset for organizations striving to harness the full potential of their data ecosystems.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

PostgreSQL stands out as a highly capable, open-source object-relational database system that has been actively developed for more than three decades, earning a solid reputation for its reliability, extensive features, and impressive performance. Comprehensive resources for installation and usage are readily available in the official documentation, which serves as an invaluable guide for both new and experienced users. Additionally, the open-source community fosters numerous forums and platforms where individuals can learn about PostgreSQL, understand its functionalities, and explore job opportunities related to it. Engaging with this community can enhance your knowledge and connection to the PostgreSQL ecosystem. Recently, the PostgreSQL Global Development Group announced updates for all supported versions, including 15.1, 14.6, 13.9, 12.13, 11.18, and 10.23, which address 25 reported bugs from the past few months. Notably, this marks the final release for PostgreSQL 10, meaning that it will no longer receive any security patches or bug fixes going forward. Therefore, if you are currently utilizing PostgreSQL 10 in your production environment, it is highly recommended that you plan to upgrade to a more recent version to ensure continued support and security. Upgrading will not only help maintain the integrity of your data but also allow you to take advantage of the latest features and improvements introduced in newer releases.

Effortlessly gather, manage, and scrutinize video and data streams as they occur. Amazon Kinesis simplifies the process of collecting, processing, and analyzing streaming data in real-time, empowering you to gain insights promptly and respond swiftly to emerging information. It provides essential features that allow for cost-effective processing of streaming data at any scale while offering the adaptability to select the tools that best align with your application's needs. With Amazon Kinesis, you can capture real-time data like video, audio, application logs, website clickstreams, and IoT telemetry, facilitating machine learning, analytics, and various other applications. This service allows you to handle and analyze incoming data instantaneously, eliminating the need to wait for all data to be collected before starting the processing. Moreover, Amazon Kinesis allows for the ingestion, buffering, and real-time processing of streaming data, enabling you to extract insights in a matter of seconds or minutes, significantly reducing the time it takes compared to traditional methods. Overall, this capability revolutionizes how businesses can respond to data-driven opportunities as they arise.

Aggregate all your data seamlessly using Enterprise plugins such as Splunk, ServiceNow, Datadog, and others. The integrated collaboration tools enable teams to engage efficiently from a unified dashboard. With enhanced security and compliance features, you can rest assured that your data remains protected at all times. Gain insights from experts in Prometheus, Graphite, and Grafana, along with dedicated support teams ready to assist. While other providers may promote a "one-size-fits-all" database solution, Grafana Labs adopts a different philosophy: we focus on empowering your observability rather than controlling it. Grafana Enterprise offers access to a range of enterprise plugins that seamlessly integrate your current data sources into Grafana. This innovative approach allows you to maximize the potential of your sophisticated and costly monitoring systems by presenting all your data in a more intuitive and impactful manner. Ultimately, our goal is to enhance your data visualization experience, making it simpler and more effective for your organization.