Best Data Management Software for Adverity

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Interactive dashboards and beautiful reports let you unlock the power of your data to make better business decisions. It's simple and free. Access a variety of data easily. Data Studio's integrated and partner connectors make it easy to connect to almost any type of data. Data visualization art can transform your data into compelling stories. Data Studio's web-based reporting tools make it easy to quickly create interactive reports and dashboards. Your dashboards and reports can be shared with people, teams, or the entire world. Collaborate in real time. You can embed your report on any webpage.

MySQL is the most widely used open-source database in the world. MySQL is the most popular open source database for web-based applications. It has been proven to be reliable, performant, and easy-to-use. This database is used by many high-profile web properties, including Facebook, Twitter and YouTube. It is also a popular choice for embedded databases, distributed by thousands ISVs and OEMs.

MongoDB is a distributed database that supports document-based applications and is designed for modern application developers. No other database is more productive. Our flexible document data model allows you to ship and iterate faster and provides a unified query interface that can be used for any purpose. No matter if it's your first customer, or 20 million users worldwide, you can meet your performance SLAs in every environment. You can easily ensure high availability, data integrity, and meet compliance standards for mission-critical workloads. A comprehensive suite of cloud database services that allows you to address a wide range of use cases, including transactional, analytical, search, and data visualizations. Secure mobile apps can be launched with native, edge to-cloud sync and automatic conflicts resolution. MongoDB can be run anywhere, from your laptop to the data center.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Microsoft SQL Server 2019 includes intelligence and security. You get more without paying extra, as well as best-in-class performance for your on-premises requirements. You can easily migrate to the cloud without having to change any code. Azure makes it easier to gain insights and make better predictions. You can use the technology you choose, including open-source, and Microsoft's innovations to help you develop. Integrate data into your apps easily and access a rich set cognitive services to build human-like intelligence on any data scale. AI is built into the data platform, so you can get insights faster from all of your data, both on-premises or in the cloud. To build an intelligence-driven company, combine your enterprise data with the world's data. You can build your apps anywhere with a flexible platform that offers a consistent experience across platforms.

Tableau, a comprehensive business intelligence (BI/analytics) solution, allows you to generate, analyze, and interpret business data. Tableau allows users to gather data from many sources, including spreadsheets, SQL databases and Salesforce. Tableau offers real-time visual analytics as well as an interactive dashboard that allows users to slice and dice data to make relevant insights and find new opportunities. Tableau allows users to customize the platform for different industry verticals such as communication, banking, and more.

Amazon Aurora is a MySQL and PostgreSQL-compatible relational database built for the cloud, that combines the performance and availability of traditional enterprise databases with the simplicity and cost-effectiveness of open source databases. Amazon Aurora is five times faster that standard MySQL databases and three time faster than standard PostgreSQL database. It offers the same security, availability, reliability, and cost-effectiveness as commercial databases, but at a fraction of the cost. Amazon Aurora is fully managed and maintained by Amazon Relational Database Service, (RDS). This automates tedious administration tasks such as hardware provisioning, database setup, patching and backups. Amazon Aurora is a distributed, fault-tolerant and self-healing storage that auto-scales up 64TB per database instance. It offers high availability and performance with up to 15 low latency read replicas, point in time recovery, continuous backup to Amazon S3, replication across threeAvailability Zones, and continuous backup to Amazon S3.

SAP HANA is an in-memory database with high performance that accelerates data-driven decision-making and actions. It supports all workloads and provides the most advanced analytics on multi-model data on premise and in cloud.