Best Data Management Software for ChannelMix

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Interactive dashboards and beautiful reports let you unlock the power of your data to make better business decisions. It's simple and free. Access a variety of data easily. Data Studio's integrated and partner connectors make it easy to connect to almost any type of data. Data visualization art can transform your data into compelling stories. Data Studio's web-based reporting tools make it easy to quickly create interactive reports and dashboards. Your dashboards and reports can be shared with people, teams, or the entire world. Collaborate in real time. You can embed your report on any webpage.

MySQL is the most widely used open-source database in the world. MySQL is the most popular open source database for web-based applications. It has been proven to be reliable, performant, and easy-to-use. This database is used by many high-profile web properties, including Facebook, Twitter and YouTube. It is also a popular choice for embedded databases, distributed by thousands ISVs and OEMs.

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Microsoft SQL Server 2019 includes intelligence and security. You get more without paying extra, as well as best-in-class performance for your on-premises requirements. You can easily migrate to the cloud without having to change any code. Azure makes it easier to gain insights and make better predictions. You can use the technology you choose, including open-source, and Microsoft's innovations to help you develop. Integrate data into your apps easily and access a rich set cognitive services to build human-like intelligence on any data scale. AI is built into the data platform, so you can get insights faster from all of your data, both on-premises or in the cloud. To build an intelligence-driven company, combine your enterprise data with the world's data. You can build your apps anywhere with a flexible platform that offers a consistent experience across platforms.

Amazon Redshift is preferred by more customers than any other cloud data storage. Redshift powers analytic workloads for Fortune 500 companies and startups, as well as everything in between. Redshift has helped Lyft grow from a startup to multi-billion-dollar enterprises. It's easier than any other data warehouse to gain new insights from all of your data. Redshift allows you to query petabytes (or more) of structured and semi-structured information across your operational database, data warehouse, and data lake using standard SQL. Redshift allows you to save your queries to your S3 database using open formats such as Apache Parquet. This allows you to further analyze other analytics services like Amazon EMR and Amazon Athena. Redshift is the fastest cloud data warehouse in the world and it gets faster each year. The new RA3 instances can be used for performance-intensive workloads to achieve up to 3x the performance compared to any cloud data warehouse.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.