Best Big Data Platforms for ChannelMix

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Amazon Redshift is a modern cloud data warehouse platform developed by AWS to help organizations run large-scale analytics and AI-powered workloads with exceptional speed, scalability, and cost efficiency. The solution enables businesses to unify data across Amazon S3 data lakes, Redshift data warehouses, and federated third-party data sources using a secure and open lakehouse architecture. Redshift supports SQL-based analytics and provides organizations with the ability to process massive volumes of data while maintaining strong price-performance advantages compared to traditional cloud data warehouse platforms. The platform features AWS Graviton-powered RG instances that deliver faster query performance and lower operational costs while supporting open data formats such as Apache Iceberg and Apache Parquet. Redshift Serverless allows users to run analytics without provisioning or managing infrastructure, making it easier for teams to scale resources dynamically based on workload demands. The solution also includes zero-ETL integrations that enable near real-time analytics by connecting operational databases, streaming systems, and enterprise applications without requiring complex data engineering workflows. Amazon Redshift integrates with Amazon SageMaker for unified analytics and machine learning capabilities while also supporting Amazon Bedrock for generative AI applications and structured knowledge management. Organizations across industries use Redshift to improve forecasting, optimize business intelligence, accelerate machine learning operations, and monetize data assets more effectively.